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ビアードパパ beard papa 【公式】 engagement report

@beard_papa - 398K followers on X

Measured over 24 original posts from a 30-day window, last computed on October 1, 2026.

Engagement

Top quarter for its size
Per follower
0.408%
of 398K followers
Per impression
2.81%
57K views on a typical post
Reach
14.5%
of its followers see a post
Typical post
1.6K
interactions (median)
Saved
0.079%
45 bookmarks on a typical post
Posting rate
1.17/day
active 63% of days
Peak time
00:00 UTC
Thursday

A typical post picks up 1.6K interactions against 398K followers, an engagement rate of 0.408%. Measured over 24 original posts, its engagement rate beats 90% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 57K times each, and 2.81% of those impressions turn into an interaction. That is about 14.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 00:00 UTC, and Thursday is the busiest day of the week. Of the 24 posts sampled, 100% carry an image or video, 25% are part of a thread and 42% link out. The account's strongest tracked post pulled 31K interactions, about 19x its own typical post. Recurring topics include #月見シュー, #その場で当たる, #ショコララングドシャシュー.

Measured over 24 original posts from a 30-day window, last computed on October 1, 2026. Recurring tags: #月見シュー, #その場で当たる, #ショコララングドシャシュー.

Compared with accounts its own size

ビアードパパ beard papa 【公式】's engagement rate beats 90% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 77% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.408%, ビアードパパ beard papa 【公式】 sits above the 50th percentile of the 205,374 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link42% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 42% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 159 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 3, 202619x their median

    🎑#その場で当たる キャンペーン2日目🐇 新感覚お月見スイーツ #月見シュー 🌕 1個引換券が合計100名様に当たる🎁✨ ≪応募方法≫ ※9/4まで毎日参加🆗 ①ビアードパパ(@beard_papa)をフォロー ②本投稿をリポスト(引用🉑) ⇒当選者のみ、その場でDM送付📨 応募要項►https://t.co/aZLfHLQlTS https://t.co/kXIPi6wkyS

    5.7K25K40247331K viewsView on X
  • Sep 17, 202619x their median

    🌰#その場で当たる キャンペーン2日目🍂 秋はやっぱり #渋皮栗のモンブランシュー 🌰 1個引換券が合計100名様に当たる🎁✨ ≪応募方法≫ ※9/18まで毎日参加🆗 ①ビアードパパ(@beard_papa)をフォロー ②本投稿をリポスト(引用🉑) ⇒当選者のみ、その場でDM送付📨 応募要項 https://t.co/ojnVhLVKOt

    5.8K24K64284291K viewsView on X
  • Sep 4, 202619x their median

    🎑#その場で当たる キャンペーン最終日🐇 新感覚お月見スイーツ #月見シュー 🌕 1個引換券が合計100名様に当たる🎁✨ ≪応募方法≫ ※本日9/4まで!! ①ビアードパパ(@beard_papa)をフォロー ②本投稿をリポスト(引用🉑) ⇒当選者のみ、その場でDM送付📨 応募要項はリプライ欄にてご確認ください👩‍🍳

    5.7K24K24248302K viewsView on X
  • Sep 2, 202619x their median

    🎑#その場で当たる キャンペーン1日目🐇 新感覚お月見スイーツ #月見シュー 🌕 1個引換券が合計100名様に当たる🎁✨ ≪応募方法≫ ※9/3まで毎日参加🆗 ①ビアードパパ(@beard_papa)をフォロー ②本投稿をリポスト(引用🉑) ⇒当選者のみ、その場でDM送付📨 応募要項はリプライ欄にてご確認ください👩‍🍳

    6.1K24K43324411K viewsView on X
  • Sep 18, 202618x their median

    🌰#その場で当たる キャンペーン最終日🍂 秋はやっぱり #渋皮栗のモンブランシュー 🌰 1個引換券が合計100名様に当たる🎁✨ ≪応募方法≫ ※9/18まで!! ①ビアードパパ(@beard_papa)をフォロー ②本投稿をリポスト(引用🉑) ⇒当選者のみ、その場でDM送付📨 応募要項 https://t.co/DleSKorO6A https://t.co/dr2Ii0rApv

    5.3K23K53209249K viewsView on X
  • Sep 24, 202617x their median

    ◤ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ #10月1日発売 ゴディバ監修 #ショコララングドシャシュー  __________◢ 昨年好評を博したショコラ尽くしのコラボがリニューアル…!! フォロー&リポストでeGift(1,000円分)を5名様にプレゼント🎁✨ ≪応募方法≫ ※9/30迄 ①@beard_papaをフォロー ②本投稿をリポスト(引用🉑) リニューアルした #ショコララングドシャシュー への期待を「🍫」でコメントすると当選率UP✨ キャンペーン規約・商品詳細についてはリプライ欄からご確認ください👨‍🍳 #GODIVA @Godiva_JPN

    6.5K18K2.7K869288K viewsView on X
  • Jun 25, 202618x their median

    \#7月1日発売/ 漆黒の衝撃 #ゴジラシュー、 ビアードパパに現る!! 発売を記念して、フォロー&リポストでeGift(1,000円分)とゴジラフィギュアがセットで5名様に当たる🎁✨ ≪応募方法≫ ※7/23迄 ①@beard_papaをフォロー ②本投稿をリポスト(引用🉑) コメントをいただいた方は当選確率UP✨ 応募規約 https://t.co/5vX5mA25BU

    6.1K18K2.2K853436K viewsView on X
  • Aug 8, 202616x their median

    🍮#8月9日発売🍮 カリカリ&ぷるぷる食感が人気の #プリンシュー が復活🍮✨ フォロー&リポストでビアードパパのeGiftが5名様に当たる🎁 ≪応募方法≫ ※8/17迄 ①@beard_papaをフォロー ②本投稿をリポスト(引用🉑) 期待値をコメントすると当選確率UP🍮✨ 応募規約 https://t.co/yKUQ7Bnr3u https://t.co/ZHplnDWtgi

    5.7K18K1.5K696367K viewsView on X
  • Jul 24, 202615x their median

    \#8月1日発売/ さわやかクリームチーズ×苺の果実感🍓 #ストロベリーチーズケーキ 🍰 ビアードパパで人気フレーバーの復活を記念して、フォロー&リポストでeGift(1,000円分)が5名様に当たる🎁✨ ≪応募方法≫ ※7/31迄 ①@beard_papaをフォロー ②本投稿をリポスト(引用🉑) 食べたい!気持ちを🍓でリプライしてね🎶 応募要項はリプライ欄からご確認くださいませ👇

    5.0K17K1.6K645257K viewsView on X
  • Jul 13, 202614x their median

    🐄#その場で当たる キャンペーン1日目🐄 #バニラヨーグルトクリームシュー 1個引換券が合計100名様に当たる🎁✨ ≪応募方法≫ ※7/15まで毎日参加🆗 ①ビアードパパ(@beard_papa)をフォロー ②本投稿をリポスト(引用🉑) ⇒当選者のみ、その場でDM送付📨 応募要項はリプライ欄にてご確認ください。

    4.2K19K43189314K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#月見シュー#その場で当たる#ショコララングドシャシュー#渋皮栗のモンブランシュー#焼きチーズケーキシュー

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.6K interactions against 398K followers, an engagement rate of 0.408%. Measured over 24 original posts, its engagement rate beats 90% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 57K times each, and 2.81% of those impressions turn into an interaction. That is about 14.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 00:00 UTC, and Thursday is the busiest day of the week. Of the 24 posts sampled, 100% carry an image or video, 25% are part of a thread and 42% link out. The account's strongest tracked post pulled 31K interactions, about 19x its own typical post. Recurring topics include #月見シュー, #その場で当たる, #ショコララングドシャシュー.

What is ビアードパパ beard papa 【公式】's engagement rate on X?
ビアードパパ beard papa 【公式】 (@beard_papa) has an engagement rate of 0.408%, based on the median interactions across 24 original posts from the last 30 days against 397,807 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.408%, ビアードパパ beard papa 【公式】 sits above the 50th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @beard_papa have real engagement?
Its engagement rate beats 90% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @beard_papa post?
Most posts go out around 00:00 UTC, and Thursday is its busiest day, at roughly 1.17 posts per day across the measured window.

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