Nick Robinson engagement report
@bbcnickrobinson - 988K followers on X
Measured over 4 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 532 interactions against 988K followers, an engagement rate of 0.054%. Posts are seen about 393K times each, and 0.135% of those impressions turn into an interaction. That is about 39.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 19K interactions, about 36x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on August 26, 2026.
Where this sits in the catalog
At 0.054%, Nick Robinson sits above the 25th percentile of the 37,856 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Jul 7, 202636x their median
I will make a statement on my future in public life at 2pm.
- Jun 22, 20266.3x their median
In an all my years covering politics I have never met anyone so lacking in interest in the skills a leader needs - the ability to tell a story; to listen to colleagues; to woo, persuade & chivvy. Keir Starmer isn’t just uninterested in these requirements of the job. He is dismissive & contemptuous of them. @AndrewMarr9 sums this up in the @NewStatesman rather more memorably than I could …
- Jul 11, 20266.2x their median
Dermot Murnaghan, a presenter on TV news shows for decades, dies aged 68 https://t.co/8QKL9sfIpO
- Aug 6, 20262.7x their median
"Do you think the monarch of this country is a white Briton?" @bbcnickrobinson asks Restore Britain's Rupert Lowe about a report he quotes, that defines a Briton as someone with two white British-born parents. https://t.co/tMPvhrgsMH
- Jul 8, 20262.6x their median
All the biggest interviews on @BBCr4today … https://t.co/FnZKvK8wvC
- Jul 20, 20262.1x their median
Ed brought a ferocious intellect, boundless curiosity and a good deal of charm to all he did. He dealt with his cancer with resolution but without self pity. He’ll be badly missed https://t.co/V3ax930GA8
- Jul 20, 20261.7x their median
John Healey - the first senior figure to walk through the doors of Burnham’s Number 10 - recently met with Andy Burnham to discuss using defence bonds to pay for increased defence spending which he argued could be used to re-industrialise Britain. He’s an ex Treasury minister under Gordon Brown. Join the dots & he could be Chancellor. Pure guesswork which could be proved wrong very quickly but very interesting that he’s first through that door
- Jul 7, 20261.6x their median
“Am I angry? I’ve never been angrier in my life” @Nigel_Farage presents himself & his party as the victim of an establishment plot claiming that it is “like living in a Communist country”. “Enough is enough” he says declaring that he will resign as an MP and trigger a by-election
- Jul 17, 20261.5x their median
"Why are they not allowed to [call Nigel Farage racist] but you are allowed to call someone a traitor?" @bbcnickrobinson presses Reform UK MP Robert Jenrick on his use of the word traitor for the attorney general, and his claim that calling Nigel Farage racist is harmful. https://t.co/eZu7wjTKto
- Aug 6, 2026
"What is the evidence that, in your words, we are 'hurtling towards' being an Islamic country?" @bbcnickrobinson presses Restore Britain leader Rupert Lowe on a recent claim he made in a social media post. https://t.co/agIfYqeNC4
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 532 interactions against 988K followers, an engagement rate of 0.054%. Posts are seen about 393K times each, and 0.135% of those impressions turn into an interaction. That is about 39.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 19K interactions, about 36x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Nick Robinson's engagement rate on X?
- Nick Robinson (@bbcnickrobinson) has an engagement rate of 0.054%, based on the median interactions across 4 original posts from the last 30 days against 988,093 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.054%, Nick Robinson sits above the 25th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bbcnickrobinson have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @bbcnickrobinson post?
- Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 0.27 posts per day across the measured window.