billionaire_secrets engagement report
@billionaire_key - 3.3M followers on X
Measured over 30 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
A typical post picks up 519 interactions against 3.3M followers, an engagement rate of 0.016%. Measured over 30 original posts, its engagement rate beats 55% of 983 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 64K times each, and 0.816% of those impressions turn into an interaction. That is about 1.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. The account's strongest tracked post pulled 2.0K interactions, about 3.9x its own typical post.
Measured over 30 original posts from a 30-day window, last computed on August 20, 2026.
Compared with accounts its own size
billionaire_secrets's engagement rate beats 55% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.016%, billionaire_secrets sits above the 25th percentile of the 9,668 accounts in this comparison. That places it in the below the median band, which runs 0.006% to 0.046%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 0% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | +7% | +4% to +10% | 7.0K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 29 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 7% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 28, 20263.9x their median
Look people in the eyes
- Jul 31, 20262.4x their median
Whatever you do, do it with a sense of urgency
- Aug 9, 20262.4x their median
All problems are opportunities
- Jul 24, 20262.2x their median
Purpose of life is to make things better
- Jul 23, 20261.6x their median
There is always room for growth
- Aug 8, 20261.6x their median
A great business is all about solving other people’s problems
- Aug 6, 2026
Don’t be a show off
- Aug 10, 2026
Big problems, big opportunities
- Aug 12, 2026
Get obsessed with whatever you’re doing
- Jul 11, 2026
Have highest expectations from yourself
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 519 interactions against 3.3M followers, an engagement rate of 0.016%. Measured over 30 original posts, its engagement rate beats 55% of 983 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 64K times each, and 0.816% of those impressions turn into an interaction. That is about 1.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. The account's strongest tracked post pulled 2.0K interactions, about 3.9x its own typical post.
- What is billionaire_secrets's engagement rate on X?
- billionaire_secrets (@billionaire_key) has an engagement rate of 0.016%, based on the median interactions across 30 original posts from the last 30 days against 3,266,558 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.016%, billionaire_secrets sits above the 25th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @billionaire_key have real engagement?
- Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @billionaire_key post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 1 posts per day across the measured window.