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bbcrussian engagement report

@bbcrussian - 1.1M followers on X

Measured over 377 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.002%
of 1.1M followers
Per impression
0.458%
5.0K views on a typical post
Reach
0.44%
of its followers see a post
Typical post
23
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
12.57/day
active 97% of days
Peak time
12:00 UTC
Monday

A typical post picks up 23 interactions against 1.1M followers, an engagement rate of 0.002%. Posts are seen about 5.0K times each, and 0.458% of those impressions turn into an interaction. That is about 0.436% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 377 posts sampled, 5% carry an image or video and 95% link out. The account's strongest tracked post pulled 1.8K interactions, about 78x its own typical post.

Measured over 377 original posts from a 30-day window, last computed on October 25, 2026.

Where this sits in the catalog

At 0.002%, bbcrussian sits below the 10th percentile of the 204,424 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,424 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,888 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video5% of posts+111%+108% to +115%34K
Outbound link95% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 5% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 120 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 7, 202678x their median

    Полная версия ранее неопубликованного на русском языке интервью с Анной Политковской на нашем YouTube-канале: https://t.co/rDQLLHtBAr https://t.co/cM101CqqqM

    1.4K345591742K viewsView on X
  • Sep 21, 202623x their median

    Телеканалы президентского пула объявили бойкот Трампу после отлучения коллег от работы в Белом доме https://t.co/YQAyQZa81Y

    4663826413K viewsView on X
  • Sep 24, 202621x their median

    Умерла актриса Марина Влади https://t.co/9PjI3diYOB

    35983311229K viewsView on X
  • Sep 16, 202616x their median

    Российские спецслужбы готовили убийства российских оппозиционеров и диверсии, заявляет Минюст США. Что известно https://t.co/c1fwX6AEgz

    2637033919K viewsView on X
  • Aug 24, 202616x their median

    Энди Бернем приехал в Киев. Он передаст Зеленскому чертежи дальнобойных ракет https://t.co/lKDfBHdwHd

    3002343414K viewsView on X
  • Oct 15, 202615x their median

    «Все. Хватит». Зеленский объявил о конце «энергетического перемирия», Украина возобновила удары по российским НПЗ https://t.co/rmMQ3rTCp5

    2512458311K viewsView on X
  • Sep 26, 202613x their median

    Правительство Италии решило запретить мусульманские бурки в школах, а также ограничить число иностранцев в классах https://t.co/9MonoVV0ia

    28016518.0K viewsView on X
  • Oct 12, 202612x their median

    Британский премьер Бернем заявил, что Россия вмешивалась в референдум по брекситу 10 лет назад https://t.co/NaLKo3oNkt

    177305649.9K viewsView on X
  • Sep 4, 202611x their median

    Генассамблея ООН проголосовала за переход на новую карту мира, которая отражает реальные размеры Африки https://t.co/SAUjXYNrnb

    1821739879K viewsView on X
  • Sep 14, 202610x their median

    Умар Кремлев помог оплатить свадьбу Трампа-младшего. Сын Трампа этого не отрицает, но говорит, что это не более, чем подарок https://t.co/FJBAulVWtD

    1783123213K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 23 interactions against 1.1M followers, an engagement rate of 0.002%. Posts are seen about 5.0K times each, and 0.458% of those impressions turn into an interaction. That is about 0.436% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 377 posts sampled, 5% carry an image or video and 95% link out. The account's strongest tracked post pulled 1.8K interactions, about 78x its own typical post.

What is bbcrussian's engagement rate on X?
bbcrussian (@bbcrussian) has an engagement rate of 0.002%, based on the median interactions across 377 original posts from the last 30 days against 1,149,631 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, bbcrussian sits below the 10th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @bbcrussian have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @bbcrussian post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 12.57 posts per day across the measured window.

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