BBC News Hausa engagement report
@bbchausa - 2.6M followers on X
Measured over 421 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 129 interactions against 2.6M followers, an engagement rate of 0.005%. Posts are seen about 12K times each, and 1.04% of those impressions turn into an interaction. That is about 0.487% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 421 posts sampled, 100% carry an image or video and 72% link out. The account's strongest tracked post pulled 4.6K interactions, about 36x its own typical post.
Measured over 421 original posts from a 30-day window, last computed on October 8, 2026.
Where this sits in the catalog
At 0.005%, BBC News Hausa sits above the 10th percentile of the 156,027 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 72% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 72% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 222 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 25, 202636x their median
Gwanar Gasar Musabaƙar Al-Ƙurʼani ta Duniya, Maryam Ibrahim Danʼazumi ta bayyana adduʼar iyaye a matsayin sirrin nasarar da ta yi. https://t.co/sTkAgJixAc
- Aug 28, 202621x their median
Ɗan takarar shugaban ƙasa na jam’iyyar ADC ya shaida wa BBC dalilan da suka sa ya jaddada niyyarsa ta mayar da tallafin man fetur a Najeriya idan ya ci zaɓen 2027. Ya kuma bayyana manyan abubuwan da yake sa ran yi domin inganta rayuwar ʼyan Najeriya da kawar da matsalar tsaro. https://t.co/cQaGOeckaj
- Aug 28, 202617x their median
Atiku Abubakar ya shaida wa BBC dalilan da suka sa ya jaddada niyyarsa ta mayar da tallafin man fetur a Najeriya idan ya ci zaɓen shugaban ƙasar Najeriya a 2027. Ya kuma bayyana manyan abubuwan da yake sa ran yi domin inganta rayuwar ʼyan Najeriya da kawar da matsalar tsaro. 📷 - Abba Auwalu Furodusa - Aminu Kutama
- Sep 22, 202614x their median
Ladanin Masallacin Harami Sheikh Ibrahim bin Adel Hamza Al-Madani ya fara kiran sallah ne a unguwarsu tun yana shekara 15 sannan ya girma ya samu wannan damar kafin rasuwarsa a safiyar Litinin. An yi janaʼizarsa a Masallacin Harami bayan sallar Laʼasar ranar Litinin. https://t.co/gjSIrBC4EE
- Sep 17, 202614x their median
Shugaban kamfanin Dangote, Alhaji Aliko Dangote ya bayyana wa BBC manyan dalilan da suka sa yake son ʼyan Najeriya su sayi hannun jari a matatar mansa. A cewarsa, matatar na ƙara faɗaɗa ayyukansa kuma zai samu riba fiye da yadda ake tunani. https://t.co/A4tv4R9OTG
- Sep 29, 20269.6x their median
A jawabinsa na karɓar nasarar, Pantami ya yi alƙawarin kawo ƙarshen rashin shugabanci na-gari, da ya ce jihar ta shafe shekaru tana fama da shi Ƙarin bayani: https://t.co/k4NRAPAGnO https://t.co/tGKg4r8Sgo
- Aug 20, 20269.2x their median
Sheikh Bashir farfesa ne a Jami'ar Bayero da ke Kano kuma shi ne shugaban Majalisar Ƙoli ta Harkokin Shari'a a Najeriya (SCSN). Karin bayani - https://t.co/HPwZxzguqO https://t.co/nXFwASaRp9
- Sep 7, 20268.7x their median
Zainab Abdullahi wadda aka fi sani da Zee Diamond ta rasu ne a jihar Kaduna bayan fama da rashin lafiya. Jarumar ta yi fice ne a shirin dogon zango na Labarina inda ta fito a matsayin Talatuwa. https://t.co/GlOrLTuTbx
- Aug 20, 20268.3x their median
Ɗan takarar shugabancin Najeriya na babbar jam'iyyar hamayya ta ADC a zaɓen ƙasar mai zuwa, Atiku Abubakar ya yi alƙawarin cewa zai mayar da tallafin man fetur a ƙasar idan ya hau kan mulki a shekarar ta 2027. Karin Bayani - https://t.co/SY5fKLRoJ6 https://t.co/PKNzGAEEI2
- Sep 1, 20268.2x their median
Cikin wata sanarwa da ta fitar mai ɗauke da sa hannun sakatarenta na ƙasa Nafi'u Baba Ahmed, SCSN ta ce a tsarin dokokin Najeriya babu wanda ake ayyanawa a matsayin mai laifi har sai an same shi da aikata laifin. Ƙarin bayani - https://t.co/XFW9r4bmf6 https://t.co/9qobZ4e3QI
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 129 interactions against 2.6M followers, an engagement rate of 0.005%. Posts are seen about 12K times each, and 1.04% of those impressions turn into an interaction. That is about 0.487% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 421 posts sampled, 100% carry an image or video and 72% link out. The account's strongest tracked post pulled 4.6K interactions, about 36x its own typical post.
- What is BBC News Hausa's engagement rate on X?
- BBC News Hausa (@bbchausa) has an engagement rate of 0.005%, based on the median interactions across 421 original posts from the last 30 days against 2,556,532 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, BBC News Hausa sits above the 10th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bbchausa have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @bbchausa post?
- Most posts go out around 04:00 UTC, and Wednesday is its busiest day, at roughly 14.17 posts per day across the measured window.