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billboard charts engagement report

@billboardcharts - 7.8M followers on X

Measured over 105 original posts from a 30-day window, last computed on August 23, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 7.8M followers
Per impression
0.095%
53K views on a typical post
Reach
0.68%
of its followers see a post
Typical post
50
interactions (median)
Saved
0.006%
3 bookmarks on a typical post
Posting rate
3.5/day
active 37% of days
Peak time
15:00 UTC
Tuesday

A typical post picks up 50 interactions against 7.8M followers, an engagement rate of 0.001%. Measured over 105 original posts, its engagement rate beats 16% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 53K times each, and 0.095% of those impressions turn into an interaction. That is about 0.675% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 105 posts sampled, 11% carry an image or video and 61% link out. The account's strongest tracked post pulled 148K interactions, about 2952x its own typical post. Recurring topics include #hot100, #billboard200.

Measured over 105 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #hot100, #billboard200.

Compared with accounts its own size

billboard charts's engagement rate beats 16% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, billboard charts sits below the 10th percentile of the 10,985 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.

p100.001%
p250.007%
p50 (median)0.05%
p750.331%
p902.50%
p99332.2%
Engagement rate as a share of followers, across the 10,985 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 369,134 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.05%
75th percentile0.331%
90th percentile2.50%
99th percentile332.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video11% of posts+79%+73% to +85%5.8K
Outbound link61% of posts-49%-50% to -47%6.1K
Typical length--7%-8% to -5%9.0K
  • 11% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 61% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 150 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 4, 20182952x their median

    Billboard Charts 📈 #Billboard200 Top 10 albums announced Sunday #Hot100 Top 10 songs announced Monday Full charts released Tuesday. Other chart info, anniversaries, milestones & more released daily.

    130K9.2K6.6K2.2KView on X
  • Aug 18, 2026298x their median

    .@Stray_Kids earns their ninth No. 1 album on the #Billboard200 this week with 'THIS & THAT'! The group ties the Rolling Stones for the second-most No. 1 albums in the chart's history among duos/groups, after only the Beatles (19). Take a look at the duos/groups with the most No. 1s on the Billboard 200, and tap here for details: https://t.co/8XY7jORUVa

    11K3.3K8699175K viewsView on X
  • Aug 17, 2026182x their median

    This week's top 5 on the Artist 100 (chart dated Aug. 22, 2026). https://t.co/cVzN5wDL0X

    6.8K2.2K2835106K viewsView on X
  • Aug 17, 2026143x their median

    This week's top 10 on the Global Excl. U.S. chart (dated Aug. 22, 2026). Details: https://t.co/E2TgpdqOPq https://t.co/12MpFVyY8o

    5.0K2.1K3424113K viewsView on X
  • Aug 17, 2026142x their median

    This week's top 10 on the Billboard 200 (chart dated Aug. 22, 2026). Details: https://t.co/nymkb1mwRz https://t.co/TBnXuQo7mL

    5.0K2.0K4445131K viewsView on X
  • Aug 16, 2026129x their median

    Stray Kids Score Ninth No. 1 on Billboard 200 With ‘THIS & THAT’ https://t.co/Pea1BbvA0O

    4.5K1.9K6746137K viewsView on X
  • Aug 18, 202671x their median

    .@Stray_Kids' "This & That" debuts at No. 38 on this week's #Hot100, earning the group its first career top 40 hit.

    2.6K90614693K viewsView on X
  • Aug 19, 202651x their median

    Taylor Swift earns her record-breaking 16th career No. 1 on this week’s Adult Pop Airplay chart with “I Knew It, I Knew You”! 📈 The song helps her pass Maroon 5 for the most No. 1s at the format in history. Take a look at the artists with the most No. 1s on Adult Pop Airplay, and tap here for details: https://t.co/zmBSfaaH6Q

    2.1K430112091K viewsView on X
  • Aug 16, 202651x their median

    Stray Kids’ Latest Becomes Milestone 25th K-pop Album to Top Billboard 200: Full List https://t.co/LvNtXdZJ4n

    1.9K67916793K viewsView on X
  • Aug 17, 202640x their median

    This week's top 10 on the Global 200 (chart dated Aug. 22, 2026). Details: https://t.co/E2TgpdqOPq https://t.co/Ygg2dJrety

    1.6K3883423105K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#hot100#billboard200

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 50 interactions against 7.8M followers, an engagement rate of 0.001%. Measured over 105 original posts, its engagement rate beats 16% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 53K times each, and 0.095% of those impressions turn into an interaction. That is about 0.675% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 105 posts sampled, 11% carry an image or video and 61% link out. The account's strongest tracked post pulled 148K interactions, about 2952x its own typical post. Recurring topics include #hot100, #billboard200.

What is billboard charts's engagement rate on X?
billboard charts (@billboardcharts) has an engagement rate of 0.001%, based on the median interactions across 105 original posts from the last 30 days against 7,822,315 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, billboard charts sits below the 10th percentile of the 10,985 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @billboardcharts have real engagement?
Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @billboardcharts post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 3.5 posts per day across the measured window.

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