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Bob Marley engagement report

@bobmarley - 1.3M followers on X

Measured over 1 original post from a 30-day window, last computed on October 17, 2026.

Engagement

Per follower
0.041%
of 1.3M followers
Per impression
2.51%
21K views on a typical post
Reach
1.62%
of its followers see a post
Typical post
518
interactions (median)
Saved
0.179%
37 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
16:00 UTC
Friday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 518 interactions against 1.3M followers, an engagement rate of 0.041%. Posts are seen about 21K times each, and 2.51% of those impressions turn into an interaction. That is about 1.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 10K interactions. Recurring topics include #salaamremi, #bobmarley, #rastamanvibration. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 17, 2026. Recurring tags: #salaamremi, #bobmarley, #rastamanvibration.

Where this sits in the catalog

At 0.041%, Bob Marley sits above the 25th percentile of the 202,467 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.142%.

p100.004%
p250.024%
p50 (median)0.142%
p750.673%
p902.54%
p9982.6%
Engagement rate as a share of followers, across the 202,467 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,932 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.673%
90th percentile2.54%
99th percentile82.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 247 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Feb 6, 2026

    Happy birthday king 👑 @bobmarley 💯 https://t.co/fULHY6BPjY

    9.0K1.2K8733115K viewsView on X
  • Oct 27, 202517x their median

    ❤️🇯🇲 https://t.co/RAe3lfXVMv

    7.7K8369045128K viewsView on X
  • Nov 24, 202515x their median

    Our condolences to the family and loved ones of brother @jimmycliff as he makes his transition. Jimmy was an instrumental figure in Bob’s coming up, having brought him to producer Leslie Kong in 1962 to record his very first singles, “Judge Not” and “One Cup Of Coffee.” 🙏🏾🕊️ Reporter: How and when did you start making music? BOB: “Well, I was about sixteen, living in Trench Town (Kingston 12). I always loved singing, I loved music, so over a period of time I wrote some songs and eventually did some recordings.” Reporter: Was that with Leslie Kong? BOB: “Yeah, Jimmy Cliff took me to see him around ’62. Jimmy was big then because he already had a hit name ‘Hurricane Hattie’ and later ‘miss Jamaica’ another big one. I really love Jimmy because he always tries to help people out.”

    6.5K1.1K7955109K viewsView on X
  • Feb 6, 20267.7x their median

    February 6, 1945. Nine Mile, Saint Ann Parish, Jamaica. Nesta is born, and the world would never be the same. #bobmarley81 https://t.co/ptZQht772T

    3.0K794826462K viewsView on X
  • Dec 11, 20255.4x their median

    “Money is like water in the sea. People work for money, den dem don’t want to split it. It’s that kind of attitude. So much guys have so much – too much – while so many have nothing at all. We don’t feel like that is right, because it don’t take a guy a hundred million dollars to keep him satisfied. Everybody haffi live.” #bobmarley 📷 by Johnnie Black ©️ Fifty-Six Hope Road Music Ltd.

    2.3K464411990K viewsView on X
  • Jan 12, 20264.5x their median

    “Once you smoke Herb—is like, your soul searching for freedom, and when you smoke the Herb your soul get that freedom.” #bobmarley 📷 by Glen La Ferman ©️ Fifty-Six Hope Road Music Ltd. https://t.co/jykAXw7qr3

    1.9K381261653K viewsView on X
  • Feb 10, 20263.6x their median

    Celebrating 60 years of true, unconditional love!! ❤️ No matter what they went through together they always had each other . From poverty to richness in life . Bob & Rita Marley were married on February 10, 1966. @nanaritamarley “A woman is to be loved and appreciated. Woman is an earth, the mother of creation.” - Bob Marley

    1.5K256731342K viewsView on X
  • Sep 3, 20253.5x their median

    “If you want to get to know me, you will have to play football against me and the Wailers.” #bobmarley ⚽️ Marseille vs AFC Ajax, Nov 2023 🏟️ Stade Vélodrome, Marseille, France #marseille #ajax #football #soccer https://t.co/Tn5WfN5LZm

    1.5K301112756K viewsView on X
  • Sep 9, 20253.3x their median

    A fleeting illusion, to be pursued, but never attained. #WAR #bobmarley 🎥 live at the Music Hall in Boston, MA (1978). #KAYA https://t.co/pCsGfUoHpI

    1.3K391222628K viewsView on X
  • Aug 4, 20253.2x their median

    Bob Marley’s KAYA album has now been certified Platinum in the UK!! 💿🎶 Recorded largely during the same sessions as Exodus, in the wake of the attempted assassination on Bob’s life, the album takes on a less militant and more universal appealing tone than previous releases, highlighted by tracks like “Is This Love”, “Satisfy My Soul”, and “Sun Is Shining.” Critics, who had come to expect the fiery protest anthems of albums past, panned the release, but it was a commercial success, peaking at #4 in the UK and #50 in the US. Already certified Gold in America, the album now enjoys Platinum across the pond. Collectively, the album has over 2.5 billion streams on streaming platforms. 📷 by Dennis Morris ©️ Fifty-Six Hope Road Music Ltd. #bobmarley #KAYA #reggae #musiccharts

    1.4K239231736K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#salaamremi#bobmarley#rastamanvibration

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 518 interactions against 1.3M followers, an engagement rate of 0.041%. Posts are seen about 21K times each, and 2.51% of those impressions turn into an interaction. That is about 1.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 10K interactions. Recurring topics include #salaamremi, #bobmarley, #rastamanvibration. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Bob Marley's engagement rate on X?
Bob Marley (@bobmarley) has an engagement rate of 0.041%, based on the median interactions across 1 original posts from the last 30 days against 1,277,497 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.041%, Bob Marley sits above the 25th percentile of the 202,467 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @bobmarley have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @bobmarley post?
Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 0.03 posts per day across the measured window.

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