Ben Murray-Bruce engagement report
@benmurraybruce - 1.9M followers on X
Measured over 4 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 808 interactions against 1.9M followers, an engagement rate of 0.043%. Posts are seen about 38K times each, and 2.10% of those impressions turn into an interaction. That is about 2.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.4K interactions, about 5.4x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 8, 2026.
Where this sits in the catalog
At 0.043%, Ben Murray-Bruce sits above the 25th percentile of the 155,901 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 378 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 13, 20265.4x their median
President Bola Ahmed Tinubu deserves commendation for the reforms transforming Nigeria’s oil and gas sector. Oil production is rising, revenues to the Federation Account are improving, and Nigeria is once again meeting its OPEC production quota. In June alone, crude output reached a 74-month high. Thank you, Mr President. The reforms are working, and Nigeria is moving in the right direction.
- Aug 18, 20265.3x their median
Mr President, I write this as a supporter of your administration and as a Nigerian who wants you to succeed. But support must never become sycophancy. Sometimes, the greatest service a supporter can render is to tell the President what others around him may be too comfortable—or too frightened—to say. Mr President, Nigeria needs more mad men in your government. And before anybody deliberately misunderstands me, let me explain what I mean by mad men. I mean men and women who are crazy enough to confront a broken system, step on powerful toes, offend entrenched interests and refuse to accept mediocrity simply because mediocrity has become normal. We need people who wake up every morning obsessed with results. We need people who are prepared to become unpopular in Abuja if that is the price of becoming useful to Nigeria. Look at the Central Bank under Olayemi Cardoso. Whatever disagreements anybody may have with individual policies, there is no question that the institution has undergone a serious reset. Discipline and credibility have returned to monetary policymaking. That is one mad man. Look at Mallam Nuhu Ribadu. Nigeria still has serious security challenges, and nobody should pretend otherwise. But there is a seriousness, coordination and strategic direction in the national security architecture that deserves recognition. Ribadu is prepared to work, confront problems and take responsibility. That is another mad man. Mr President, two mad men are not enough for a country of more than 200 million people. We need another one in petroleum. In fact, give us two more. Nigeria cannot continue to behave like a poor country sitting on the assets of a rich country. We produce crude oil. We possess enormous reserves. We have decades of petroleum expertise. We have spent fortunes on refineries. Yet for years we became accustomed to exporting crude and importing the products refined from it. That is economic madness of the wrong kind. Now we need madness of the right kind. Mr President, make the rehabilitation and commercially viable operation of the Port Harcourt, Warri and Kaduna refineries a national obsession. And please, no more excuses. Nigerians have heard enough explanations about turnaround maintenance, contractors, technical reviews, committees, timelines and billions spent. We want products coming out of those refineries. If government cannot operate them efficiently, find the structure that can. Bring in world-class technical partners. Introduce private capital where necessary. Restructure them. Concession them if that produces the best outcome. But whatever model is chosen, the objective must be brutally simple: MAKE THE REFINERIES WORK. Dangote has shown what is possible on Nigerian soil. Its refinery was designed for 650,000 barrels per day and has reportedly demonstrated even higher throughput during performance testing. So let us establish an audacious benchmark. Mr President, let the three government-owned refining complexes target, at minimum, the equivalent of 50% of Dangote’s nameplate refining capacity—about 325,000 barrels per day of reliable, commercially viable throughput. Then push beyond it. Nigeria should not merely aspire to satisfy its domestic demand. Our ambition should be much bigger. We should become a refining powerhouse for Africa and a major exporter of refined petroleum products. And upstream, the instruction should be equally uncompromising. Your administration already has a stated ambition of taking Nigeria towards 4 million barrels of oil per day by 2030. Mr President, find the mad man who will deliver it. Find somebody who considers 1.5 million barrels unacceptable when the national ambition is 4 million.
- Oct 4, 20264.9x their median
At the Eko Hotel @ 50 with the incoming governor of Lagos State. https://t.co/Akl8FQwRVJ
- Jun 9, 20268.7x their median
Under the leadership of the National Security Adviser, Mallam Nuhu Ribadu, Nigeria has witnessed a renewed sense of purpose in the fight against insecurity. From the rescue of abducted citizens to the disruption of terrorist networks, the increased surrender of insurgents, and improved coordination among our security agencies, there is growing evidence that determined leadership and strategic thinking can deliver results. Mallam Ribadu has brought diligence, focus, and quiet effectiveness to one of the most difficult assignments in government. At a time when many had lost hope, he has continued to inspire confidence through intelligence-driven operations and a whole-of-government approach to security. While challenges remain, it is important to acknowledge progress when it is being made. To the NSA, our military leadership, and the brave men and women in uniform, thank you for your sacrifice and steadfast commitment to protecting our nation. Nigeria is stronger because of your service, and millions of Nigerians are grateful for your efforts to restore peace and stability across the country.
- Aug 21, 20263.8x their median
Let me start with the thing nobody wants to say. Atiku Abubakar is wrong. Bringing back the fuel subsidy is not the answer. We tried it for forty years. It made a few men billionaires, it fed smugglers at our borders, and it never once put money in the pocket of the woman selling tomatoes by the roadside. Going back to it would be going back to the same thieves. Mr President, you have done well. Removing the subsidy was hard and you did it. You have also sent far more money to the states than any President before you. The Federal Government has done its part. Now the states must do theirs. And let me say this as plainly as I know how, so that no governor can pretend to misunderstand it. Subsidising transport inside a state is the job of that state government. It is not the job of the President. It has never been his job. It is not his job today. It will not be his job tomorrow. Moving people around Ilorin is not the work of Abuja, it is the work of the Kwara State Government. Moving people around Kano is the work of Kano State. Moving people around Lagos is the work of Lagos State. This is not my opinion. It is our Constitution. Transport within a state is a state matter. The Federal Government has no business running a bus from Ozumba Mbadiwe to Ikorodu, and it should not be asked to. In fact, since the constitutional amendment of 2023, our governors have more power over transport than any governors in the history of this republic. They are simply not using it. So when a governor tells you the hardship in his state is Abuja's fault, ask him one question: what have you done with your own allocation? Because that is where the money is. And that is where the responsibility is. In December 2022, one bus drop inside a Nigerian city cost ₦644. Today it is ₦1,431. Our people are now working half the month just to pay the bus. A man who cannot afford to reach his workplace does not really have a job. A child who cannot afford to reach school does not really have an education. So this is what I am asking every one of the 36 governors and the Minister of the FCT to do. One. Students ride free. Every student, to school and back home, at no cost. Not discounted. Free. Two. Nobody pays more than ₦500. From one end of a city to the farthest end of that same city, ₦500 maximum. And in our smaller cities and towns, it should be far less than that. Three. Do not buy a single bus. Governors, please. No buses. No taxis. No boats. We have seen those vehicles rusting in government yards from Sokoto to Yenagoa. Instead, register the drivers who are already on the road, fix the fare the passenger pays, and pay the driver the difference. Four. Pay only for trips you can prove. GPS on the vehicle, a tap card in the passenger's hand. If a trip did not happen, nobody gets paid. That is how you kill fraud before it is born. The drivers will not lose. The drivers will get richer. Today a driver chases passengers in traffic and prays. Under this scheme he earns a guaranteed payment from the state every month. With steady income he can service his vehicle, and in time he can buy a newer, cleaner, safer one. And our people will feel it immediately. Money that used to disappear into transport will stay in the pocket for food, for rent, for medicine, for school fees. That is a pay rise that costs nobody a job. Now, the money. FAAC allocations to the states have exploded since the subsidy was removed from ₦2.8 trillion in 2022 to ₦7.3 trillion in 2025. Nigerians have been asking a fair question ever since: where did it go? I am asking each state to spend no more than five per cent of its FAAC allocation on this. Five per cent. Ninety-five per cent remains untouched for everything else. If a governor cannot find five per cent to stop his own people from suffering, then the problem in that state was never money.
- Jul 10, 20263.0x their median
Right now, Nigeria has the top stock market of any country on Earth. The Nigerian Stock Exchange is more profitable than even the New York Stock Exchange. Please fact-check me. And according to Bloomberg, the phenomenal explosion in value on the NGX is due to the policies of His Excellency, Bola Ahmed Tinubu, GCFR, President and Commander-in-Chief of the Armed Forces of the Federal Republic of Nigeria. May God bless President Tinubu. May God bless the Federal Republic of Nigeria.
- May 18, 202631x their median
Dear Punch Newspaper @MobilePunch, This report is fallacious. I was surprised to see it on your platform. It prompted me to call the Chairman of our great party, the All Progressives Congress, Professor Nentawe Yilwatda, to find out why you would report such a state of affairs. I have neither withdrawn nor been disqualified. These are very fluid times, and it would be in the best interest of journalistic excellence to exercise caution and verification, rather than utilise speed in your reportage. May God bless the Federal Republic of Nigeria.
- Jul 26, 2026
The release of the abducted victims in Oyo State should make every Nigerian pause and reflect. They regained their freedom without the horrific abuse that so often accompanies kidnappings, and that did not happen by chance. What many may not appreciate is that the Nigerian state is increasingly learning to negotiate from a position of strength rather than weakness. In the case of Oyo, instead of allowing kidnappers to dictate the terms, our security architecture used the kidnappers tactics against them by taking their families and loved ones into confinement, therefore applying pressure where it hurts most. Kidnappers must know that whatever they do to innocent Nigerians will be meted out to their families and loved ones in return. This is precisely why I have repeatedly said that President Bola Ahmed Tinubu’s appointment of Mallam Nuhu Ribadu as National Security Adviser is one of the finest decisions of this administration. His approach is strategic, unconventional and focused on making kidnapping an increasingly costly enterprise for those who engage in it. The day every kidnapper understands that crime will bring overwhelming consequences, not only for the perpetrators themselves but for their families, is the day kidnapping will begin to lose its appeal. Deterrence, backed by intelligence and the full weight of the law, is how nations win this fight. And note, a big beautiful prison will be built for kidnappers and their families!
- Aug 4, 2026
My good friend Chief Innocent Chukwuma, you did what nobody else dared. You built a car company in Nnewi and put Made-in-Nigeria vehicles on our roads. I still drive Innoson with pride. You have already started the electric journey with the EX02 and the new Nnewi plant. My appeal, brother: make electric your main line, not your side line. Common sense says the maths is on your side. Petrol is above ₦1,300 a litre, but sunlight is free in Nigeria 365 days a year. Electric cars have fewer moving parts, so they cost far less to maintain, they save families money every month, and they save Nigeria the scarce dollars we burn importing fuel. The lithium is already in our soil in Nasarawa. Meanwhile one in every four new cars sold worldwide last year was electric, in China it is more than half, and Ethiopia has stopped importing petrol cars altogether. The world has moved. Let @innosonvehicles be the reason Nigeria catches up. #BuyNaijaToGrowTheNaira
- Jun 13, 2026
Only Nigerians can complain that foreign airlines dominate our skies, then refuse to fly the one Nigerian airline flying our flag proudly into London. Air Peace didn’t wait for permission. They entered one of the toughest routes in the world and disrupted the game. Abuja to London. Lagos to London. Nigerian crew. Nigerian ambition. Nigerian excellence. And while others drop you at the airport and wish you luck, Air Peace has a driver waiting to take you anywhere in London for FREE. Read that again. You land in London and your ride is already sorted if you’re flying business class. This is not just a flight. This is premium Naija steeze. If you’re flying to London, why not fly with the airline carrying your flag, creating Nigerian jobs, proving that we can compete with the best, and still giving you VIP treatment when you land? Big energy. Big value. Big pride. Air Peace isn’t just flying to London. Air Peace is taking Nigeria with it. Fly @flyairpeace. Let them know Nigerians back their own.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 808 interactions against 1.9M followers, an engagement rate of 0.043%. Posts are seen about 38K times each, and 2.10% of those impressions turn into an interaction. That is about 2.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.4K interactions, about 5.4x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Ben Murray-Bruce's engagement rate on X?
- Ben Murray-Bruce (@benmurraybruce) has an engagement rate of 0.043%, based on the median interactions across 4 original posts from the last 30 days against 1,883,516 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.043%, Ben Murray-Bruce sits above the 25th percentile of the 155,901 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @benmurraybruce have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @benmurraybruce post?
- Most posts go out around 00:00 UTC, and Sunday is its busiest day, at roughly 0.23 posts per day across the measured window.