bpb engagement report
@bpbmumbai - 1.6M followers on X
Measured over 5 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 7 interactions against 1.6M followers, an engagement rate of 0%. Posts are seen about 948 times each, and 0.738% of those impressions turn into an interaction. That is about 0.058% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 40% link out. The account's strongest tracked post pulled 40 interactions, about 5.7x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on August 20, 2026.
Where this sits in the catalog
At under 0.001%, bpb sits below the 10th percentile of the 10,151 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.324% |
| 90th percentile | 2.53% |
| 99th percentile | 360.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 40% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 557 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 27, 20265.7x their median
Asian Paints presents Colour As Continuum at Nilaya Anthology a month-long design showcase that brings ColourNext 2026 into the world of collectible design. Moving beyond trend forecasting, the experience reimagines colour through furniture, objects, surfaces and material exploration. Inviting visitors to engage with colour as a cultural and emotional force shaped by design, craft and material. Now open to the public at Nilaya Anthology (Lower Parel) until July 10. Swipe to see our favourites. #ad @asianpaints
- May 28, 20265.6x their median
Tipriti Kharbangar aka Lil’ Mama Tips From Shillong brings her trademark blues & coos to Bandra tomorrow night. You can expect covers and original songs presented with soulful vocals and her unique blend of blues and jazz with Khasi folk influences. At Bora Bora, Bandra on May 29, 8 pm. Tickets at https://t.co/A7ehFoXSkD, entry fee starts at Rs 1,499 and is fully redeemable at the bar. #ad
- Aug 5, 20264.9x their median
From London’s Borough Market and Barcelona’s Mercado De La Boqueria To Mumbai’s Crawford Market and Istanbul's Grand Bazaar, the world’s best food markets serve as inspiration for Woodside Inn’s beloved Beer & Burger Festival. The highlight this year is a Woodside Inn x Chef Seefah burger, an ode to Bangkok's Chatuchak Market, built with a double smash larb moo pork mince patty with nam jim jaew mayo and Bangkok fries. At this Bazaar Binge, the bar program follows suit with a special limited edition brew from Toit, as well as other beers interpreted through six markets. Grab your passport! Until August 16, 12 pm to 1 am. #ad
- Jul 10, 20262.1x their median
Feeding our cake-for-one agenda is Baked by Nini’s, a new bakery from Gujarat that’s brought its bakes, including excellent Bento Cakes, to Bombay. The rest of the menu reads like a list of comfort classics you can eat in bed while watching Widow’s Bay with a storm at your door. Stop by and order Cheesecake Jars, Mini Cake Tubs and cookies. More @bakedbyninis #ad
- Jul 17, 20262.0x their median
Freedom Tree calls it ‘dreamy dressing’, the affinity to sidle up to a blush-coloured kurta called Whisper right before a midnight ice cream drive; to derive dopamine from a long gathered hazy peach Mindscape skirt; to wear a sunset-coloured Lakka dress for a tree walk around the neighbourhood. This Postcards From Whimsy clothing line, dictates that slow, dreamy clothes aren’t just reserved for faraway holidays, ‘but for the everyday destinations that shape our lives’. Think hand-illustrated prints, joyful details and fluid silhouettes. Petition to normalise wearing a Treehouse Kaftan to work on Mondays? Shop at https://t.co/SzCTZhCC5M. #ad @freedomtreehome
- Jul 13, 20262.0x their median
At Umeni, a luxury home decor brand, each piece is thoughtfully created, not simply curated. The team dreams up each design and builds from scratch. Our favourites: a Green Mesic end table stands out as a sculptural accent; a striking ikkat dresser in cool shades of blue and white; a brass antique mirror paired with a black teakwood dresser. DM @umeni.official to shop. #ad
- Jun 19, 20261.7x their median
Deliciae’s Dad’s Day menu also stars a rich Belgian Chocolate cake with a special message; for the dad who has everything and still wants more, Deliciae offers you a chance to pick any three desserts packed in an elegant gift box; and if your old man is watching what he eats, shop the range of gluten-free, sugar-free treats. Delivery across all Mumbai pin codes via https://t.co/d06X3wsI40, Zomato or Swiggy. #ad
- Jul 30, 20261.6x their median
As we wean off another mean Mercury Retrograde, we’re happy to leap from chaos into the arms of stillness by way of No-Mad. One of our favourite lifestyle labels’ new collection, The Still Room, in an invitation to read, be silent, reflect and let time pass. You can achieve this by way of their amber glasses, chocolate coloured sheets, tobacco hued pillows, ecru robes, quiet throws and more. Shop at the Horniman Circle store (call 9820361687) or online at https://t.co/qx4RPfaOl6. #ad
- Jun 12, 20261.6x their median
When Anahita Suyash couldn’t find shoes that worked for her flat feet, she went on a mission to build comfortable shoes for women that also looked amazing. “If it’s just about wearing a contraption to solve flat feet, why can’t it be built into the shoe?” This thought led to the launch of Anagram, which is for anyone looking for footwear designed from the inside out. Our picks: black pointed Bulletproof Ballet Flats pierced with golden rivets, Starfish Charm sandals and wedges that evoke tan lines for summer. Shop at https://t.co/M6dHfXq6Fb. #ad
- Apr 24, 2026
Aam I going to have to lead you back here each summer. Fine, take our hand and find your way to Deliciae where the mango is being revered as it should be. From their bestselling Fresh Alphonso Mango Biscoff Cheesecake and signature Mango Tres Leches Cake to new Mango Kunafa Cheesecake and Mango Nougat Gateau, the drop is as fresh as the Alphonso mangoes that built them. At physical stores and for delivery on Swiggy and Zomato or via https://t.co/d06X3wsI40. #ad
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 7 interactions against 1.6M followers, an engagement rate of 0%. Posts are seen about 948 times each, and 0.738% of those impressions turn into an interaction. That is about 0.058% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 40% link out. The account's strongest tracked post pulled 40 interactions, about 5.7x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is bpb's engagement rate on X?
- bpb (@bpbmumbai) has an engagement rate of 0%, based on the median interactions across 5 original posts from the last 30 days against 1,637,433 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, bpb sits below the 10th percentile of the 10,151 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bpbmumbai have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @bpbmumbai post?
- Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 0.17 posts per day across the measured window.