Brut FR engagement report
@brutofficiel - 858K followers on X
Measured over 99 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 15 interactions against 858K followers, an engagement rate of 0.002%. Measured over 99 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 13K times each, and 0.118% of those impressions turn into an interaction. That is about 1.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.4 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 99 posts sampled, 100% carry an image or video and 72% link out. The account's strongest tracked post pulled 1.2K interactions, about 79x its own typical post.
Measured over 99 original posts from a 30-day window, last computed on September 25, 2026.
Compared with accounts its own size
Brut FR's engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Brut FR sits below the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 72% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 72% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 254 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 22, 202679x their median
Avec la hausse de prix du carburant, certains automobilistes ont décidé de rouler avec de l’huile de Colza. On a demandé à Karim, mécanicien, ce qu'il en pense. https://t.co/nKySG8aE0J
- Jul 8, 202641x their median
"Ça va être le plus grand tunnel ferroviaire du monde !" 700 mètres sous la montagne, notre journaliste Florian Thomas a pu filmer les équipes du chantier du Lyon-Turin qui percent depuis plus de 10 ans un tunnel de 57,5 km sous les Alpes pour relier la France à l'Italie. Explosifs, foreuses de 180 mètres de long... On vous dit tout sur ce chantier qui fascine autant qu'il divise dans une vidéo longue disponible sur la chaîne YouTube de Brut. : https://t.co/ABJqZ5kv5U
- Jul 20, 202626x their median
Notre journaliste @jami.male a souhaité remercier Tom Holland d’avoir pris la parole sur ses problèmes d’alcoolisme. Un discours qui a pu aider sa famille : "En consacrant moins de 10 minutes à expliquer comment il a surmonté son alcoolisme et travaillé à s’améliorer, Tom a offert à des personnes comme mon père un exemple de réussite auquel s’identifier et un peu plus d’espoir au cours d’un parcours difficile."
- Sep 24, 202621x their median
"Le débat et la contradiction sont légitimes. La haine et le racisme ne le sont pas." énonce le quintuple champion de judo sur son compte X. (Photo : REUTERS) ➡️ https://t.co/ZjXfBECsoH https://t.co/SmTu5TJXh1
- Sep 6, 202616x their median
"On crée pour procurer des émotions. Ce qui est important, c'est ce qui reste dans les souvenirs, dans la mémoire." Roi incontestable du macaron, le chef pâtissier Pierre Hermé fête, cette année, ses 50 ans de carrière. Macaron au cigare, macaron au caviar... En 50 ans, il a presque tout testé. Alors, pour l'occasion, on s'est invité à l'une de ses réunions de recherche pour comprendre comment monsieur Hermé imaginait ses créations.
- Sep 4, 202615x their median
"Manifestement, il est plus difficile d'écouter que de parler..." Amélie Nothomb regrette que l'on ne s'écoute pas assez (et que les aspirants écrivains ne lisent pas suffisamment...) Cette vidéo n'est qu'un extrait d'une longue conversation de 45 minutes entre Amélie Nothomb et Aymeric Goetschy. Celle-ci est visible en intégralité sur notre chaîne YouTube. "L'Adolescence du perroquet", le nouveau roman d'Amélie Nothomb_officielle publié aux éditions @AlbinMichel, est disponible en librairie.
- Jul 9, 202614x their median
"On travaillait encore à enlever les machines dans un bâtiment qu'ils étaient en train de détruire notre maison... J'ai pleuré sur l'épaule de la femme." Max avait une scierie depuis 40 ans dans la vallée de la Maurienne, mais il a été exproprié en raison du "chantier du siècle". Un tunnel de 57,5 km sous les Alpes pour relier la France à l'Italie. Aujourd'hui, il assure ne pas être opposant au chantier pour se venger mais parce qu'il considère que c'est un "vaste gaspillage d'argent public". Pour Brut., Florian Thomas a pu visiter le chantier, voir comment ils percent sous la montagne mais aussi rencontrer les opposants. On vous dit tout sur ce chantier qui fascine autant qu'il divise dans une vidéo longue disponible sur la chaîne YouTube de Brut. : https://t.co/ABJqZ5kv5U
- Sep 20, 202614x their median
“On sent une odeur de cannelle, on se dirige vers l’odeur, on voit les cinnamon rolls pour la première fois, on goûte, là, c’est la gifle”. BRUT. FOOD — À 24 et 23 ans, Thomas et Nicolas se sont lancés dans la confection de cinnamon rolls dans leur petite boutique à Paris. Ils ont accepté de livrer leur recette et (presque) tous leurs secrets à notre journaliste Léna.
- Sep 6, 202613x their median
Le secret d'un poulet rôti parfait ? Du beurre demi-sel glissé sous la peau. Le poulet rôti, chez Alexandre Giesbert, c'est tous les dimanches. Mina Soundiram est allée le cuisiner pour connaître tous ses secrets... https://t.co/DM7m058pM0
- Sep 6, 20269.5x their median
Le niveau scolaire ne cesse de baisser : c'est une phrase qu'on entend régulièrement. Qu'en pense Yannick Haenel, l'auteur du roman "La Solitude des professeurs est infinie" (Editions Gallimard) ? Aymeric Goetschy lui a posé la question... Cette courte vidéo est un extrait d'une discussion d'une dizaine de minutes visible sur notre compte Instagram ainsi que sur celui d'Aymeric.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 15 interactions against 858K followers, an engagement rate of 0.002%. Measured over 99 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 13K times each, and 0.118% of those impressions turn into an interaction. That is about 1.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.4 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 99 posts sampled, 100% carry an image or video and 72% link out. The account's strongest tracked post pulled 1.2K interactions, about 79x its own typical post.
- What is Brut FR's engagement rate on X?
- Brut FR (@brutofficiel) has an engagement rate of 0.002%, based on the median interactions across 99 original posts from the last 30 days against 858,183 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Brut FR sits below the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @brutofficiel have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @brutofficiel post?
- Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 3.37 posts per day across the measured window.