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Brad Garlinghouse engagement report

@bgarlinghouse - 1.3M followers on X

Measured over 2 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
3.47%
of 1.3M followers
Per impression
1.49%
3.0M views on a typical post
Reach
232.4%
of its followers see a post
Typical post
45K
interactions (median)
Saved
0.059%
1.8K bookmarks on a typical post
Posting rate
0.13/day
active 10% of days
Peak time
16:00 UTC
Monday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 45K interactions against 1.3M followers, an engagement rate of 3.47%. Posts are seen about 3.0M times each, and 1.49% of those impressions turn into an interaction. That is about 232.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 57K interactions. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 25, 2026.

Where this sits in the catalog

At 3.47%, Brad Garlinghouse sits above the 90th percentile of the 204,583 accounts in this comparison. That places it in the top 10% band, which runs 2.55% to 82.4%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,583 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 208 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 19, 2026

    hello, world. It’s about time. https://t.co/L6bVkZXxIK

    39K8.7K6.9K2.3K5.5M viewsView on X
  • Oct 23, 2026

    Earlier this week I lost someone close to me.  Death is abstract - until it is incredibly real.   He was the wisest, most thoughtful, and most generous person I have known.   I was incredibly fortunate to call him: - a friend - a mentor - a role model - an inspiration But most of all, I was fortunate to call him Dad.   B. Kent Garlinghouse, Sr 1941 - 2026

    27K1.2K5.0K91516K viewsView on X
  • May 1, 2026

    Even when our backs were against the wall, we refused to fold. Always great to be back for XRP Las Vegas, and even BETTER to see $XRP up in lights. https://t.co/kBc9rqoklO

    20K3.2K1.4K262803K viewsView on X
  • Sep 15, 2026

    1/ This one stings. Our team gave everything we had to get the Clarity Act across the finish line. So did most of the industry. This was an opportunity bigger than Ripple or one company - we did this for the industry, for consumers and to cement the US’s position as the crypto capital of the world and as a leader in the future of finance. Ultimately, consumers and U.S. competitiveness got left behind. 2/ A post mortem needs to be done on why this failed (more from me on that in the days ahead). The politics of the democrats (the anti-crypto army) was elevated over good policy. 3/ There is still reason for optimism for crypto in the United States. Now, the SEC, under Chair Atkins, and the CFTC, under Chair Selig, will continue to work hard to issue rules to fill the legislative gap and we will continue to be actively engaged in that rule making process. 4/ Ripple's business has never been stronger — real demand across traditional finance and the digital asset ecosystem. A missed vote in Washington doesn't change our momentum, our global footprint, or our customers.

    19K3.8K1.9K3601.7M viewsView on X
  • Mar 3, 2026

    An extremely pointed message from @POTUS to those who are dragging their feet on CLARITY. This is, and always has been, about what’s in the best interest of the American people. https://t.co/t1CIFBOBg4

    19K4.4K972315793K viewsView on X
  • Apr 9, 2026

    Congress has spent the better part of half a decade trying to pass a framework to onshore the future of finance. It is time for @BankingGOP to hold a markup and send the CLARITY Act to President Trump’s desk. Senate time is precious, and now is the time to act.

    18K3.6K7383112.3M viewsView on X
  • Mar 10, 2026

    3 continents, 4 global office visits, 5 days. Crossed too many time zones to count... Recently, @MonicaLongSF and I (along with others on the Ripple leadership team) traveled to Dublin, London, Singapore and Sydney to meet with the Ripple Team (many of whom joined from our acquisitions of GTreasury, Hidden Road, Rail, Palisade and Solvexia). A few notes from the road - 1/ centers of gravity (business and/or employee) are never stagnant, and getting out of the US coastal mindset is imperative. It was incredibly energizing to hear from new and longtime Ripplers on what moves the needle where they are. 2/ Culture cannot be taken for granted. More than ever, we’re championing a maniacal focus and eliminating bureaucracy for employees to be owners. Don’t confuse activity with progress. 3/ Adoption doesn’t happen overnight. Platforms > point solutions. Meet customers where they are, not where they might be in a couple years. 4/ AI is becoming a fundamental part of our products – especially in cash forecasting and liquidity management in real-time for the office of the CFO. Employee productivity may be where AI starts, but the end goal is much bigger. 5/ 2026 is shaping up to be another defining year. We’re in the right markets with the right capabilities across payments, custody, liquidity and treasury management. There's a huge opportunity ahead, and we are making sure XRP is at the center of it.

    12K2.5K675260826K viewsView on X
  • Aug 22, 2026

    No August doldrums in DC this week! It was great to join the inaugural @CFTC Innovation Advisory Committee (a group I've called "the Olympic roster of crypto.") But for a “crypto” gathering, there were a LOT of TradFi players in the room like @NASDAQ, @CMEGroup, @CBOE, @OptionsClearing, @NYSE, @The_DTCC (alphabet soup!) Everyone was in agreement. Rules written for a different era aren’t good enough. Not for consumers. Not for business. Not for innovation. I made this case in an open letter to Congress back in 2019. Seven years later, we STILL need clear rules…. Thanks to the Trump administration, appointees like @ChairmanSelig, and a myriad of bold leaders in Congress, we’ve never been closer. https://t.co/PS1W516Xk5

    12K2.5K497175542K viewsView on X
  • Feb 10, 2026

    If you weren’t already excited enough for XRP Community Day tomorrow…we’re also introducing an exclusive merch drop! @joelkatz sadly wasn’t available to sign a few, so guess folks will have to make do with me 😏 Make sure you tune into XRP Community Day (hosted on X Spaces via @Ripple) to get all the details

    12K1.6K1.2K130608K viewsView on X
  • Jun 18, 2026

    I've been in crypto long enough to know when a moment is real. This is one of them. 10 years of Swell converging with real scale, institutional adoption, and Swell + Apex together for the first time this fall. We've been building toward this moment — see you in New York! @RippleSwell https://t.co/Kzzcpb9NIB

    11K2.2K860141557K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 45K interactions against 1.3M followers, an engagement rate of 3.47%. Posts are seen about 3.0M times each, and 1.49% of those impressions turn into an interaction. That is about 232.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 57K interactions. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Brad Garlinghouse's engagement rate on X?
Brad Garlinghouse (@bgarlinghouse) has an engagement rate of 3.47%, based on the median interactions across 2 original posts from the last 30 days against 1,302,349 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 3.47%, Brad Garlinghouse sits above the 90th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @bgarlinghouse have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @bgarlinghouse post?
Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.13 posts per day across the measured window.

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