Brian Stelter engagement report
@brianstelter - 1.0M followers on X
Measured over 265 original posts from a 30-day window, last computed on October 31, 2026.
Engagement
A typical post picks up 163 interactions against 1.0M followers, an engagement rate of 0.016%. Posts are seen about 21K times each, and 0.765% of those impressions turn into an interaction. That is about 2.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 21 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 265 posts sampled, 32% carry an image or video, 6% are part of a thread and 63% link out. The account's strongest tracked post pulled 25K interactions, about 154x its own typical post. Recurring topics include #breaking, #closingmessage, #nj07.
Measured over 265 original posts from a 30-day window, last computed on October 31, 2026. Recurring tags: #breaking, #closingmessage, #nj07.
Where this sits in the catalog
At 0.016%, Brian Stelter sits above the 10th percentile of the 218,501 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 32% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 63% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 32% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 63% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 245 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 26, 2026154x their median
🔥 LFG! Real America's Voice has TAKEN OVER the pool coverage from fake news outlets like CNN, on the ground at Joint Base Andrews RIGHT NOW to follow President Trump aboard Air Force One "CNN is NOT HERE. WE have taken over that responsibility. Our crew is growing. Going onto Air Force One is an honor and pleasure." @RealAmVoice says ANY NETWORK can use the pool feed Trump is MOMENTARILY taking off for the Texas-Tennessee game.
- Sep 16, 2026144x their median
Patrick Clancy. This Sunday. Only on 60 Minutes. https://t.co/K58FgJyeX1
- Sep 16, 2026134x their median
Watch the initial moments when KNBC-TV learned a news helicopter crashed in a suburban Los Angeles neighborhood. At the time, its news team did not know that the helicopter belonged to their station. [Video: KNBC] Full story: https://t.co/TLTWVy5eUx https://t.co/C7STw2XvrG
- Sep 21, 2026130x their median
NEW: The presidential TV pool has been suspended as networks react to the White House's ongoing ban of CNN. That means, for now, that no major TV network will provide coverage of Trump's events, including today's appearances at the WH and his trip to the United Nations.
- Oct 29, 202697x their median
.@POTUS absolutely DESTROYS Fake News @jacobbogage: "You are a SICK guy! Reuters is terrible, by the way. Look at this guy — he's way out of shape... You are disgusting. Put yourself in shape. You look like hell." 🤣🤣🤣 https://t.co/ln0k71AEWt
- Sep 27, 202685x their median
I started fact-checking Donald Trump 10 years ago this month. Here are 15 thoughts on the nature of his lying, how it is received by the public and how it is covered by the media: https://t.co/Ersg0ThYjf
- Oct 10, 202676x their median
I’m calling for an investigation into ABC’s political hit job on Anduril & the Trump family. After ABC’s cover up, deleting the story without explanation, we need answers. For Ohio, this is personal. A free press is essential to democracy. Controlled media opposition is not. https://t.co/hTpB5TOuT3
- Oct 19, 202666x their median
R: Macron is blaming the Iran war and you essentially for the rioting in France Trump: I think that's the fake news. Who are you with? R: No, sir. The Daily Wire. Trump: Oh, Daily Wire is good. Sorry. https://t.co/hvbZTj8Gm5
- Sep 22, 202665x their median
CNN's @KaitlanCollins: "Two thirds of Americans don't think the US is winning the war with Iran. When will it end?" Trump responded: "You should not be here covering me. You said you weren't going to cover me. You shouldn't be covering me." https://t.co/BtFIvFBc37
- Oct 11, 202655x their median
I ran https://t.co/JJn1qE7Ra4 for a decade, and this pains me to write. Kimberly Guilfoyle, former Fox employee and (as of today) ambassador to Greece, is in the midst of a serious scandal. If true, she faces not only the likelihood of removal -- something she herself acknowledged -- but also the distinct possibility of prison. Fox has 0 reporting online about this. The most recent article at Fox mentioning her is dated December 10, 2024 ... the day Trump announced her nomination as ambassador. Fox's sister company -- the WSJ -- has done a great job leading the reporting on this. The allegations are substantive, sourced, and paint a picture of a U.S. diplomat wallowing like a pig in a trough. The network has served America well, and I have defended it against hyperbolic charges for nearly 30 years. And to be clear, this isn't a simple "mistake" by Fox. It's not a biased headline or muddled article. It's a conscious choice to ignore a major story that has been reported worldwide by every major news outlet. President Trump has spoken about it, as has VP Vance and Marco Rubio. It's journalistic malpractice. I don't have knowledge of the details of Fox's action, yet I doubt that there's been an order from up top to ignore it. I suspect it's instead a product of fear and inaction by middle management. Whatever the reason, though, it's an increasing pattern I've seen at the network. To those of you at Fox with any power -- from Lachlan on down -- know that things like this only harm the company's reputation. Not among your enemies, who will hate you no matter what, but among your supporters, like me, who get pained when the hyperbolic attacks turn out to be true.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 163 interactions against 1.0M followers, an engagement rate of 0.016%. Posts are seen about 21K times each, and 0.765% of those impressions turn into an interaction. That is about 2.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 21 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 265 posts sampled, 32% carry an image or video, 6% are part of a thread and 63% link out. The account's strongest tracked post pulled 25K interactions, about 154x its own typical post. Recurring topics include #breaking, #closingmessage, #nj07.
- What is Brian Stelter's engagement rate on X?
- Brian Stelter (@brianstelter) has an engagement rate of 0.016%, based on the median interactions across 265 original posts from the last 30 days against 1,032,402 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.016%, Brian Stelter sits above the 10th percentile of the 218,501 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @brianstelter have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @brianstelter post?
- Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 20.97 posts per day across the measured window.