Bruno Barbieri engagement report
@barbierichef - 300K followers on X
Measured over 12 original posts from a 30-day window, last computed on October 18, 2026.
Engagement
A typical post picks up 25 interactions against 300K followers, an engagement rate of 0.008%. Measured over 12 original posts, its engagement rate beats 22% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.8K times each, and 0.524% of those impressions turn into an interaction. That is about 1.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Sunday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.1K interactions, about 83x its own typical post. Recurring topics include #4hotel, #fyp, #leonexiv.
Measured over 12 original posts from a 30-day window, last computed on October 18, 2026. Recurring tags: #4hotel, #fyp, #leonexiv.
Compared with accounts its own size
Bruno Barbieri's engagement rate beats 22% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, Bruno Barbieri sits above the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 121 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 12, 202683x their median
Ragaz, ci siamo…Barbieri sempre in prima linea per il nostro #Sinner 🫵🏻🎾🥕 Dai @janniksin !!! https://t.co/WjdvdoNfoe
- Mar 8, 202633x their median
Auguri ragazze! Senza di voi non sarebbe la stessa storia. Quelle che mi seguono, che commentano, che mi fermano per strada, che cucinano, che sognano, che tengono tutto in piedi ogni giorno. Questo augurio è per voi, vi voglio bene! Buon #8Marzo ! https://t.co/BYXSNkqKkn
- Mar 12, 20269.5x their median
La vita è un costante cambiamento: ci si trasforma, ci si evolve, a volte si percorre con qualcuno un tratto di strada per poi prendere direzioni diverse. È quello che è capitato con Show Reel Factory: la nostra collaborazione si è conclusa, ho scelto di prendere un'altra strada e sono già pronto per partire con nuovi progetti (lo sapete, qua non ci si ferma mai!). Il resto del Team Barbieri non cambia, resta quello di sempre, sul pezzo e al lavoro per un sacco di cose belle! E da oggi, se volete mettervi in contatto con me per collaborazioni o progetti, questo è l'unico canale giusto: [email protected]
- Sep 14, 20269.2x their median
Tu che ti travesti da chef e giudichi tutti dispensando falsità, che mi definisci un ‘fallito’ che non sa cucinare e ha fatto fallire i ristoranti che ha diretto, senza neppure conoscermi… Perché usi i social per aggredire gli altri per un like o un cuoricino? Dietro tanta aggressività e cattiveria si nascondono fragilità profonde e insoddisfazioni. La migliore terapia per guarire da questo intimo disagio è molto semplice: basta non parlare degli altri. Il mio nuovo libro CONTROLUCE, edito da Cairo Libri, da domani in libreria 🏹 #controluce
- Apr 5, 20266.5x their median
Ragaz, tantissimi auguri di Buona #Pasqua ! 🐣 Vi voglio super bene!❤️ https://t.co/Mnvw8I1rJ3
- Sep 13, 20266.2x their median
Ci vediamo questa sera per vedere tutti insieme #4hotel 🫵🏻 @SkyItalia @NOWTV_It @BanijayItalia 📸 Shiro Dri https://t.co/qTGyUb7oCU
- Sep 5, 20265.4x their median
Per anni mi avete conosciuto attraverso la cucina, la televisione, i ristoranti, i viaggi. Avete visto le stelle, i successi, i riflettori. Ma dietro tutto questo c’è una storia che non avevo mai raccontato fino in fondo. Ci sono state paure, errori, cadute, persone che mi hanno ferito, momenti in cui ho dovuto ricominciare da capo. E ci sono state scelte, incontri, passioni e una fame di futuro che non mi ha mai fatto sentire arrivato. Ho deciso di mettere tutto questo su carta perché credo che, a volte, per capire davvero una persona sia necessario cambiare prospettiva. È nato così #Controluce edito da Cairo Libri. Il mio libro più personale. Quello in cui, per la prima volta, ho scelto di spegnere i riflettori e raccontarvi l’uomo oltre il personaggio. Controluce è la mia storia. Con le luci, ma soprattutto con le ombre. Dal 15 settembre in libreria. In pre order qui https://t.co/zLBAuHeUO6
- Sep 6, 20265.1x their median
Appassionati di hotellerie! Finalmente possiamo tornare a fare quello che ci riesce meglio 🫵🏻 #4hotel @SkyItalia @NOWTV_It @BanijayItalia 📸 Shiro Dri https://t.co/4ccxczOZ1j
- Mar 24, 20264.9x their median
In questo episodio di Bruno in the USA ho incontrato Giancarlo, per tutti “Wendy”. Un emiliano come me, che ha deciso di portare la sua terra negli Stati Uniti senza compromessi. Quando è arrivato qui ha trovato una cucina italiana fatta di stereotipi. E ha scelto di fare una cosa più difficile: restare fedele alle sue radici. Da Via Emilia 9 solo tortellini fatti a mano (ma scoprite da chi!), serviti in brodo. Gnocco fritto, salumi veri. Una cucina che non si adatta, ma che racconta. E da emiliano, questo è uno di quegli episodi che mi sta particolarmente a cuore. Perché quando trovi qualcuno che difende davvero la nostra cucina… lo riconosci subito. 🎬 Nuovo episodio di Bruno in the USA sul mio canale YouTube 👉 https://t.co/pLP1XYC5q0 #BrunoInTheUSA
- Mar 17, 20264.4x their median
Quattro valigie, due figli, un cane. E una scelta che cambia la vita. Nel 2019 questa famiglia lascia l’Italia e si trasferisce in Florida. L’idea iniziale era aprire una produzione casearia, ma la strada li porta a gestire un ristorante e a portare qui una cucina quasi tutta romana. Amatriciana, cacio e pepe, guanciale vero e mozzarella fatta ogni giorno. E anche qualche momento curioso, come spiegare ai clienti perché il pollo nella cacio e pepe non esiste. Poi, dopo appena quattro mesi dall’apertura, arriva il Covid. Due mesi di chiusura e la ripartenza grazie anche al sostegno dei clienti americani. Una storia di famiglia, coraggio e cucina italiana dall’altra parte dell’oceano. 🎬 Nuova puntata di Bruno in the USA sul mio canale YouTube: https://t.co/oCHyIteW0k #BrunoInTheUSA
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 25 interactions against 300K followers, an engagement rate of 0.008%. Measured over 12 original posts, its engagement rate beats 22% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.8K times each, and 0.524% of those impressions turn into an interaction. That is about 1.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Sunday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.1K interactions, about 83x its own typical post. Recurring topics include #4hotel, #fyp, #leonexiv.
- What is Bruno Barbieri's engagement rate on X?
- Bruno Barbieri (@barbierichef) has an engagement rate of 0.008%, based on the median interactions across 12 original posts from the last 30 days against 300,039 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, Bruno Barbieri sits above the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @barbierichef have real engagement?
- Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @barbierichef post?
- Most posts go out around 19:00 UTC, and Sunday is its busiest day, at roughly 0.67 posts per day across the measured window.