Bharti Airtel Foundation engagement report
@bhartiairtelfdn - 106K followers on X
Measured over 17 original posts from a 30-day window, last computed on October 13, 2026.
Engagement
A typical post picks up 3 interactions against 106K followers, an engagement rate of 0.003%. Measured over 17 original posts, its engagement rate beats 8% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 297 times each, and 1.01% of those impressions turn into an interaction. That is about 0.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video, 18% are part of a thread and 18% link out. The account's strongest tracked post pulled 32 interactions, about 11x its own typical post. Recurring topics include #bhartiairtelfoundation, #actionresearchforeducation, #buildingfutures.
Measured over 17 original posts from a 30-day window, last computed on October 13, 2026. Recurring tags: #bhartiairtelfoundation, #actionresearchforeducation, #buildingfutures.
Compared with accounts its own size
Bharti Airtel Foundation's engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Bharti Airtel Foundation sits below the 10th percentile of the 206,113 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.143% |
| 75th percentile | 0.68% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 18% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 18% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 1162 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 27, 202611x their median
🎙️ Launching TheTeacherApp Podcast | Episode 1 Now Live Bharti Airtel Foundation is proud to launch TheTeacherApp Podcast with a powerful first episode that sets the direction for conversations shaping the future of education in India. 🎧 Episode 1: The Future of Classrooms 📺 Watch here: https://t.co/nllHm2cw8P At a pivotal moment for India’s education ecosystem, the inaugural episode explores how EdTech can strengthen teacher capacity, support systemic change, and align with the country’s long‑term education vision. Thoughtful, experience‑led, and rich in practical insights, the conversation brings together Mr. Rakesh Bharti Mittal, Vice Chairman, Bharti Enterprises and Co‑Chairman, Bharti Airtel Foundation, and Ms. Neeru Khosla, Co‑Founder and Executive Director, CK‑12 Foundation, in dialogue with Mr. Pranav Kothari, CEO, Educational Initiatives (Ei). Through this podcast series, the Foundation aims to create a trusted platform for dialogue that informs practice, supports policy, and contributes meaningfully to long‑term nation‑building through education. @TheTeacherApp_ #TheTeacherAppPodcast #Episode1 #EducationLeadership #TeacherDevelopment #AIinEducation #BhartiAirtelFoundation #FutureOfLearning
- Sep 16, 20268.0x their median
10 Years of Strengthening Schools, Shaping Futures A school is more than a place of learning. It is where confidence is nurtured, curiosity is encouraged, and aspirations take flight. For the past decade, the partnership between Bharti Airtel Foundation and HQ Northern Command has been working to strengthen Army Goodwill Schools across Jammu & Kashmir and Ladakh, creating opportunities for children to learn, grow, and thrive. What began in 2016 as a journey towards greater standardisation and school improvement has evolved into a comprehensive effort focused on leadership development, teacher capacity building, technology integration, innovation, career guidance, and student empowerment. Today, the initiative spans 43 Army Goodwill Schools, reaching 16,670 students and 785 teachers. From fostering foundational learning and innovation to enabling career readiness and continuous professional development, the impact continues to grow. As we celebrate 10 years of partnership and progress, we remain committed to ensuring that every child has the confidence, capabilities, exposure, and opportunities to build a brighter future. 🎥 Watch the video to see how this journey of transformation has unfolded over the years. @NorthernComd_IA | @ChinarcorpsIA #BhartiAirtelFoundation #ArmyGoodwillSchools #Education #TransformingEducation #TeacherDevelopment #StudentEmpowerment #InnovationInEducation #JammuAndKashmir #Ladakh #10YearsOfImpact #LearningForLife #PartnershipForProgress
- Sep 12, 20263.0x their median
Celebrating 10 years of transforming education together. Yesterday at Army Goodwill Public School, Pahalgam, we marked 10 years of partnership with HQ Northern Command’s Army Goodwill Schools, alongside Lt Gen Pratik Sharma, PVSM, AVSM, SM, GOC-in-C, Northern Command, and our Co-Chairman, Mr. Rakesh Bharti Mittal. The celebration brought together student innovation, cultural performances and inspiring stories from schools across Jammu, Kashmir and Ladakh, reflecting the impact of a decade of collaboration. What began with 14 schools has grown to all 43 Army Goodwill Schools across the region, with a shared focus on strengthening schools, empowering educators and creating better learning opportunities for students. As we look ahead, we remain committed to building future-ready schools and empowering every child to realise their full potential. Here's to the next decade of impact, partnership, and possibilities. Read more: https://t.co/yKg1lJWOew @NorthernComd_IA | @ArmyGoodwill_ #BhartiAirtelFoundation #10YearsOfImpact #ArmyGoodwillSchools #EducationForAll #TeacherDevelopment #StudentInnovation #FutureReadyLearning #PartnershipForImpact
- Oct 7, 20262.3x their median
🌍 From Army Goodwill School, Wuzur to the world stage! We’re proud to celebrate Farhat Bilal from Army Goodwill School (AGS) Wuzur, Jammu & Kashmir, one of our partner schools under Quality Support Program, for being recognised among the Top 100 Changemakers of the Changemakers World Cup 2026, from 10,000+ young changemakers across India. Farhat is also the only student from Jammu & Kashmir to earn this distinction.✨ A proud member of the school’s Innovation Club, Farhat has developed “Grow Drop”—a seed-capsule water bottle concept that encourages responsible plastic disposal while giving users an opportunity to grow something new. Her journey reflects the power of curiosity, innovation and the courage to create change. And now, her journey takes her to the United Nations, Palais des Nations, Geneva, for the 10th 1M1B Impact Summit next month—where young changemakers from across the world come together to shape a better tomorrow. From a classroom in Wuzur to a global platform—this is what empowered young minds can achieve. 🇮🇳🌍 #EmpoweredByEducation #Changemakers #ArmyGoodwillSchools #Innovation #YouthForChange #JammuAndKashmir
- Oct 6, 20262.3x their median
Some of the most meaningful impact stories don’t come in reports. They arrive in handwritten notes. These letters from students of Army Goodwill School, Wuzur remind us that education is not just about learning, it is about nurturing confidence, curiosity, and the courage to dream bigger. Through every opportunity, interaction, and word of encouragement, young minds discover what’s possible. A heartfelt thank you to the students for sharing their thoughts and feelings with us. Your words inspire us to continue working towards creating opportunities that help every child learn, grow, and thrive. #BhartiAirtelFoundation #EducationForAll #StudentVoices #ImpactThatMatters #TransformingLivesThroughEducation
- Jul 3, 20261.7x their median
Life Skills Are No Longer Optional—They Are Essential A major milestone was marked yesterday in Jammu as SCERT Jammu & Kashmir and the Bharti Airtel Foundation launched the Life Skills Curriculum Program for Classes VI–XII. We are proud to be part of this important collaboration, contributing to a shared vision of equipping young learners with the life skills they need to thrive in an increasingly complex and fast-changing world. Speaking at the launch, Shri Rakesh Bharti Mittal, Co-Chairman, Bharti Airtel Foundation, said: “Education must go beyond academic scores to equip students with the skills needed to navigate an increasingly complex world. At a time when information is abundant but skills like critical thinking and emotional resilience are increasingly at risk, life skills are no longer optional - they are essential. The launch of the Life Skills Curriculum Program marks a significant step towards embedding decision-making, collaboration, communication, and emotional well-being into everyday classroom experiences. Building on our sustained engagement in the region, this initiative, aligned with NEP 2020, reflects our commitment to strengthening the education ecosystem through TheTeacherApp and strong government partnerships. At Bharti Airtel Foundation, we are proud to support the Government of Jammu & Kashmir in advancing this shared vision of preparing future-ready citizens for India’s growth journey.” A powerful reminder that the future of education lies not only in academic achievement, but also in nurturing resilient, thoughtful, and responsible citizens. @airtel | @TheTeacherApp_ #LifeSkillsEducation #NEP2020 #BhartiAirtelFoundation #TheTeacherApp #FutureReadyStudents #HolisticEducation #EducationTransformation #JammuAndKashmir #21stCenturySkills #StudentDevelopment
- Aug 4, 2026
Glimpses of Satya Bharti Skill Fest 2026 | Assam Learning comes alive when curiosity meets opportunity! Through the Satya Bharti Skill Fest Summer Camp 2026, 895 students across 33 schools in Assam participated in a diverse range of hands-on activities, including baking, art & craft, storytelling, public speaking, bamboo craft, mushroom farming, creative writing, and basic computer learning. Designed to foster creativity, communication, digital literacy, entrepreneurship, and life skills, the Skill Fest provided young learners with engaging experiences that built confidence, inspired innovation, and encouraged holistic development. Together, we continue to empower children with skills that help them learn, create, and thrive. #BhartiAirtelFoundation #SatyaBhartiSkillFest2026 #SkillDevelopment #Education #LifeSkills #Assam #LearningBeyondClassrooms #FutureReadyStudents
- Jul 21, 2026
#LeadersSpeak | When combined with government scale, philanthropic investments can be a catalyst for lasting & meaningful change in the delivery of public #education. Hear this exclusive message from Shri Rakesh Bharti Mittal, Vice Chairman, @bhartinews on the role of philanthropy in education. Sharing highlights from @bhartiairtelfdn's impactful work, Mr. Mittal reflects on the areas that require focus to elevate the overall quality of education in India. Grateful to Mr. Mittal and his team for their support in making India #PehleShikshitPhirViksit! @airtelnews @TCFtweet . . #Philanthropy #FoundationalLearning #FoundationHaiSahi #5YearsOfNIPUN #NIPUNBharat #EdTech #EducationForAll #SchoolEducation
- Oct 10, 2026
Stronger teachers. Brighter futures. A new chapter for Meghalaya! 🌱 The Meghalaya Teacher Training Academy (MTTA) Department of Education, Government of Meghalaya and Bharti Airtel Foundation signed a MoU to strengthen continuous professional development for teachers across the state through TheTeacherApp. The MoU was signed in the presence of Shri Lahkmen Rymbui, Hon’ble Education Minister, Government of Meghalaya; Shri Vijay Kumar Mantri, IAS, Commissioner & Secretary, Department of Education; and Smti. Jacqueline Una Kharpuri, MCS, Director, MTTA, along with Mr. Binu Nair, Chief Operating Officer, Bharti Airtel Foundation, and other senior officials from the Foundation and the Education Department. From expert-led learning and classroom resources to AI-powered tools, this partnership will equip educators with accessible, practical resources to strengthen classroom practices and enrich student learning. Together, we’re taking another step towards building a stronger ecosystem of continuous teacher learning and creating better learning opportunities for every child. 💡 #BhartiAirtelFoundation #TheTeacherApp #TeacherDevelopment #Meghalaya #EmpoweredByEducation #MeghalayaTeacherTrainingAcademy #Airtel
- Oct 9, 2026
👀 India’s educators are stepping up to shape the future of learning. Are you? CONVOKE 2026 is your chance to turn classroom insights into research that makes a difference. If you’re a teacher or trainee educator with ideas worth sharing, this is your moment to take the spotlight. 📅 Paper submissions close on 15 November 2026.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 106K followers, an engagement rate of 0.003%. Measured over 17 original posts, its engagement rate beats 8% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 297 times each, and 1.01% of those impressions turn into an interaction. That is about 0.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video, 18% are part of a thread and 18% link out. The account's strongest tracked post pulled 32 interactions, about 11x its own typical post. Recurring topics include #bhartiairtelfoundation, #actionresearchforeducation, #buildingfutures.
- What is Bharti Airtel Foundation's engagement rate on X?
- Bharti Airtel Foundation (@bhartiairtelfdn) has an engagement rate of 0.003%, based on the median interactions across 17 original posts from the last 30 days against 106,198 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Bharti Airtel Foundation sits below the 10th percentile of the 206,113 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bhartiairtelfdn have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @bhartiairtelfdn post?
- Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 0.73 posts per day across the measured window.