bpb engagement report
@bpbmumbai - 1.6M followers on X
Measured over 1 original post from a 30-day window, last computed on September 29, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 28 interactions against 1.6M followers, an engagement rate of 0.002%. Posts are seen about 1.8K times each, and 1.54% of those impressions turn into an interaction. That is about 0.111% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 40 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 29, 2026.
Where this sits in the catalog
At 0.002%, bpb sits below the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 511 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 5, 2026
From London’s Borough Market and Barcelona’s Mercado De La Boqueria To Mumbai’s Crawford Market and Istanbul's Grand Bazaar, the world’s best food markets serve as inspiration for Woodside Inn’s beloved Beer & Burger Festival. The highlight this year is a Woodside Inn x Chef Seefah burger, an ode to Bangkok's Chatuchak Market, built with a double smash larb moo pork mince patty with nam jim jaew mayo and Bangkok fries. At this Bazaar Binge, the bar program follows suit with a special limited edition brew from Toit, as well as other beers interpreted through six markets. Grab your passport! Until August 16, 12 pm to 1 am. #ad
- Jun 27, 2026
Asian Paints presents Colour As Continuum at Nilaya Anthology a month-long design showcase that brings ColourNext 2026 into the world of collectible design. Moving beyond trend forecasting, the experience reimagines colour through furniture, objects, surfaces and material exploration. Inviting visitors to engage with colour as a cultural and emotional force shaped by design, craft and material. Now open to the public at Nilaya Anthology (Lower Parel) until July 10. Swipe to see our favourites. #ad @asianpaints
- May 28, 2026
Tipriti Kharbangar aka Lil’ Mama Tips From Shillong brings her trademark blues & coos to Bandra tomorrow night. You can expect covers and original songs presented with soulful vocals and her unique blend of blues and jazz with Khasi folk influences. At Bora Bora, Bandra on May 29, 8 pm. Tickets at https://t.co/A7ehFoXSkD, entry fee starts at Rs 1,499 and is fully redeemable at the bar. #ad
- Aug 31, 2026
Call Me Sofia dresses up the Aperitivo ritual, adding new frills to favourites. At the bar, a stellar cocktail program uses ingredients like sourdough, farmer's jam, bourbon, house-made mushroom beer, cucumber brine and balsamic to create cocktails. Meanwhile, egg yolk jam, guanciale, peppercorns and wild roquette top truffle burrata sammies and carbonara pizettes, stone fruit crostinis and lamb skewers to ensure that the meals match the mmmmm of the drinks. In Bandra, call 9892633677 for reservations. #ad
- Jul 30, 2026
As we wean off another mean Mercury Retrograde, we’re happy to leap from chaos into the arms of stillness by way of No-Mad. One of our favourite lifestyle labels’ new collection, The Still Room, in an invitation to read, be silent, reflect and let time pass. You can achieve this by way of their amber glasses, chocolate coloured sheets, tobacco hued pillows, ecru robes, quiet throws and more. Shop at the Horniman Circle store (call 9820361687) or online at https://t.co/qx4RPfaOl6. #ad
- Jul 10, 2026
Feeding our cake-for-one agenda is Baked by Nini’s, a new bakery from Gujarat that’s brought its bakes, including excellent Bento Cakes, to Bombay. The rest of the menu reads like a list of comfort classics you can eat in bed while watching Widow’s Bay with a storm at your door. Stop by and order Cheesecake Jars, Mini Cake Tubs and cookies. More @bakedbyninis #ad
- Aug 21, 2026
Part the drizzle and put your hands forward for Kitchen Garden’s monsoon bounty. This new seasonal menu puts warm bowls in your hands (Mediterranean Grain, Asian Grain, Thai Rice and French Rice); hot drinks on your table (Lemongrass Chai, Ube Matcha and Ube Cafe Latte); and a cold Mango Passionfruit Smoothie on your feed, made in collaboration with Gutsy’s probiotic frozen yoghurt. Right as rain. #ad
- Jul 17, 2026
Freedom Tree calls it ‘dreamy dressing’, the affinity to sidle up to a blush-coloured kurta called Whisper right before a midnight ice cream drive; to derive dopamine from a long gathered hazy peach Mindscape skirt; to wear a sunset-coloured Lakka dress for a tree walk around the neighbourhood. This Postcards From Whimsy clothing line, dictates that slow, dreamy clothes aren’t just reserved for faraway holidays, ‘but for the everyday destinations that shape our lives’. Think hand-illustrated prints, joyful details and fluid silhouettes. Petition to normalise wearing a Treehouse Kaftan to work on Mondays? Shop at https://t.co/SzCTZhCC5M. #ad @freedomtreehome
- Jul 13, 2026
At Umeni, a luxury home decor brand, each piece is thoughtfully created, not simply curated. The team dreams up each design and builds from scratch. Our favourites: a Green Mesic end table stands out as a sculptural accent; a striking ikkat dresser in cool shades of blue and white; a brass antique mirror paired with a black teakwood dresser. DM @umeni.official to shop. #ad
- Jun 19, 2026
Deliciae’s Dad’s Day menu also stars a rich Belgian Chocolate cake with a special message; for the dad who has everything and still wants more, Deliciae offers you a chance to pick any three desserts packed in an elegant gift box; and if your old man is watching what he eats, shop the range of gluten-free, sugar-free treats. Delivery across all Mumbai pin codes via https://t.co/d06X3wsI40, Zomato or Swiggy. #ad
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 28 interactions against 1.6M followers, an engagement rate of 0.002%. Posts are seen about 1.8K times each, and 1.54% of those impressions turn into an interaction. That is about 0.111% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 40 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is bpb's engagement rate on X?
- bpb (@bpbmumbai) has an engagement rate of 0.002%, based on the median interactions across 1 original posts from the last 30 days against 1,635,600 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, bpb sits below the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bpbmumbai have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @bpbmumbai post?
- Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.