Brian Chesky engagement report
@bchesky - 1.6M followers on X
Measured over 1 original post from a 30-day window, last computed on August 22, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 4.2K interactions against 1.6M followers, an engagement rate of 0.275%. Posts are seen about 867K times each, and 0.49% of those impressions turn into an interaction. That is about 54.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 22K interactions, about 5.1x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 22, 2026.
Where this sits in the catalog
At 0.275%, Brian Chesky sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Nov 4, 20245.1x their median
Airbnb just reached 2 billion guests. It took 14 years to get to our first billion and only 3 more years to reach the second. Thank you to everyone for giving us a chance.
- May 13, 20254.8x their median
Now you can Airbnb more than an Airbnb https://t.co/UBz4unyrzU
- May 13, 20253.9x their median
Tomorrow we're unveiling Airbnb's next chapter
- Feb 14, 20263.8x their median
Prediction: In the AI age, taste will become even more important. When anyone can make anything, the big differentiator is what you choose to make. https://t.co/3GQUlfH58t
- May 15, 20253.3x their median
Flat design is over. The future is colorful and dimensional.
- Sep 14, 20242.0x their median
NYC banned Airbnb and is using ~20% of all hotels as shelters for illegal immigrants. (Paid for by taxpayers) https://t.co/sJqt1vWytl
- Sep 23, 20241.7x their median
Of the Silicon Valley founders I know who went on some of the psychedelic self-discovery trips, almost 100% quit their jobs as CEO within a year. Could be random anecdotes, but be careful with that stuff.
- Dec 27, 20251.7x their median
A Call for New Aesthetics: https://t.co/1DEfcyqyEF.
- Oct 3, 20241.7x their median
McDonalds should host events every year like Apple where they drop all their new burger innovations.
- Nov 28, 20241.7x their median
Snowflake CEO Frank Slootman telling the hard truths. https://t.co/XX2voQUhVL
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 4.2K interactions against 1.6M followers, an engagement rate of 0.275%. Posts are seen about 867K times each, and 0.49% of those impressions turn into an interaction. That is about 54.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 22K interactions, about 5.1x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Brian Chesky's engagement rate on X?
- Brian Chesky (@bchesky) has an engagement rate of 0.275%, based on the median interactions across 1 original posts from the last 30 days against 1,599,563 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.275%, Brian Chesky sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bchesky have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @bchesky post?
- Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 0.1 posts per day across the measured window.