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April Avery engagement report

@breatheapril - 153K followers on X

Measured over 3 original posts from a 30-day window, last computed on September 24, 2026.

Engagement

Per follower
0.167%
of 153K followers
Per impression
1.72%
15K views on a typical post
Reach
9.73%
of its followers see a post
Typical post
256
interactions (median)
Saved
0.06%
9 bookmarks on a typical post
Posting rate
0.47/day
active 17% of days
Peak time
04:00 UTC
Wednesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 256 interactions against 153K followers, an engagement rate of 0.167%. Posts are seen about 15K times each, and 1.72% of those impressions turn into an interaction. That is about 9.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 2.3K interactions, about 8.9x its own typical post. Recurring topics include #averyenchantingmibf, #themagicreawakens. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on September 24, 2026. Recurring tags: #averyenchantingmibf, #themagicreawakens.

Where this sits in the catalog

At 0.167%, April Avery sits above the 50th percentile of the 213,381 accounts in this comparison. That places it in the above the median band, which runs 0.147% to 0.699%.

p100.004%
p250.025%
p50 (median)0.147%
p750.699%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,381 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,403 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.699%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video67% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 178 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Nov 29, 20248.9x their median

    today is gavin’s last weekend ten years ago. https://t.co/CoO7YqMyTS

    1.6K41715221100K viewsView on X
  • Sep 2, 20264.1x their median

    my babies are here and they look so stunning! catch them at MIBF and soon in bookstores nationwide. additional details will be posted soon. all the magic and love ✨ https://t.co/9JmGElXUe7

    7771461310226K viewsView on X
  • Jan 1, 20264.0x their median

    may this new year provide us the courage to start over and choose the things that make us feel alive again

    7232962825K viewsView on X
  • Aug 12, 20262.5x their median

    Hiii! I’ve been meaning to share this news with you (so hard not to give spoilers haha) and now it’s out! My academy stories are returning home. Academy series bookset will be available at MIBF this September under Summit Books so don’t miss out! Let the magic reawaken! ✨

    43779448738K viewsView on X
  • Nov 9, 20251.6x their median

    I hope for everyone’s safety and healing. Despite the challenges we’re facing, I hope we have the chance to take care of ourselves. Let’s look out for one another and pray for better days ahead. Stay warm and safe.

    31397307.0K viewsView on X
  • Dec 31, 2025

    from the bottom of my heart, thank you for being part of 2025. thank you for supporting my new releases this year, for giving my stories a home in your lives, and for allowing me to create alongside you. happy new year and may it be gentle and kind to us 💚

    24345427.5K viewsView on X
  • Nov 21, 2025

    look at my sunshine babies, i can’t believe i’ll be seeing you in print for the first time! advance selling started today until jan 10! thank you to everyone who has already secured their copies. i’m truly overwhelmed by your support. grab yours here: https://t.co/Kbw4UIa01Y https://t.co/JRJIlgAtIQ

    2084802411K viewsView on X
  • Sep 11, 2026

    THE MAGIC HAS OFFICIALLY REAWAKENED!✨ @breatheapril After all the waiting, the doors to the Academy are finally open once again! The Academy Series is officially taking the spotlight at the Summit Booth! 📸: Ulan, Shei, Denise #TheMagicReawakens #AVeryEnchantingMIBF https://t.co/2LYEr9dIUt

    1773923812K viewsView on X
  • Nov 19, 2025

    Something Phenomenal has finally arrived! @breatheapril Advance Selling Period: November 21, 2025 to January 9, 2026 Release date: January 2026 Discounted Price: P311.8 Price: P389.75 SRP With 20% discount during the advance selling period. https://t.co/lh41vnr3Q5

    51263147.7K viewsView on X
  • Oct 14, 2025

    Happy anniversary, lovies! Thank you for being still here. @limericklight_t @fayesarton_ @dovevamccrain @saerin_eldridge @KenzMonaghan Love u rin @breatheapril 🤎 https://t.co/x0HmptZfMz

    103023.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#averyenchantingmibf#themagicreawakens

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 256 interactions against 153K followers, an engagement rate of 0.167%. Posts are seen about 15K times each, and 1.72% of those impressions turn into an interaction. That is about 9.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 2.3K interactions, about 8.9x its own typical post. Recurring topics include #averyenchantingmibf, #themagicreawakens. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is April Avery's engagement rate on X?
April Avery (@breatheapril) has an engagement rate of 0.167%, based on the median interactions across 3 original posts from the last 30 days against 152,634 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.167%, April Avery sits above the 50th percentile of the 213,381 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @breatheapril have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @breatheapril post?
Most posts go out around 04:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.

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