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British Library engagement report

@britishlibrary - 1.6M followers on X

Measured over 1 original post from a 30-day window, last computed on August 26, 2026.

Engagement

Per follower
0.005%
of 1.6M followers
Per impression
0.474%
18K views on a typical post
Reach
1.14%
of its followers see a post
Typical post
87
interactions (median)
Saved
0.054%
10 bookmarks on a typical post
Posting rate
0.07/day
active 3% of days
Peak time
09:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 87 interactions against 1.6M followers, an engagement rate of 0.005%. Posts are seen about 18K times each, and 0.474% of those impressions turn into an interaction. That is about 1.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 450 interactions, about 5.2x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 26, 2026. Recurring tag: #newedition.

Where this sits in the catalog

At 0.005%, British Library sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jan 13, 20265.2x their median

    Last night we were thrilled to host an event celebrating one of Agatha Christie’s finest novels, The Seven Dials Mystery from 1929, to celebrate its upcoming @NetflixUK adaptation. To talk about the making of this hotly-anticipated release, we welcomed cast members Mia McKenna Bruce, Helena Bonham Carter and Martin Freeman, director and executive producer Chris Sweeney and writer and executive producer Chris Chibnall. This discussion was particularly special, ahead of our own major exhibition exploring the life and works of Agatha Christie in autumn 2026. We’re thrilled to be partnering with Netflix on these exciting literary conversations, continuing the momentum from our recent events with the director and cast of The Thursday Murder Club and Frankenstein. Photography: Craig Gibson, Still Moving for Netflix

    383559318K viewsView on X
  • Jan 1, 2026

    A New Year’s greeting from the collection! Wishing you all a thoughtful and hopeful start to the year ahead. 🖼 Gift Cards for the New Year by W. Place Dickes, 1874 #BritishLibrary #Library #Collection #HappyNewYear https://t.co/oqEo1EVeju

    9524305.7K viewsView on X
  • Nov 11, 2025

    We’re launching our new catalogue on Monday 8 December. To keep our collections safe while we do this, access and ordering will be suspended for a week before launch and all requests for 8 December onwards must be made on the new system when it launches. Find out more: https://t.co/akPpRxK5Yn

    84217226K viewsView on X
  • Nov 11, 2025

    We will be observing the national two-minute silence for Armistice Day at 11.00 today, Tuesday 11 November. #ArmisticeDay https://t.co/GDmeWG8krT

    9218114.9K viewsView on X
  • Dec 15, 2025

    We’re excited to share our new main catalogue, making it easier for you to find and request the majority of our published collection. We’ve also launched an interim version of our Archives and Manuscripts Catalogue. Find out how to start searching and requesting on our website: https://t.co/MQbZSDY73k

    6230357.6K viewsView on X
  • Jul 28, 2026

    Today is the day! We're delighted to unveil the new British Newspaper Archive platform, in partnership with the @britishlibrary, as we introduce a more powerful search experience and exciting new tools to help your research. Explore it here: https://t.co/i3k8R7uo4P #NewEdition https://t.co/u4B3LrAOhR

    29944719K viewsView on X
  • Jun 30, 2026

    Please note the Treasures Gallery will be closed tomorrow morning (Wednesday 1 July), reopening at 13.00. We're sorry for any inconvenience. https://t.co/jkKeKRGw0m

    1661117.9K viewsView on X
  • Oct 24, 2025

    Who shapes your world? Our new exhibition Secret Maps opens today – discover some of history’s most mysterious maps, from medieval manuscripts to military codes 🤫 🗺️ Book now: https://t.co/hwKdbPq1NZ https://t.co/qCHa3TJQ4B

    4827316.8K viewsView on X
  • Dec 24, 2025

    Season’s greetings from all of us at the British Library. #BritishLibrary #Libraries #Christmas https://t.co/IUgdj5AORv

    679104.4K viewsView on X
  • Jan 6, 2026

    Want to level up your library career this year? We’re looking for international mid-career library and archive professionals to join us this summer at our International Library Leaders Programme. Learn more https://t.co/L2GgaF1Z4E https://t.co/yStVQppTdM

    4025106.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#newedition

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 87 interactions against 1.6M followers, an engagement rate of 0.005%. Posts are seen about 18K times each, and 0.474% of those impressions turn into an interaction. That is about 1.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 450 interactions, about 5.2x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is British Library's engagement rate on X?
British Library (@britishlibrary) has an engagement rate of 0.005%, based on the median interactions across 1 original posts from the last 30 days against 1,611,962 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, British Library sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @britishlibrary have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @britishlibrary post?
Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.

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