April Avery engagement report
@breatheapril - 153K followers on X
Measured over 3 original posts from a 30-day window, last computed on September 24, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 256 interactions against 153K followers, an engagement rate of 0.167%. Posts are seen about 15K times each, and 1.72% of those impressions turn into an interaction. That is about 9.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 2.3K interactions, about 8.9x its own typical post. Recurring topics include #averyenchantingmibf, #themagicreawakens. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on September 24, 2026. Recurring tags: #averyenchantingmibf, #themagicreawakens.
Where this sits in the catalog
At 0.167%, April Avery sits above the 50th percentile of the 213,381 accounts in this comparison. That places it in the above the median band, which runs 0.147% to 0.699%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.699% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 67% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 178 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Nov 29, 20248.9x their median
today is gavin’s last weekend ten years ago. https://t.co/CoO7YqMyTS
- Sep 2, 20264.1x their median
my babies are here and they look so stunning! catch them at MIBF and soon in bookstores nationwide. additional details will be posted soon. all the magic and love ✨ https://t.co/9JmGElXUe7
- Jan 1, 20264.0x their median
may this new year provide us the courage to start over and choose the things that make us feel alive again
- Aug 12, 20262.5x their median
Hiii! I’ve been meaning to share this news with you (so hard not to give spoilers haha) and now it’s out! My academy stories are returning home. Academy series bookset will be available at MIBF this September under Summit Books so don’t miss out! Let the magic reawaken! ✨
- Nov 9, 20251.6x their median
I hope for everyone’s safety and healing. Despite the challenges we’re facing, I hope we have the chance to take care of ourselves. Let’s look out for one another and pray for better days ahead. Stay warm and safe.
- Dec 31, 2025
from the bottom of my heart, thank you for being part of 2025. thank you for supporting my new releases this year, for giving my stories a home in your lives, and for allowing me to create alongside you. happy new year and may it be gentle and kind to us 💚
- Nov 21, 2025
look at my sunshine babies, i can’t believe i’ll be seeing you in print for the first time! advance selling started today until jan 10! thank you to everyone who has already secured their copies. i’m truly overwhelmed by your support. grab yours here: https://t.co/Kbw4UIa01Y https://t.co/JRJIlgAtIQ
- Sep 11, 2026
THE MAGIC HAS OFFICIALLY REAWAKENED!✨ @breatheapril After all the waiting, the doors to the Academy are finally open once again! The Academy Series is officially taking the spotlight at the Summit Booth! 📸: Ulan, Shei, Denise #TheMagicReawakens #AVeryEnchantingMIBF https://t.co/2LYEr9dIUt
- Nov 19, 2025
Something Phenomenal has finally arrived! @breatheapril Advance Selling Period: November 21, 2025 to January 9, 2026 Release date: January 2026 Discounted Price: P311.8 Price: P389.75 SRP With 20% discount during the advance selling period. https://t.co/lh41vnr3Q5
- Oct 14, 2025
Happy anniversary, lovies! Thank you for being still here. @limericklight_t @fayesarton_ @dovevamccrain @saerin_eldridge @KenzMonaghan Love u rin @breatheapril 🤎 https://t.co/x0HmptZfMz
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 256 interactions against 153K followers, an engagement rate of 0.167%. Posts are seen about 15K times each, and 1.72% of those impressions turn into an interaction. That is about 9.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 2.3K interactions, about 8.9x its own typical post. Recurring topics include #averyenchantingmibf, #themagicreawakens. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is April Avery's engagement rate on X?
- April Avery (@breatheapril) has an engagement rate of 0.167%, based on the median interactions across 3 original posts from the last 30 days against 152,634 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.167%, April Avery sits above the 50th percentile of the 213,381 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @breatheapril have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @breatheapril post?
- Most posts go out around 04:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.