billie eilish engagement report
@billieeilish - 11M followers on X
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 9.6K interactions against 11M followers, an engagement rate of 0.087%. Posts are seen about 519K times each, and 1.85% of those impressions turn into an interaction. That is about 4.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 133K interactions, about 14x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.087%, billie eilish sits above the 50th percentile of the 36,261 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.431%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- May 17, 202414x their median
“HIT ME HARD AND SOFT” OUT NOW EVERYWHERE! https://t.co/erWjAxVda6 #HITMEHARDANDSOFT https://t.co/QgsM9MBr4a
- Nov 18, 20257.8x their median
Today marks 10 years of “ocean eyes” 💙 https://t.co/eJLxya4SSM
- Nov 19, 20255.0x their median
Billie performing “ocean eyes” on the 10 year anniversary of the song in Phoenix, Arizona https://t.co/6QWulvF6u5
- Aug 26, 20254.7x their median
The UNO Canvas Billie Eilish deck, designed by Billie, is now available for pre-order! https://t.co/mpxvbwDyiH https://t.co/awSFucdnl9
- Jan 21, 20264.4x their median
Billie for YOUR TURN II https://t.co/bAORW0U71L
- May 17, 20264.2x their median
2 years of HIT ME HARD AND SOFT https://t.co/CCQRpShdH4
- Mar 17, 20263.0x their median
HIT ME HARD AND SOFT: THE TOUR (LIVE IN 3D) in theatres May 8th https://t.co/HspDTbYVUG
- Aug 16, 20252.8x their median
Billie performing “my future” at her show in Tokyo, Japan tonight! https://t.co/6dAQ5ZBdkL
- May 19, 20252.3x their median
More shows have been added to HIT ME HARD AND SOFT: THE TOUR! The US pre-sale begins on May 20 and general on-sale on May 22. For shows in Japan, the pre-sale begins on May 22. Pre-sale details will be emailed. @americanexpress card members will also have early access to a limited supply of tickets when using your Amex card to buy tickets https://t.co/zUDfDwSVTE
- Apr 21, 20262.1x their median
“INTRO (HIT ME HARD AND SOFT TOUR” out Friday https://t.co/IWicNW5nHg
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 9.6K interactions against 11M followers, an engagement rate of 0.087%. Posts are seen about 519K times each, and 1.85% of those impressions turn into an interaction. That is about 4.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 133K interactions, about 14x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is billie eilish's engagement rate on X?
- billie eilish (@billieeilish) has an engagement rate of 0.087%, based on the median interactions across 3 original posts from the last 30 days against 11,040,153 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.087%, billie eilish sits above the 50th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @billieeilish have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @billieeilish post?
- Most posts go out around 19:00 UTC, and Tuesday is its busiest day, at roughly 0.1 posts per day across the measured window.