Brian Stelter engagement report
@brianstelter - 986K followers on X
Measured over 66 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 111 interactions against 986K followers, an engagement rate of 0.011%. Measured over 66 original posts, its engagement rate beats 36% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 0.457% of those impressions turn into an interaction. That is about 2.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 66 posts sampled, 27% carry an image or video, 6% are part of a thread and 56% link out. The account's strongest tracked post pulled 8.8K interactions, about 79x its own typical post. Recurring topics include #paramount, #exclusive.
Measured over 66 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #paramount, #exclusive.
Compared with accounts its own size
Brian Stelter's engagement rate beats 36% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 31% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.011%, Brian Stelter sits above the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Aug 18, 202679x their median
Meet Natalie Harp, the aide so close to Trump she once rode in an SUV trunk to accompany him “As the motorcade idled outside his Trump Tower residence, staffers confronted a more immediate problem: There wasn’t room for Harp, the hyper-loyal aide whose devotion to Trump had quickly entrenched her within his orbit. A screaming match in the lobby ensued, with Harp insisting that Trump had personally asked her to attend the court appearance, two sources familiar with the matter told CNN. Denied a seat but determined not to be left behind, Harp jumped into an SUV trunk, according to the two sources and confirmed by a photo obtained by CNN.” W @adamcancryn https://t.co/ZKgB46OPUe
- Aug 26, 202645x their median
An update from Sean Parnell, Chairman of the Afghanistan Withdrawal Special Review Panel, on the Fifth Anniversary of the Abbey Gate bombing https://t.co/5pkbmuuyX0
- Aug 19, 202627x their median
"After an 18-year career at Fox News, Jennifer Hegseth is now her husband’s most influential adviser and de facto producer, shaping the job like no Pentagon spouse has before" "It's bonkers," says an ex-Pentagon spox under Hegseth https://t.co/2jFDbQW8y4
- Aug 24, 202624x their median
The Justice Department was preparing to wage a legal battle more than a decade in the making against the world’s largest concert promoter. Then Trump called. Inside the leadup to the Live Nation settlement, where many DOJ officials regarded the political interference as extreme even for an administration in which the White House regularly inserts itself into law-enforcement matters. W/the stellar team @joe_palazzolo @DanaMattioli @jdawsey1 @davidamichaels: https://t.co/8ooETdL0PS
- Aug 19, 202620x their median
Jon Ossoff knew exactly what he was doing by invoking President Trump’s “travel with Natalie” the other day. Google searches for Trump’s executive assistant Natalie Harp spiked by 5,000%. News outlets hurried to meet the demand for info... https://t.co/Hzr8iMqF0q
- Aug 18, 202615x their median
Disney's lawsuit this morning is one of the stiffest challenges from any media company against the Trump administration. https://t.co/9nVWYQ9U54
- Aug 18, 202613x their median
Reuters: DISNEY AND ITS ABC UNIT SUE FEDERAL COMMUNICATIONS COMMISSION SEEKING COURT ORDER TO END EARLY LICENSE RENEWAL PROCEEDING
- Aug 19, 202612x their median
SCOOP: Trump to appear on podcast hosted by Michael Cohen, his former fixer and onetime foe The interview is scheduled to air Thursday on Cohen’s podcast, according to a White House official granted anonymity to describe plans that have not been publicly announced. The interview marks an extraordinary thaw in the relationship between the two men, whose rupture played out across court filings, congressional testimony and a tell-all book. w/ @VaughnHillyard https://t.co/YFeB1wGxsc
- Aug 18, 20267.9x their median
Think back to April, when Trump demanded ABC fire Jimmy Kimmel. ABC ignored him. The FCC challenged ABC's licenses. And now we're here... https://t.co/U99XinzXVo
- Aug 25, 20267.5x their median
Seconding what @EWagmeister said on CNN just now: "It kind of felt like she would live forever, didn't it? Because even though we knew her age and we knew her health struggles, it just felt like Dolly Parton would be with all of us forever."
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 111 interactions against 986K followers, an engagement rate of 0.011%. Measured over 66 original posts, its engagement rate beats 36% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 0.457% of those impressions turn into an interaction. That is about 2.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 66 posts sampled, 27% carry an image or video, 6% are part of a thread and 56% link out. The account's strongest tracked post pulled 8.8K interactions, about 79x its own typical post. Recurring topics include #paramount, #exclusive.
- What is Brian Stelter's engagement rate on X?
- Brian Stelter (@brianstelter) has an engagement rate of 0.011%, based on the median interactions across 66 original posts from the last 30 days against 986,177 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, Brian Stelter sits above the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @brianstelter have real engagement?
- Its engagement rate beats 36% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @brianstelter post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 5.03 posts per day across the measured window.