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Bienestar engagement report

@bienestarmx - 470K followers on X

Measured over 37 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.01%
of 470K followers
Per impression
0.74%
6.6K views on a typical post
Reach
1.41%
of its followers see a post
Typical post
49
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2/day
active 37% of days
Peak time
16:00 UTC
Thursday

A typical post picks up 49 interactions against 470K followers, an engagement rate of 0.01%. Measured over 37 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.6K times each, and 0.74% of those impressions turn into an interaction. That is about 1.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 37 posts sampled, 95% carry an image or video, 14% are part of a thread and 22% link out. The account's strongest tracked post pulled 1.3K interactions, about 26x its own typical post. Recurring topics include #comparecenciabienestar, #letiramírez, #construyendobienestar.

Measured over 37 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #comparecenciabienestar, #letiramírez, #construyendobienestar.

Compared with accounts its own size

Bienestar's engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.01%, Bienestar sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video95% of posts+111%+108% to +115%34K
Outbound link22% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 22% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 266 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 31, 202626x their median

    🔴 CALENDARIO DE PAGO Del 1º al 25 de septiembre se realizará el depósito del bimestre septiembre - octubre de las #PensionesBienestar y #ProgramasBienestar https://t.co/5xv31Jnju4

    9422872912350K viewsView on X
  • Aug 24, 20268.3x their median

    ⚠️ AVISO IMPORTANTE Debido a que circula información falsa y errónea en redes sociales, te invitamos a consultar la información sobre las Pensiones y Programas de Bienestar únicamente en nuestros canales oficiales. Evita compartir información de fuentes no oficiales. https://t.co/1nzEOi8sdc

    29592181213K viewsView on X
  • Oct 17, 20264.1x their median

    💡Recuerda La información oficial, oportuna y confiable sobre las Pensiones y Programas para el Bienestar se publica únicamente a través de nuestras cuentas oficiales. 🔎Consulta, verifica y síguenos en: @bienestarmx #VerificaAntesDeEnviar #VericaAntesDeCompartir https://t.co/GQYEY8VZd6

    1443620354K viewsView on X
  • Oct 20, 20263.8x their median

    📋 REQUISITOS PARA EL REGISTRO A LAS PENSIONES BIENESTAR ✅ Conoce los requisitos que deberás presentar para poderte registrar a la #PensiónAdultoMayor y #PensiónMujeresBienestar del 19 al 25 de octubre. Consulta toda la información en: https://t.co/bghYXDcOcL https://t.co/UBiCsq6Js7

    1214613798K viewsView on X
  • Sep 1, 20263.7x their median

    🔴 Aviso importante Si tu apellido inicia con la letra A, a partir del 1º de septiembre podrás disponer de tu recurso correspondiente al bimestre septiembre - octubre de las #PensionesBienestar y #ProgramasBienestar Consulta la nformación en: https://t.co/bghYXDcOcL https://t.co/GOcJbLcnA7

    1373382113K viewsView on X
  • Oct 19, 20263.3x their median

    La secretaria de Bienestar, @Letamaya publicó el calendario de registro para las pensiones #AdultoMayor y #MujeresBienestar, del 19 al 25 de octubre. Puedes consultar fechas, requisitos y ubicación de los #MódulosBienestar en: https://t.co/bghYXDcOcL #ConstruyendoBienestar https://t.co/cmlEQknFD9

    1162619039K viewsView on X
  • Oct 18, 20263.2x their median

    📢 ¡Infórmate siempre por canales oficiales! Recuerda que los avisos sobre calendarios, registros, convocatorias y demás servicios de los #ProgramasDeBienestar se difunden únicamente a través de los canales oficiales de la Secretaría de Bienestar. https://t.co/z2p4qPPVxy

    993423353K viewsView on X
  • Sep 3, 20263.2x their median

    🔴 Aviso importante Si tu apellido inicia con la letra C, a partir del 3 y 4 de septiembre podrás disponer de tu recurso correspondiente al bimestre septiembre - octubre de las #PensionesBienestar y #ProgramasBienestar Consulta la información en: https://t.co/bghYXDcOcL https://t.co/xKJowmDFKt

    103458290K viewsView on X
  • Oct 22, 20263.1x their median

    La secretaria de Bienestar, @Letamaya, comparece ante la Cámara de Diputados para informar los avances de la política de bienestar. Con honestidad, transparencia y rendición de cuentas, la transformación garantiza derechos y justicia social. #ComparecenciaBienestar #LetiRamírez https://t.co/VvxDgJP3Bv

    8655576.6K viewsView on X
  • Oct 22, 20262.6x their median

    🔴 ¡Acompáñanos en la transmisión #EnVivo! Este jueves 22 de octubre, a las 11:00 horas, sigue la comparecencia de la secretaria de Bienestar, @leticia.ramaya con motivo de la Glosa del Segundo Informe de Gobierno de la presidenta Claudia Sheinbaum Pardo. https://t.co/ym0VFMSIIh

    6352946.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#comparecenciabienestar#letiramírez#construyendobienestar#módulosbienestar#pensiónmujeresbienestar

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 49 interactions against 470K followers, an engagement rate of 0.01%. Measured over 37 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.6K times each, and 0.74% of those impressions turn into an interaction. That is about 1.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 37 posts sampled, 95% carry an image or video, 14% are part of a thread and 22% link out. The account's strongest tracked post pulled 1.3K interactions, about 26x its own typical post. Recurring topics include #comparecenciabienestar, #letiramírez, #construyendobienestar.

What is Bienestar's engagement rate on X?
Bienestar (@bienestarmx) has an engagement rate of 0.01%, based on the median interactions across 37 original posts from the last 30 days against 470,018 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.01%, Bienestar sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @bienestarmx have real engagement?
Its engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @bienestarmx post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 2 posts per day across the measured window.

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