Ben Murray-Bruce engagement report
@benmurraybruce - 1.9M followers on X
Measured over 13 original posts from a 30-day window, last computed on August 21, 2026.
Engagement
A typical post picks up 273 interactions against 1.9M followers, an engagement rate of 0.015%. Measured over 13 original posts, its engagement rate beats 48% of 983 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 1.24% of those impressions turn into an interaction. That is about 1.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 13 posts sampled, 85% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 4.4K interactions, about 16x its own typical post. Recurring topics include #renewedhope, #misssupranational, #misssupranational2026.
Measured over 13 original posts from a 30-day window, last computed on August 21, 2026. Recurring tags: #renewedhope, #misssupranational, #misssupranational2026.
Compared with accounts its own size
Ben Murray-Bruce's engagement rate beats 48% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.015%, Ben Murray-Bruce sits above the 25th percentile of the 9,668 accounts in this comparison. That places it in the below the median band, which runs 0.006% to 0.046%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 85% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 0% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | +12% | +10% to +15% | 6.3K |
- 85% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 789 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 12% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 13, 202616x their median
President Bola Ahmed Tinubu deserves commendation for the reforms transforming Nigeria’s oil and gas sector. Oil production is rising, revenues to the Federation Account are improving, and Nigeria is once again meeting its OPEC production quota. In June alone, crude output reached a 74-month high. Thank you, Mr President. The reforms are working, and Nigeria is moving in the right direction.
- Aug 18, 202616x their median
Mr President, I write this as a supporter of your administration and as a Nigerian who wants you to succeed. But support must never become sycophancy. Sometimes, the greatest service a supporter can render is to tell the President what others around him may be too comfortable—or too frightened—to say. Mr President, Nigeria needs more mad men in your government. And before anybody deliberately misunderstands me, let me explain what I mean by mad men. I mean men and women who are crazy enough to confront a broken system, step on powerful toes, offend entrenched interests and refuse to accept mediocrity simply because mediocrity has become normal. We need people who wake up every morning obsessed with results. We need people who are prepared to become unpopular in Abuja if that is the price of becoming useful to Nigeria. Look at the Central Bank under Olayemi Cardoso. Whatever disagreements anybody may have with individual policies, there is no question that the institution has undergone a serious reset. Discipline and credibility have returned to monetary policymaking. That is one mad man. Look at Mallam Nuhu Ribadu. Nigeria still has serious security challenges, and nobody should pretend otherwise. But there is a seriousness, coordination and strategic direction in the national security architecture that deserves recognition. Ribadu is prepared to work, confront problems and take responsibility. That is another mad man. Mr President, two mad men are not enough for a country of more than 200 million people. We need another one in petroleum. In fact, give us two more. Nigeria cannot continue to behave like a poor country sitting on the assets of a rich country. We produce crude oil. We possess enormous reserves. We have decades of petroleum expertise. We have spent fortunes on refineries. Yet for years we became accustomed to exporting crude and importing the products refined from it. That is economic madness of the wrong kind. Now we need madness of the right kind. Mr President, make the rehabilitation and commercially viable operation of the Port Harcourt, Warri and Kaduna refineries a national obsession. And please, no more excuses. Nigerians have heard enough explanations about turnaround maintenance, contractors, technical reviews, committees, timelines and billions spent. We want products coming out of those refineries. If government cannot operate them efficiently, find the structure that can. Bring in world-class technical partners. Introduce private capital where necessary. Restructure them. Concession them if that produces the best outcome. But whatever model is chosen, the objective must be brutally simple: MAKE THE REFINERIES WORK. Dangote has shown what is possible on Nigerian soil. Its refinery was designed for 650,000 barrels per day and has reportedly demonstrated even higher throughput during performance testing. So let us establish an audacious benchmark. Mr President, let the three government-owned refining complexes target, at minimum, the equivalent of 50% of Dangote’s nameplate refining capacity—about 325,000 barrels per day of reliable, commercially viable throughput. Then push beyond it. Nigeria should not merely aspire to satisfy its domestic demand. Our ambition should be much bigger. We should become a refining powerhouse for Africa and a major exporter of refined petroleum products. And upstream, the instruction should be equally uncompromising. Your administration already has a stated ambition of taking Nigeria towards 4 million barrels of oil per day by 2030. Mr President, find the mad man who will deliver it. Find somebody who considers 1.5 million barrels unacceptable when the national ambition is 4 million.
- Jun 9, 202612x their median
Under the leadership of the National Security Adviser, Mallam Nuhu Ribadu, Nigeria has witnessed a renewed sense of purpose in the fight against insecurity. From the rescue of abducted citizens to the disruption of terrorist networks, the increased surrender of insurgents, and improved coordination among our security agencies, there is growing evidence that determined leadership and strategic thinking can deliver results. Mallam Ribadu has brought diligence, focus, and quiet effectiveness to one of the most difficult assignments in government. At a time when many had lost hope, he has continued to inspire confidence through intelligence-driven operations and a whole-of-government approach to security. While challenges remain, it is important to acknowledge progress when it is being made. To the NSA, our military leadership, and the brave men and women in uniform, thank you for your sacrifice and steadfast commitment to protecting our nation. Nigeria is stronger because of your service, and millions of Nigerians are grateful for your efforts to restore peace and stability across the country.
- Jul 10, 20268.9x their median
Right now, Nigeria has the top stock market of any country on Earth. The Nigerian Stock Exchange is more profitable than even the New York Stock Exchange. Please fact-check me. And according to Bloomberg, the phenomenal explosion in value on the NGX is due to the policies of His Excellency, Bola Ahmed Tinubu, GCFR, President and Commander-in-Chief of the Armed Forces of the Federal Republic of Nigeria. May God bless President Tinubu. May God bless the Federal Republic of Nigeria.
- Jul 26, 20264.3x their median
The release of the abducted victims in Oyo State should make every Nigerian pause and reflect. They regained their freedom without the horrific abuse that so often accompanies kidnappings, and that did not happen by chance. What many may not appreciate is that the Nigerian state is increasingly learning to negotiate from a position of strength rather than weakness. In the case of Oyo, instead of allowing kidnappers to dictate the terms, our security architecture used the kidnappers tactics against them by taking their families and loved ones into confinement, therefore applying pressure where it hurts most. Kidnappers must know that whatever they do to innocent Nigerians will be meted out to their families and loved ones in return. This is precisely why I have repeatedly said that President Bola Ahmed Tinubu’s appointment of Mallam Nuhu Ribadu as National Security Adviser is one of the finest decisions of this administration. His approach is strategic, unconventional and focused on making kidnapping an increasingly costly enterprise for those who engage in it. The day every kidnapper understands that crime will bring overwhelming consequences, not only for the perpetrators themselves but for their families, is the day kidnapping will begin to lose its appeal. Deterrence, backed by intelligence and the full weight of the law, is how nations win this fight. And note, a big beautiful prison will be built for kidnappers and their families!
- Aug 4, 20264.2x their median
My good friend Chief Innocent Chukwuma, you did what nobody else dared. You built a car company in Nnewi and put Made-in-Nigeria vehicles on our roads. I still drive Innoson with pride. You have already started the electric journey with the EX02 and the new Nnewi plant. My appeal, brother: make electric your main line, not your side line. Common sense says the maths is on your side. Petrol is above ₦1,300 a litre, but sunlight is free in Nigeria 365 days a year. Electric cars have fewer moving parts, so they cost far less to maintain, they save families money every month, and they save Nigeria the scarce dollars we burn importing fuel. The lithium is already in our soil in Nasarawa. Meanwhile one in every four new cars sold worldwide last year was electric, in China it is more than half, and Ethiopia has stopped importing petrol cars altogether. The world has moved. Let @innosonvehicles be the reason Nigeria catches up. #BuyNaijaToGrowTheNaira
- Jun 13, 20264.1x their median
Only Nigerians can complain that foreign airlines dominate our skies, then refuse to fly the one Nigerian airline flying our flag proudly into London. Air Peace didn’t wait for permission. They entered one of the toughest routes in the world and disrupted the game. Abuja to London. Lagos to London. Nigerian crew. Nigerian ambition. Nigerian excellence. And while others drop you at the airport and wish you luck, Air Peace has a driver waiting to take you anywhere in London for FREE. Read that again. You land in London and your ride is already sorted if you’re flying business class. This is not just a flight. This is premium Naija steeze. If you’re flying to London, why not fly with the airline carrying your flag, creating Nigerian jobs, proving that we can compete with the best, and still giving you VIP treatment when you land? Big energy. Big value. Big pride. Air Peace isn’t just flying to London. Air Peace is taking Nigeria with it. Fly @flyairpeace. Let them know Nigerians back their own.
- Jul 23, 20263.8x their median
I welcome the renewed confidence in Nigeria’s leadership reflected in President Donald Trump’s commendation of President Bola Tinubu’s efforts against terrorism. Sustained partnership, firm diplomacy and national resolve remain essential. #RenewedHope https://t.co/qfQk6aIfWp
- Aug 14, 20263.3x their median
I commend President Bola Ahmed Tinubu for taking responsibility and committing to revive our state-owned refineries through a structural reset. Nigeria needs more than flames and smoke: these assets must operate efficiently, profitably and deliver real value to our people.
- Jul 1, 20262.9x their median
May God bless Senator Ben Murray-Bruce. If you have a friend like him, God has given you a huge blessing. Four years ago, I was approached by an international firm to provide counsel on an important matter regarding their activities in Nigeria. And stupidly, I said I would do it for free. Why? Because their services benefited Nigeria. Without telling me, Senator Ben Murray-Bruce, who it was that had first made the connection, went behind my back to them and said I would no longer give the counsel unless I were paid a handsome sum. I was totally oblivious to this. He also gave them my account details. That same day, I noticed a huge amount of money in my account from that firm and was shocked! I thought it was a mistake, and I reached out to Senator Ben Murray-Bruce, who was a go-between for the firm and me. And he told me what he did. You see, I did not fully realise my value. I only knew the value of my country. But he did. The money was not small change. It was what I would describe as 'see and faint' money. Four years later, and I am still enjoying the benefits of that see and faint money, May God bless Senator Ben Murray-Bruce, and may God give you friends like him! Reno Omokri Ambassador Designate to Mexico
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 273 interactions against 1.9M followers, an engagement rate of 0.015%. Measured over 13 original posts, its engagement rate beats 48% of 983 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 1.24% of those impressions turn into an interaction. That is about 1.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 13 posts sampled, 85% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 4.4K interactions, about 16x its own typical post. Recurring topics include #renewedhope, #misssupranational, #misssupranational2026.
- What is Ben Murray-Bruce's engagement rate on X?
- Ben Murray-Bruce (@benmurraybruce) has an engagement rate of 0.015%, based on the median interactions across 13 original posts from the last 30 days against 1,887,120 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, Ben Murray-Bruce sits above the 25th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @benmurraybruce have real engagement?
- Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @benmurraybruce post?
- Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 0.6 posts per day across the measured window.