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カルビーPR部公式 engagement report

@calbee_PR - 1.5M followers on X

Measured over 104 original posts from a 30-day window, last computed on October 8, 2026.

Engagement

Per follower
1.78%
of 1.5M followers
Per impression
13.0%
212K views on a typical post
Reach
13.7%
of its followers see a post
Typical post
28K
interactions (median)
Saved
0.037%
78 bookmarks on a typical post
Posting rate
7.9/day
active 97% of days
Peak time
03:00 UTC
Sunday

A typical post picks up 28K interactions against 1.5M followers, an engagement rate of 1.78%. Posts are seen about 212K times each, and 13.0% of those impressions turn into an interaction. That is about 13.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 104 posts sampled, 97% carry an image or video, 70% are part of a thread and 19% link out. The account's strongest tracked post pulled 102K interactions, about 3.6x its own typical post. Recurring topics include #カルビールビープログラム, #カルビー大収穫祭2026, #カルビー新商品.

Measured over 104 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #カルビールビープログラム, #カルビー大収穫祭2026, #カルビー新商品.

Where this sits in the catalog

At 1.78%, カルビーPR部公式 sits above the 75th percentile of the 156,282 accounts in this comparison. That places it in the top 25% band, which runs 0.604% to 2.32%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 156,282 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,969 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video97% of posts+111%+108% to +115%34K
Outbound link19% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 19% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 164 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 18, 20263.6x their median

    / Snow Man出演✨ 「#クリスプ商事」Web動画公開! \ 今日のクリスプ商事は、社員総出で会議中📒 岩本社長にクリスプロジェクトの案を採用してもらえるのは誰!? 9月21日新発売のサワークリーム&オニオン味も動画と一緒に楽しんで🧅✨️ #カルビー #SnowMan https://t.co/6XJshrlKQ1

    78K20K3064.3K3.6M viewsView on X
  • Aug 10, 20262.1x their median

    #カルビー大収穫祭2026 スタートキャンペーン🥔 今年も1年に1度のカルビー大収穫祭の募集がスタート! それを記念し、抽選で100名様にポテトチップス うすしお味1ケースを🎁 1⃣本アカウントをフォロー 2⃣本投稿に「#カルビー大収穫祭2026」をつけて引用ポスト(8/11 16:59〆) ➡当選者に即DM https://t.co/ikCEATCSus

    14K16K1.4K28K2.0M viewsView on X
  • Aug 4, 20262.1x their median

    / Snow Man出演✨ 「#クリスプ」新CM公開記念キャンペーン \ #SnowMan がクリスプ商事で楽しくお仕事!ザクっとハッピー!? クリスプ16袋とオリジナル結束バンドを合わせてプレゼント🎁 1⃣本アカウントをフォロー 2⃣本投稿を 8/5 11:59迄にリポスト ➡当選者に即DM https://t.co/oEwEUKjpcQ

    23K35K10278446K viewsView on X
  • Oct 6, 20262.0x their median

    / Snow Man 出演🫛🌰🍠 「#miino」新CM公開記念キャンペーン✨️ \ #SnowMan がスノーマメ・スノーマロン・スノーイモに⁉️ 🎶そら豆・いも・くり🎶のミーノが当たる! 1⃣本アカウントをフォロー 2⃣本投稿に #miino をつけて10/7 11:59迄に引用リポスト ➡当選者に即DM https://t.co/Vqo3dikyYx

    26K13K33016K642K viewsView on X
  • Aug 5, 20261.9x their median

    / Snow Man出演✨ 「#クリスプ」新CM公開記念キャンペーン \ #SnowMan がクリスプ商事で楽しくお仕事!ザクっとハッピー!? クリスプ16袋とオリジナル結束バンドを合わせてプレゼント🎁 1⃣本アカウントをフォロー 2⃣本投稿を 8/6 11:59迄にリポスト ➡当選者に即DM https://t.co/gvRsvRAgpv

    20K34K6259420K viewsView on X
  • Sep 21, 20261.9x their median

    / クリスプサワークリーム&オニオン味 発売記念キャンペーン \ ザクッとハッピー! クリスプサワークリーム&オニオン味16袋を200名様に🎁 1⃣本アカウントをフォロー 2⃣本投稿を9/22 16:59 迄にリポスト ➡当選者に即DM https://t.co/GilJA1sNpC

    21K32K11582416K viewsView on X
  • Aug 6, 20261.9x their median

    / Snow Man出演✨ 「#クリスプ」新CM公開記念キャンペーン \ #SnowMan がクリスプ商事で楽しくお仕事!ザクっとハッピー!? クリスプ16袋とオリジナル結束バンドを合わせてプレゼント🎁 1⃣本アカウントをフォロー 2⃣本投稿を 8/7 11:59迄にリポスト ➡当選者に即DM https://t.co/30ft4Wc81s

    19K34K6157391K viewsView on X
  • Aug 11, 20261.8x their median

    #カルビー大収穫祭2026 スタートキャンペーン🥔 今年も1年に1度のカルビー大収穫祭の募集がスタート! それを記念し、抽選で100名様にポテトチップス うすしお味1ケースを🎁 1⃣本アカウントをフォロー 2⃣本投稿に「#カルビー大収穫祭2026」をつけて引用ポスト(8/12 16:59〆) ➡当選者に即DM https://t.co/GrcNSWmfXJ

    12K14K1.0K23K1.3M viewsView on X
  • Aug 7, 20261.8x their median

    / Snow Man出演✨ 「#クリスプ」新CM公開記念キャンペーン \ #SnowMan がクリスプ商事で楽しくお仕事!ザクっとハッピー!? クリスプ16袋とオリジナル結束バンドを合わせてプレゼント🎁 1⃣本アカウントをフォロー 2⃣本投稿を 8/8 11:59迄にリポスト ➡当選者に即DM https://t.co/0UOeWyNKvR

    18K32K5551344K viewsView on X
  • Sep 10, 20261.8x their median

    \合計100名様にその場で当たる🎯/ シャクシャクッとした軽~い食感が特長の #ポテトチップス超薄切り が袋タイプにリニューアル✨ 「ポテトチップス超薄切り うすしお味」を1ケース(12袋)プレゼント🎁 1⃣本アカウントをフォロー 2⃣本投稿を9/12 16:59迄にリポスト ➡当選者に即DM https://t.co/TfFGteHtth

    9.7K40K13671384K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#カルビールビープログラム#カルビー大収穫祭2026#カルビー新商品#snowman#カルビーファンミーティング

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 28K interactions against 1.5M followers, an engagement rate of 1.78%. Posts are seen about 212K times each, and 13.0% of those impressions turn into an interaction. That is about 13.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 104 posts sampled, 97% carry an image or video, 70% are part of a thread and 19% link out. The account's strongest tracked post pulled 102K interactions, about 3.6x its own typical post. Recurring topics include #カルビールビープログラム, #カルビー大収穫祭2026, #カルビー新商品.

What is カルビーPR部公式's engagement rate on X?
カルビーPR部公式 (@calbee_PR) has an engagement rate of 1.78%, based on the median interactions across 104 original posts from the last 30 days against 1,544,078 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 1.78%, カルビーPR部公式 sits above the 75th percentile of the 156,282 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @calbee_PR have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @calbee_PR post?
Most posts go out around 03:00 UTC, and Sunday is its busiest day, at roughly 7.9 posts per day across the measured window.

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