billboard latin engagement report
@billboardlatin - 686K followers on X
Measured over 41 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
A typical post picks up 4 interactions against 686K followers, an engagement rate of 0.001%. Measured over 41 original posts, its engagement rate beats 7% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.196% of those impressions turn into an interaction. That is about 0.298% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 41 posts sampled, 22% carry an image or video and 100% link out. The account's strongest tracked post pulled 212 interactions, about 53x its own typical post.
Measured over 41 original posts from a 30-day window, last computed on August 25, 2026. Recurring tag: #billboardlatinweek.
Compared with accounts its own size
billboard latin's engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, billboard latin sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 24, 202653x their median
Fans eligen ‘Los Aguilar Sinfónico’ de Pepe Aguilar como el mejor lanzamiento de la semana https://t.co/su6zzNg6qs
- Aug 21, 202627x their median
‘Pa’ Él’ de Los Ángeles Azules y TINI, y más: Vota por el mejor lanzamiento de música latina https://t.co/7edkuPYnO3
- Aug 21, 202624x their median
Los Ángeles Azules & TINI’s ‘Pa’ Él’ & More: Vote for the Best New Latin Music Release This Week https://t.co/4yp9rcg0Uy
- Aug 24, 202623x their median
‘Dai Dai’ de Shakira y Burna Boy lidera charts globales de Billboard más de un mes después del Mundial https://t.co/9BNaFIhda4
- Aug 24, 202622x their median
Fans Choose Pepe Aguilar’s ‘Los Aguilar Sinfónico’ Album as Best New Latin Music of the Week https://t.co/SaaFErmJDU
- Aug 24, 202619x their median
Shakira & Burna Boy’s ‘Dai Dai’ Rolls On at No. 1 on Billboard Global Charts, More Than a Month After the End of the World Cup https://t.co/Bv5WunEkgk
- Aug 22, 202614x their median
Los Ángeles Azules & TINI’s ‘Pa’ Él’ & More: Vote for the Best New Latin Music Release This Week https://t.co/V4uBJYSgRW
- Aug 24, 202613x their median
Karol G dona $1,2 millones para damnificados por terremoto en Colombia a través de su fundación https://t.co/s2apx7KzOS
- Aug 21, 20268.3x their median
¡El Baifo en la casa! Don't miss @pedrodquevedo at the biggest week in Latin music, returning to Miami from October 19-22, 2026! 🌴😎 Get your tickets for #BillboardLatinWeek here: https://t.co/nIfaUqwoce https://t.co/UpzAZ6XAOn
- Aug 22, 20266.3x their median
Karol G, Maluma y más se unen por Colombia tras terremoto, y más momentos inspiradores https://t.co/Ha0Im1bcpN
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 686K followers, an engagement rate of 0.001%. Measured over 41 original posts, its engagement rate beats 7% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.196% of those impressions turn into an interaction. That is about 0.298% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 41 posts sampled, 22% carry an image or video and 100% link out. The account's strongest tracked post pulled 212 interactions, about 53x its own typical post.
- What is billboard latin's engagement rate on X?
- billboard latin (@billboardlatin) has an engagement rate of 0.001%, based on the median interactions across 41 original posts from the last 30 days against 685,842 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, billboard latin sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @billboardlatin have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @billboardlatin post?
- Most posts go out around 18:00 UTC, and Friday is its busiest day, at roughly 1.37 posts per day across the measured window.