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Brian Armstrong engagement report

@brian_armstrong - 3.7M followers on X

Measured over 54 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.038%
of 3.7M followers
Per impression
0.897%
160K views on a typical post
Reach
4.28%
of its followers see a post
Typical post
1.4K
interactions (median)
Saved
0.053%
85 bookmarks on a typical post
Posting rate
4.4/day
active 87% of days
Peak time
20:00 UTC
Sunday

A typical post picks up 1.4K interactions against 3.7M followers, an engagement rate of 0.038%. Measured over 54 original posts, its engagement rate beats 69% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 160K times each, and 0.897% of those impressions turn into an interaction. That is about 4.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Sunday is the busiest day of the week. Of the 54 posts sampled, 61% carry an image or video and 15% link out. The account's strongest tracked post pulled 15K interactions, about 10x its own typical post.

Measured over 54 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Brian Armstrong's engagement rate beats 69% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.038%, Brian Armstrong sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 19, 202610x their median

    Vision board: 1. Strong bipartisan vote on CLARITY Sep 15th 2. Uptober 3. Next crypto bull run begins Just as the prophecy foretold

    12K1.6K748309940K viewsView on X
  • Aug 20, 20269.1x their median

    It’s time to make America the crypto capital of the world. @POTUS and the current administration have done an excellent job of moving us towards this. Now we need to get Clarity done. https://t.co/3S0nJH6YxH

    11K1.4K490113410K viewsView on X
  • Aug 6, 20268.1x their median

    The Senate has had CLARITY for a year. Since then, lawmakers have negotiated hundreds of pages of changes, reached agreement on SEC and CFTC nominations, and secured unprecedented ethics commitments. The crypto and banking industry have compromised as well. That’s how legislation is supposed to work. No one gets everything. Everyone gets most of what they need. At this point, the only thing left isn’t negotiation—it's whether some group will try to stall or block legislation that already has broad bipartisan support. Millions of Americans own crypto and are watching. It’s time to call the vote.

    9.5K1.2K747114464K viewsView on X
  • Aug 25, 20266.0x their median

    Most people fail not because they make the wrong move, but because they never make the first one. Go try the idea. Fall flat on your face if you have to. The cost of inaction is almost always higher than the cost of a failed attempt.

    7.1K829502107325K viewsView on X
  • Aug 20, 20265.8x their median

    Today’s message from @POTUS was clear: This Administration is committed to passing the Clarity Act — answering voters’ call for consistent rules for crypto. Regulators @SECPaulatkins and @chairmanselig are aligned, Congress has set a date, and the entire industry is ready to get this across the finish line. 67M Americans own crypto, and they want this legislation. I’m confident the Senate will listen. Contact your lawmakers today — let’s get this done!

    6.8K1.0K38391272K viewsView on X
  • Aug 21, 20265.5x their median

    That's it. That's the sign https://t.co/OasEUznu4e

    7.0K75712059146K viewsView on X
  • Aug 3, 20265.1x their median

    The CLARITY act represents a ton of bi-partisan work to finally establish clear rules for crypto in America, which 70% of Americans say we should already have. Whether people love crypto or hate it, there is broad consensus that we need clear rules to protect consumers, give new tools to law enforcement to stop bad actors, and to bring crypto within the U.S. regulatory perimeter so it stops going offshore where we have no control. The bill even contains many pages of new authorities for banks to integrate stablecoins and crypto and grow their business, which we strongly support. This is about America getting back to winning, and remaining strong as a financial and technology hub, to create economic growth, jobs, and tax revenue. This week we get to see who in the Senate represents the will of the people, and will step up to vote YES on this common sense legislation.

    6.1K77935555343K viewsView on X
  • Aug 29, 20265.0x their median

    Apple didn’t predict Uber, TikTok, or Coinbase. But the iPhone enabled an entirely new wave of companies. Tokenized assets on blockchains will be similar. We already know the immediate benefits (global access, better utility, 24/7 trading), but a new set of finance companies we can't imagine will be built on top.

    6.1K59135096350K viewsView on X
  • Aug 22, 20264.9x their median

    Going to double down on the MacBook mission with Omarchy. We almost have perfect coverage for the vintage Intel era going from 2009-2020. There's a straight shot to get the M1 and M2 machines going too, even if it's a lot more work. But we'll do the work. We'll fix everything.

    6.3K17343762525K viewsView on X
  • Aug 1, 20264.6x their median

    Data centers are good for America

    5.4K315724142504K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.4K interactions against 3.7M followers, an engagement rate of 0.038%. Measured over 54 original posts, its engagement rate beats 69% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 160K times each, and 0.897% of those impressions turn into an interaction. That is about 4.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Sunday is the busiest day of the week. Of the 54 posts sampled, 61% carry an image or video and 15% link out. The account's strongest tracked post pulled 15K interactions, about 10x its own typical post.

What is Brian Armstrong's engagement rate on X?
Brian Armstrong (@brian_armstrong) has an engagement rate of 0.038%, based on the median interactions across 54 original posts from the last 30 days against 3,747,101 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.038%, Brian Armstrong sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @brian_armstrong have real engagement?
Its engagement rate beats 69% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @brian_armstrong post?
Most posts go out around 20:00 UTC, and Sunday is its busiest day, at roughly 4.4 posts per day across the measured window.

Keep going

Brian Armstrong (@brian_armstrong) Engagement Rate - 0.038% | PlayerSells