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Blake Shelton engagement report

@blakeshelton - 16M followers on X

Measured over 8 original posts from a 30-day window, last computed on August 22, 2026.

Engagement

Middle of its size range
Per follower
0.006%
of 16M followers
Per impression
0.949%
99K views on a typical post
Reach
0.61%
of its followers see a post
Typical post
942
interactions (median)
Saved
0.028%
28 bookmarks on a typical post
Posting rate
0.27/day
active 27% of days
Peak time
23:00 UTC
Sunday

A typical post picks up 942 interactions against 16M followers, an engagement rate of 0.006%. Measured over 8 original posts, its engagement rate beats 45% of 982 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 99K times each, and 0.949% of those impressions turn into an interaction. That is about 0.607% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 23:00 UTC, and Sunday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 9.8K interactions, about 10x its own typical post. Recurring topics include #kubota, #kubotacountry.

Measured over 8 original posts from a 30-day window, last computed on August 22, 2026. Recurring tags: #kubota, #kubotacountry.

Compared with accounts its own size

Blake Shelton's engagement rate beats 45% of the tracked X accounts closest to it in follower count (982 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Blake Shelton sits above the 10th percentile of the 9,668 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.006%.

p100.001%
p250.006%
p50 (median)0.046%
p750.318%
p902.67%
p99366.2%
Engagement rate as a share of followers, across the 9,668 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 457,772 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.318%
90th percentile2.67%
99th percentile366.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 97%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%14K
01:00 UTC+3%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-4%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%16K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%28K
15:00 UTC-1%30K
16:00 UTC-1%29K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%23K
20:00 UTC0%21K
21:00 UTC+1%19K
22:00 UTC+1%16K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 97%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+9%56K
Monday+8%72K
Tuesday+1%93K
Wednesday-4%77K
Thursday-3%70K
Friday-6%71K
Saturday+2%62K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+79%+73% to +84%5.7K
Outbound link50% of posts-49%-50% to -47%6.0K
Typical length--7%-8% to -5%8.9K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 133 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 22, 202610x their median

    Man I am so shocked and sad to hear about Kyle Busch passing away. First met him when he was 20 years old. What a legend. Prayers to his family.

    9.3K410750135K viewsView on X
  • Jul 3, 202610x their median

    5 years and every day is better than the last... I love you @gwenstefani SHELTON!!!! Happy anniversary my pretty girl!!!! https://t.co/tZIAjXWYwV

    9.1K36422333379K viewsView on X
  • May 24, 20269.9x their median

    So proud of my wife @gwenstefani and the @nodoubt guys for working their asses off and putting on this hell of a show.. finally got a night off to see it.. un-freakin-real. https://t.co/N744uKO8cj

    8.7K41716727353K viewsView on X
  • Jun 19, 20267.8x their median

    I just wanted to say thank you for all the birthday wishes yesterday. Also @TraceAdkins is the only one of my friends who didn’t wish me a happy birthday. And his wife Victoria. Trace and Victoria did NOT wish me a happy birthday.

    6.8K204276191.7M viewsView on X
  • Jun 18, 20265.4x their median

    50 years of BS and we wouldn’t have it any other way. Happy birthday, Blake!!!!! 🍻😂 -Team BS https://t.co/MiUulpsL7P

    4.5K28629915132K viewsView on X
  • Apr 9, 20264.0x their median

    "Let Him In Anyway" music video out now. Watch here: https://t.co/hNNe3YCcsi https://t.co/GltGTZKa5Y

    2.7K68732440198K viewsView on X
  • Aug 9, 20263.2x their median

    You just never know who might end up on stage during my show! 😂 https://t.co/2lMAVCYesf

    2.8K146675438K viewsView on X
  • Jul 15, 20262.6x their median

    I hope this song finds the people who need to hear it. https://t.co/gJR16IqY3O

    2.1K2471297101K viewsView on X
  • Apr 19, 20262.3x their median

    ICYMI: The "Let Him In Anyway" official video is out now. https://t.co/YgXjus9Pxg https://t.co/WQKGJvI4mE

    1.8K290711286K viewsView on X
  • Aug 2, 20262.3x their median

    This week we celebrated 25 years since my debut album came out, including a little song called "Ol' Red".. what a ride it’s been ever since!!! Thank y'all for listening and keeping this song alive for a quarter century!!! Listen on @AppleMusic: https://t.co/yCpli8yNy8 https://t.co/3XADed3Ct5

    1.9K1808611308K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#kubota#kubotacountry

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 942 interactions against 16M followers, an engagement rate of 0.006%. Measured over 8 original posts, its engagement rate beats 45% of 982 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 99K times each, and 0.949% of those impressions turn into an interaction. That is about 0.607% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 23:00 UTC, and Sunday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 9.8K interactions, about 10x its own typical post. Recurring topics include #kubota, #kubotacountry.

What is Blake Shelton's engagement rate on X?
Blake Shelton (@blakeshelton) has an engagement rate of 0.006%, based on the median interactions across 8 original posts from the last 30 days against 16,371,480 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Blake Shelton sits above the 10th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @blakeshelton have real engagement?
Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (982 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @blakeshelton post?
Most posts go out around 23:00 UTC, and Sunday is its busiest day, at roughly 0.27 posts per day across the measured window.

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