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BERNAMA engagement report

@bernamadotcom - 1.2M followers on X

Measured over 189 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 1.2M followers
Per impression
0%
843 views on a typical post
Reach
0.07%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
9.73/day
active 17% of days
Peak time
07:00 UTC
Monday

A typical post picks up 0 interactions against 1.2M followers, an engagement rate of 0%. Measured over 189 original posts, its engagement rate beats 0% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 843 times each, and 0% of those impressions turn into an interaction. That is about 0.073% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.7 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 189 posts sampled, 86% carry an image or video and 59% link out. The account's strongest tracked post pulled 45 interactions, about 45x its own typical post. Recurring topics include #bernamanews, #bernamabiz, #hkhm2026.

Measured over 189 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #bernamanews, #bernamabiz, #hkhm2026.

Compared with accounts its own size

BERNAMA's engagement rate beats 0% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0%, BERNAMA sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202645x their median

    National-Level Maulidur Rasul Awards 1448H/2026 #BernamaNews #BernamaInfographics #MaulidurRasul https://t.co/zzx4nsW45m

    3015003.8K viewsView on X
  • Aug 25, 202644x their median

    Perhilitan Perak pantau, iring "Sulong Chalil" ke kawasan hutan https://t.co/kYn4LKTwPi #BernamaNews https://t.co/1bXAOwi5ye

    2915005.6K viewsView on X
  • Aug 31, 2026

    #SARAWAK: Pemandangan berjerebu di rakam di Tebingan Sungai Kuching di mana bacaan Indeks Pencemaran Udara (IPU) mencecah 366 setakat pukul 4 petang ini. Selain Kuching, tiga lagi kawasan mencatatkan bacaan Indeks Pencemar Udara (IPU) tahap bahaya ialah Serian (445), Samarahan (350) dan Sri Aman (334). šŸ“ø FotoBernama #BernamaNews #BernamaImages #Jerebu

    1611021.9K viewsView on X
  • Aug 29, 202626x their median

    [TERKINI] šŸ”· Pengunjung yang hadir pada sambutan Hari Kebangsaan 2026 di Dataran Putrajaya dinasihat memakai pelitup muka N95 šŸ”· Lebih 800 pengamal media bertugas pada sambutan Hari Kebangsaan 2026 šŸ”· Pelitup muka N95 disediakan kepada lebih 10,000 peserta sambutan Hari Kebangsaan, pastikan aspek kesihatan di tahap baik šŸ”· Sambutan Hari Kebangsaan 2026 berjalan seperti biasa setakat ini, lebih 80,000 pengunjung dijangka hadir di Dataran Putrajaya 31 Ogos ini šŸ”· Raptai penuh sambutan Hari Kebangsaan 2026 berjalan lancar mengikut perancangan Sumber : Menteri Komunikasi Datuk Seri Fahmi Fadzil @fahmi_fadzil @komunikasi_gov #BernamaNews #HKHM2026 #jerebu

    168021.9K viewsView on X
  • Aug 31, 2026

    [Video] Di tengah-tengah acara perbarisan Hari Kebangsaan ke-69, penyertaan julung-julung kali kontinjen Askar Timbalan Setia Negeri Johor (JMF) menjadi detik bersejarah yang menyuntik rasa bangga dalam kalangan warga pasukan keselamatan tertua di negara ini, sekali gus membawa legasi sejarahnya ke pentas kebangsaan. #BernamaNews #VideoBernama #HKHM2026

    173012.1K viewsView on X
  • Aug 24, 202620x their median

    1 Sept diumum cuti peristiwa sempena kejayaan kontinjen Selangor rangkul juara keseluruhan #SUKMA2026 - MB Selangor #BernamaNews https://t.co/CxR2AqwBr0

    97042.9K viewsView on X
  • Aug 29, 202619x their median

    #Putrajaya : Seramai 1,500 pelajar daripada 36 sekolah di bawah Jabatan Pendidikan Negeri Selangor menjayakan persembahan formasi manusia bersempena dengan raptai penuh perbarisan Hari Kebangsaan 2026 di Dataran Putrajaya, hari ini. šŸ“ø fotoBERNAMA #HKHM2026 #BernamaImages #BernamaNews #FormasiManusia

    117101.2K viewsView on X
  • Aug 31, 2026

    šš„šš€šŒššˆš‹š€š š’š”š‹š”šš† šŠšŽšš“šˆšš‰š„š š‰šŒš… šš€š–š€ š‹š„š†š€š’šˆ š’š„š‰š€š‘š€š‡ šŠš„ šš„šš“š€š’ šš„š‘šš€š‘šˆš’š€š š‡š€š‘šˆ šŠš„šš€šš†š’š€š€š #Putrajaya Di tengah-tengah acara perbarisan Hari Kebangsaan ke-69, penyertaan julung-julung kali kontinjen Askar Timbalan Setia Negeri Johor (JMF) menjadi detik bersejarah yang menyuntik rasa bangga dalam kalangan warga pasukan keselamatan tertua di negara ini, sekali gus membawa legasi sejarahnya ke pentas kebangsaan.

    142112.5K viewsView on X
  • Aug 25, 202618x their median

    Dua lelaki dan seorang wanita maut dalam kemalangan melibatkan dua kenderaan berhampiran sebuah stesen minyak di Tanjung Leman, Jalan Jemaluang di Kota Tinggi Johor, petang tadi. Komander Operasi Pegawai Bomba Kanan (PBK) II Azlan Hamzah berkata pihaknya menerima panggilan kecemasan berhubung kejadian itu, pada 5.05 petang. Berita penuh: https://t.co/DePOtJCL6M šŸ“ø: Bomba Johor #BernamaNews

    116104.4K viewsView on X
  • Aug 31, 2026

    Ketika deruman pesawat pejuang menggegarkan ruang udara Dataran Putrajaya, suara bersemangat Mejar Dinnesh Nicolas Rene menjadi penghubung antara aksi di langit dan ribuan mata yang memandang, memastikan penerangan setiap gerakan adalah tepat serta dapat dihayati penonton. Bagi pegawai Tentera Udara Diraja Malaysia (TUDM) berusia 34 tahun itu, tugas sebagai komentator pertunjukan udara bukan sekadar membaca skrip di hadapan mikrofon, sebaliknya menuntut pengetahuan mendalam mengenai pesawat, helikopter, juruterbang, formasi dan setiap manoeuvre yang bakal dipersembahkan. Dinnesh, yang berkhidmat dalam TUDM sejak 2015, mula menceburi bidang berkenaan selepas dipilih sebagai komentator pada Pameran Antarabangsa Maritim dan Aeroangkasa Langkawi (LIMA) 2019, sebelum meneruskan tugas berkenaan pada ulang tahun TUDM. Berita penuh: https://t.co/CKV0XB2oxA #BernamaNews #VideoBernama #HKHM2026

    152002.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bernamanews#bernamabiz#hkhm2026#nres#malaysiamadani

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 0 interactions against 1.2M followers, an engagement rate of 0%. Measured over 189 original posts, its engagement rate beats 0% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 843 times each, and 0% of those impressions turn into an interaction. That is about 0.073% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.7 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 189 posts sampled, 86% carry an image or video and 59% link out. The account's strongest tracked post pulled 45 interactions, about 45x its own typical post. Recurring topics include #bernamanews, #bernamabiz, #hkhm2026.

What is BERNAMA's engagement rate on X?
BERNAMA (@bernamadotcom) has an engagement rate of 0%, based on the median interactions across 189 original posts from the last 30 days against 1,152,387 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, BERNAMA sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @bernamadotcom have real engagement?
Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @bernamadotcom post?
Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 9.73 posts per day across the measured window.

Keep going

BERNAMA (@bernamadotcom) Engagement Rate - 0% | PlayerSells