Bethesda engagement report
@bethesda - 4.5M followers on X
Measured over 23 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 1.0K interactions against 4.5M followers, an engagement rate of 0.023%. Measured over 23 original posts, its engagement rate beats 59% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 115K times each, and 0.895% of those impressions turn into an interaction. That is about 2.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 26% link out. The account's strongest tracked post pulled 121K interactions, about 118x its own typical post.
Measured over 23 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #fallout76.
Compared with accounts its own size
Bethesda's engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.023%, Bethesda sits above the 25th percentile of the 37,350 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.437% |
| 90th percentile | 2.10% |
| 99th percentile | 159.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -4% | 100K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -3% | 93K |
| 18:00 UTC | -2% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 76K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 235K |
| Monday | 0% | 296K |
| Tuesday | -3% | 292K |
| Wednesday | -1% | 254K |
| Thursday | -2% | 248K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Jul 17, 2026118x their median
A NOTE FROM BETHESDA GAME STUDIOS We love making these worlds as much as you love playing in them. Today, we want to share what's next for Bethesda Game Studios and what you can expect from us in the years ahead. For forty years, we've built games that have entertained almost half a billion players. More than just games, these are worlds. Worlds for you to explore, shape, and make your own. Worlds we return to together. That's what's driving us forward. We're investing more deeply in the worlds players love, giving creators a bigger role in shaping their experiences, and bringing our teams closer together so we can get our games into your hands sooner, support them longer, and continue building them alongside you for decades to come. STARFIELD CONTINUES With over 17 million players logging almost a billion hours to date, Starfield remains an important part of our future. As we enter Year 3, we'll continue expanding the Settled Systems with new stories, targeted gameplay improvements, and additional updates, while preparing for the launch of new Starborn content next year. More than 40% of players already customize their experience through Creations, and we'll continue investing in creators and giving players new ways to make Starfield their own. CREATED BY PLAYERS We've believed from the beginning that our worlds belong not only to the people who make them, but also to the people who play them. That's why we've long provided players with the tools to create their own experiences, dating back to the Morrowind Construction Set. This year marked another major milestone for Creations with its expansion to Fallout 4, joining Skyrim and Starfield. We're proud to say Creators have already earned more than $10 million in royalties from their work. THE FUTURE OF FALLOUT Fallout is one of our biggest priorities today. Fallout 5 remains our long-range destination, and we have multiple Fallout projects in active development right now. Fallout 76 continues to be home to millions of players exploring Appalachia together. With nearly 70 free updates released to date, the journey is far from over. In fact, we have a major Fallout 76 expansion planned for next year: Raven Rock, a prequel story to Fallout 3. Fallout 4, the most award-winning game in the franchise, just celebrated its 10-year anniversary and recently passed over 35 million copies sold, continuing to attract a new audience every year. We also know many players want to revisit previous Fallout experiences. While we're not announcing any dates today, we have been working on remasters for both Fallout 3 and Fallout: New Vegas. Fallout Shelter continues to be the most popular way to experience Fallout on the go, with more than 250 million players. There’s more ahead for Fallout Shelter, including new Seasons. An unscripted Fallout Shelter television project is also in the works with our partners at Amazon Studios and Kilter Films. We'd like to congratulate Kilter Films and Amazon Studios on the 10 Emmy nominations for Fallout Season 2. Production on Season 3 is already underway. And while we won't host a traditional Fallout Day broadcast this year, we're already planning something special for Fallout's 30th anniversary in 2027, when Fallout Day will be celebrated live in Washington, D.C. STUDIO COLLABORATION The wasteland continues to expand as we team up once again with our longtime friends at Obsidian Entertainment. We're happy to confirm they're working with us on a new Fallout project. We'll have more to share in the future. We're also bringing our teams closer together across Bethesda. ZeniMax Online Studios will partner closely with Bethesda Game Studios on The Elder Scrolls franchise, while continuing to deliver incredible new experiences for The Elder Scrolls Online. Season One: Return of the Thieves Guild recently launched, and the team has more planned for the future. By aligning more directly across the franchise, we can create even better experiences for players. Bringing our teams closer together is helping us build a stronger foundation for everything we create next. THE ELDER SCROLLS AND BEYOND That foundation extends beyond our teams to the technology, tools, and systems that will power the next generation of Bethesda RPGs. Our teams are now developing The Elder Scrolls VI and Fallout 5 on Creation Engine 3, a shared technology platform we've been building since Starfield's launch. It allows our teams to support multiple projects simultaneously with new tools, rendering, and systems that define our games. Fallout 5 is currently in preproduction. The Elder Scrolls VI is our primary development focus today, with the majority of our team currently working on the next chapter of the franchise. With over 65 million copies sold, players are still exploring Skyrim 15 years later, but we know it’s been a very long wait for the sequel. The next chapter is on the way. We’re where we planned to be, loving how it looks, and playing it every day. THE ROAD AHEAD Across Bethesda Game Studios, we're building for the future of Fallout, The Elder Scrolls, and Starfield. We're investing in our technology, bringing teams closer together, supporting our live games, expanding into new forms of entertainment, and developing the next generation of Bethesda RPGs. We couldn’t be more excited for what’s ahead and wanted to share as much as we could today. We can’t thank you enough for all you’ve given to us and these worlds. And we can’t wait to continue them together. –Bethesda Game Studios
- Jul 30, 202634x their median
40 years of adventures. Here's to the worlds we've built together... and those still to come. We're marking the occasion with a logo inspired by our roots. https://t.co/VgwrgCLTcm
- Aug 6, 202618x their median
QUAKE + NINE INCH NAILS 30 YEARS OF QUAKE LIMITED MERCH COLLECTION PRE-ORDER NOW • https://t.co/CfgpJXwSAC https://t.co/wFGMHch2xj
- Jul 24, 202614x their median
ICYMI, a lot was announced for Fallout last week: ℹ️No Fallout Day Broadcast this year, but we’ll see you next year in Washington, D.C.! ☢️Fallout 3 and Fallout: New Vegas Remasters are on the way. 🤝We’re teaming up with Obsidian Entertainment on a new Fallout project. ⛰️Major Fallout 76 expansion, Raven Rock, is coming next year. 🎬Season 3 of the Award-Winning Fallout TV Series is in production alongside an unscripted Fallout Shelter project. 🏘️More Fallout Shelter seasons! 5️⃣Fallout 5 in preproduction.
- Aug 3, 202610x their median
Now's your chance to get your hands on an Oblivion-themed bundle worthy of a Grand Champion! To enter, just follow and repost — three winners will be picked a week from now! Full rules: https://t.co/5AbCHZUom7 The Elder Scrolls IV: Oblivion Remastered arrives on Nintendo Switch 2 on August 11. Pre-order here: https://t.co/Ckwmr7nC8e #OblivionGiveaway
- Jul 7, 20269.3x their median
Available now! https://t.co/BC5OTKfK11
- Jul 1, 20267.3x their median
Concept Art of The Revelations Slayer https://t.co/yKXFcaJ1LO
- Jun 24, 20266.3x their median
Upgraded PSSR comes to Doom: The Dark Ages on PS5 Pro July 7. Full details: https://t.co/COfhVq9CVA https://t.co/nhCVFgvPw6
- Jun 25, 20266.2x their median
Concept Art of Cosmic Elemental https://t.co/WE6pDPqVVT
- Aug 8, 20265.5x their median
a walk through memory lane with the studio founders, celebrating 35 years of id Software: @ThatTomHall, @romero, @ID_AA_Carmack https://t.co/cd3sCIHzyy
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.0K interactions against 4.5M followers, an engagement rate of 0.023%. Measured over 23 original posts, its engagement rate beats 59% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 115K times each, and 0.895% of those impressions turn into an interaction. That is about 2.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 26% link out. The account's strongest tracked post pulled 121K interactions, about 118x its own typical post.
- What is Bethesda's engagement rate on X?
- Bethesda (@bethesda) has an engagement rate of 0.023%, based on the median interactions across 23 original posts from the last 30 days against 4,471,650 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, Bethesda sits above the 25th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bethesda have real engagement?
- Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @bethesda post?
- Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 1.47 posts per day across the measured window.