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Большой Город engagement report

@bg_ru - 167K followers on X

Measured over 1 original post from a 30-day window, last computed on October 22, 2026.

Engagement

Per follower
0%
of 167K followers
Per impression
0%
422 views on a typical post
Reach
0.25%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
10:00 UTC
Saturday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 0 interactions against 167K followers, an engagement rate of 0%. Posts are seen about 422 times each, and 0% of those impressions turn into an interaction. That is about 0.253% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 5 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 22, 2026.

Where this sits in the catalog

At 0%, Большой Город sits below the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 272 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 9, 2026

    Спустя долгих четыре года реставрации в Кривоарбатском переулке снова открылся Дом Мельникова. Музей скоро примет первых посетителей. А редакция «Большого Города» рассказывает, чем знаменит дом, ставший главным жилым экспериментом эпохи авангарда: https://t.co/y912fDozum https://t.co/P9a2e17Nn8

    4100751 viewsView on X
  • Aug 10, 2026

    Velkopopovicky Kozel установил на Мясницкой улице в Москве рекламный билборд с функционирующим краном, из которого можно бесплатно налить себе безалкогольное темное пиво. Диспенсер внутри — охлаждаемый. https://t.co/IHgPA5UeEm https://t.co/dcQ6qKsH9a

    3001620 viewsView on X
  • Aug 9, 2026

    Где провожать лето в Петербурге? Конечно, на верандах — их в городе десятки. В нашу подборку попали варианты на любой вкус. Выбирайте, где пить утренний кофе, назначать свидания или отмечать пятницу, и наслаждайтесь августом. https://t.co/hAj0RaQbym https://t.co/cVhblzeKJ0

    2100636 viewsView on X
  • Aug 11, 2026

    «Остров Мечты» официально стал крупнейшим тематическим парком развлечений страны — достижение зарегистрировали в «Книге рекордов России». Сейчас в парке 15 тематических зон — 10 на крытой площадке и 5 на открытой. https://t.co/3NuoEO0ppP https://t.co/X7vzSyu70e

    0020660 viewsView on X
  • Aug 11, 2026

    ⚡️«Сбер» отменил лимиты и комиссии на переводы и оплату ЖКХ. Изменения уже работают в «Сбербанк Онлайн» по умолчанию. https://t.co/QQy1LHLTgu

    0110569 viewsView on X
  • Aug 9, 2026

    В последние годы россияне все чаще сталкиваются с телефонными мошенниками, которые представляются сотрудниками полиции. Как не попасться на удочку и что делать, если это произошло? Напоминаем важные правила: https://t.co/Z5zK1UWAF2 https://t.co/5rqS5UvIUf

    2000573 viewsView on X
  • Aug 8, 2026

    Можно ли превратить историческое здание в комфортный и современный отель? Очевидно, да. А не потерять при этом связь с прошлым? Это уже задачка со звездочкой. Как ее решить, рассказала генеральный менеджер The St. Regis Moscow Nikolskaya Юлия Нефедова. https://t.co/gV5oaSFH4Q https://t.co/SuT5pHiTJ7

    2000755 viewsView on X
  • Aug 8, 2026

    В заведениях — особенно в барах — все чаще можно встретить раздел с безалкогольными коктейлями и вином. «Большой Город» поговорил с экспертами индустрии о том, как производят такие напитки и насколько быстро они набирают популярность в России. https://t.co/bYwiVdzlKB https://t.co/PCGbGOojYI

    0101616 viewsView on X
  • Aug 11, 2026

    Блогеры Антон Савенко и Николай Редькин запустили музыкальное шоу «Битва плейлистов». Первый выпуск с певицей Дорой и белорусским рэпером Пазняксом уже доступен на Youtube. https://t.co/KD3mWcRywP https://t.co/XaswRN1oGv

    1000883 viewsView on X
  • Aug 10, 2026

    Мебельный ритейлер Hoff начал продавать товары для дома на Wildberries. Магазин сам отвечает за доставку заказов. Сейчас товары Hoff на маркетплейсе можно заказать в Москве, Санкт-Петербурге, Екатеринбурге, Новосибирске и Краснодаре. https://t.co/AmiGxGT3Gs https://t.co/pCkUgKDw0m

    0100418 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 0 interactions against 167K followers, an engagement rate of 0%. Posts are seen about 422 times each, and 0% of those impressions turn into an interaction. That is about 0.253% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 5 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Большой Город's engagement rate on X?
Большой Город (@bg_ru) has an engagement rate of 0%, based on the median interactions across 1 original posts from the last 30 days against 166,603 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, Большой Город sits below the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @bg_ru have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @bg_ru post?
Most posts go out around 10:00 UTC, and Saturday is its busiest day, at roughly 0.03 posts per day across the measured window.

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