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BANGTAN LAB ๐ŸŠ engagement report

@bangtan_lab - 953K followers on X

Measured over 35 original posts from a 30-day window, last computed on August 20, 2026.

Engagement

Top 10% for its size
Per follower
1.15%
of 953K followers
Per impression
7.91%
138K views on a typical post
Reach
14.5%
of its followers see a post
Typical post
11K
interactions (median)
Saved
0.49%
677 bookmarks on a typical post
Posting rate
2.77/day
active 50% of days
Peak time
03:00 UTC
Tuesday

A typical post picks up 11K interactions against 953K followers, an engagement rate of 1.15%. Measured over 35 original posts, its engagement rate beats 97% of 983 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 138K times each, and 7.91% of those impressions turn into an interaction. That is about 14.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video and 9% are part of a thread. The account's strongest tracked post pulled 84K interactions, about 7.7x its own typical post. Recurring topics include #bts, #๋ฐฉํƒ„์†Œ๋…„๋‹จ, #bts_worldtour_arirang.

Measured over 35 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #bts, #๋ฐฉํƒ„์†Œ๋…„๋‹จ, #bts_worldtour_arirang.

Compared with accounts its own size

BANGTAN LAB ๐ŸŠ's engagement rate beats 97% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 97% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 1.15%, BANGTAN LAB ๐ŸŠ sits above the 75th percentile of the 9,668 accounts in this comparison. That places it in the top 25% band, which runs 0.318% to 2.67%.

p100.001%
p250.006%
p50 (median)0.046%
p750.318%
p902.67%
p99366.2%
Engagement rate as a share of followers, across the 9,668 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 457,772 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.318%
90th percentile2.67%
99th percentile366.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 97%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%14K
01:00 UTC+3%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-4%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%16K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%28K
15:00 UTC-1%30K
16:00 UTC-1%29K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%23K
20:00 UTC0%21K
21:00 UTC+1%19K
22:00 UTC+1%16K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 97%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+9%56K
Monday+8%72K
Tuesday+1%93K
Wednesday-4%77K
Thursday-3%70K
Friday-6%71K
Saturday+2%62K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+79%+73% to +84%5.7K
Outbound link3% of posts-49%-50% to -47%6.0K
Typical length--5%-7% to -4%7.8K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 268 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 17, 20267.7x their median

    ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ใ…‹ https://t.co/3Gf6rfxYaz

    64K18K01.4K718K viewsView on X
  • Aug 6, 20266.0x their median

    ๐Ÿฑ: *lagi nge-rap dengan cool dan tampan* ๐Ÿฏ: "YOONGIIIIIIII!" ๐Ÿฑ: *langsung ketawa* "apa?? kenapa sih?? kenapa kamu manggil namaku?!" UDAH SI TAEHYUNGNYA RESE BANGET EH YOONGINYA JUGA GAMPANG KEDISTRACT๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ https://t.co/dTwcD7FmQ4

    56K9.5K60236479K viewsView on X
  • Aug 7, 20263.8x their median

    08.10.26 #champion #ใƒใƒฃใƒณใƒ”ใ‚ชใƒณ https://t.co/H3GVaAAZhQ

    29K12K396300479K viewsView on X
  • Aug 13, 20263.4x their median

    #ELLEstar #์ง„ #JIN BTS ์ง„์˜ ๋ณธ์—… ๋ชจ๋ฉ˜ํŠธ๋Š” ์–ธ์ œ๋‚˜ ์™„๋ฒฝํ•ฉ๋‹ˆ๋‹ค. ํŒŒ๋ฆฌ์—์„œ ์—˜๋ฅด์™€ ํ•จ๊ป˜ํ•œ ์ดฌ์˜ ๋น„ํ•˜์ธ๋“œ๋ฅผ ์ง์ ‘ ๊ณต๊ฐœํ–ˆ๋Š”๋ฐ์š”. ์นด๋ฉ”๋ผ๋ฅผ ํ–ฅํ•ด ํˆญ ๋˜์ง€๋Š” ๋ˆˆ๋น›๋ถ€ํ„ฐ ๋„“์€ ์–ด๊นจ์˜ ๋’ท๋ชจ์Šต๊นŒ์ง€. ํŒŒ๋ฆฌ์˜ ๋ถ„์œ„๊ธฐ๋ฅผ ์••๋„ํ•œ ์ง„์˜ ์•„์šฐ๋ผ์— ๋˜ ๋ฐ˜ํ•  ์ˆ˜๋ฐ–์—์š”.๐Ÿ’œ https://t.co/lu1nGAd66q

    25K12K19465198K viewsView on X
  • Aug 16, 20263.2x their median

    ๐Ÿน I went to an amusement park yesterday and had a very great time. I met many ARMY there, they respected my privacy. They just said โ€œHiโ€ and let me enjoy my time. ARMY was very considerate, so I was very touched. I love seeing you guys in front me, but please donโ€™t try to find us. If we happen to meet, I will say โ€œHi.โ€ Okay, thanks for understanding. I had a great time today. Thank you, ARMY. I love you!

    28K6.6K57296360K viewsView on X
  • Aug 12, 20263.1x their median

    SEOKJIN WITH A โ€œI LOVE โค๏ธ BTSโ€ SIGN ๐Ÿฅน https://t.co/InYKXFIO5S

    25K9.4K52208177K viewsView on X
  • Aug 6, 20262.8x their median

    BTSใฎใƒกใƒณใƒใƒผใฎJUNG KOOKใŒ็™ปๅ ดใ™ใ‚‹ใ€ ใ‚ทใƒฃใƒใƒซใฎใƒ•ใƒฌใ‚ฐใƒฉใƒณใ‚นใ€Œ1957ใ€ใจใฎ็‰นๅˆฅใชๅ‡บไผšใ„ใ‚’ๆใ„ใŸๅ‹•็”ปใŒๅ…ฌ้–‹ใ•ใ‚ŒใŸใ€‚ #JUNGKOOK #ChanelFragrance #ChanelGrandParfumeur https://t.co/JqNEMAA0zU

    20K10K527157362K viewsView on X
  • Aug 11, 20262.7x their median

    Q: What is your biggest fear? ๐Ÿจ: "My biggest fear is, of course, like losing these guys. I mean, they bother me really much, but I love them, and they're my endorphins" ๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ https://t.co/SX8W9gx4Ly

    24K5.3K869225K viewsView on X
  • Aug 7, 20262.2x their median

    These BTS backstage photo was Taehyungโ€™s idea ๐Ÿฏ: โ€œToday's Bangtan?" You think it's pretty? ๐Ÿฏ: The truth is...It feels a little awkward because it sounds like I'm complimenting myself. But we have some photographers at our company who are really, really good. ๐Ÿฏ: They took such beautiful photos at Hobi hyung's concert, and I post them from time to time too. They're the people who always take such beautiful pictures of all the members. I wanted to work with them because, I just thought having us stand in a straight line for "Today's Bangtan" every time was so boring.โ€จ๐Ÿฏ: Seriously, it was just too boring. ๐Ÿฏ: So I thought, "This is way too plain. It's dull." I suggested that every day we'd come up with a different camera composition. Even if the members say they're busy or can't be bothered, there are people there who'll take the photos anyway, so let's stop lining up in a row. ๐Ÿฏ: Instead, let's make them more fun.โ€จ๐Ÿฏ: We put our heads together and brainstormed, and I shared a few ideas. ๐Ÿฏ: For example, one of the simplest ideas was you know manga covers? Apparently recreating modern manga cover poses has become a bit of a meme these days.โ€จ๐Ÿฏ: So I thought, "Why don't we try something like that?" That's basically how it all started. ๐Ÿฏ: So I pitched those ideas. ๐Ÿฏ: From now on, I think "Today's Bangtan" will be a little different. ๐Ÿฏ: Instead of feeling so formal, polished, or just being a straightforward "Here's Today's Bangtan," we'll come up with fun concepts and shoot something different each day

    19K4.6K111362467K viewsView on X
  • Aug 11, 20261.8x their median

    ๋™์›์ฐธ์น˜ ใ…ฃ BTS ์ง„, ์‹ฌ์ƒ์น˜ ์•Š์€ ์ดฌ์˜ ํ˜„์žฅ ํฌ์ฐฉ ๐Ÿ“ธ ๋„๋Œ€์ฒด ๋ฌด์Šจ ๊ด‘๊ณ ๋ฅผ ์ฐ์€ ๊ฑธ๊นŒ์š”? ์—ฌ๋Ÿฌ๋ถ„์˜ ์˜ˆ์ƒ์€?๋Œ“๊ธ€๋กœ ๋งž์ถฐ๋ณด์„ธ์š” - ๋ณธํŽธ์€ [8/13์ผ 00์‹œ] ๊ณต๊ฐœ๋ฉ๋‹ˆ๋‹ค ๐ŸŽฌ #๋™์›์ฐธ์น˜ #BTS์ง„ #์ปค๋ฐ์ˆœ Dongwon Tuna | BTS Jin โ€” Caught on an intriguing shoot ๐Ÿ“ธ Just what kind of ad is he filming? What's your guess? Drop it in the comments ๐Ÿ‘‡ โ€” Full video drops [Aug 13, 12 AM KST] ๐ŸŽฌ #DongwonTuna #BTSJin #Jin #ComingSoon

    13K6.3K317245301K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bts#๋ฐฉํƒ„์†Œ๋…„๋‹จ#bts_worldtour_arirang#์˜ค๋Š˜์˜๋ฐฉํƒ„#bts_worldtour_arirang_na

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 11K interactions against 953K followers, an engagement rate of 1.15%. Measured over 35 original posts, its engagement rate beats 97% of 983 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 138K times each, and 7.91% of those impressions turn into an interaction. That is about 14.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video and 9% are part of a thread. The account's strongest tracked post pulled 84K interactions, about 7.7x its own typical post. Recurring topics include #bts, #๋ฐฉํƒ„์†Œ๋…„๋‹จ, #bts_worldtour_arirang.

What is BANGTAN LAB ๐ŸŠ's engagement rate on X?
BANGTAN LAB ๐ŸŠ (@bangtan_lab) has an engagement rate of 1.15%, based on the median interactions across 35 original posts from the last 30 days against 952,500 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 1.15%, BANGTAN LAB ๐ŸŠ sits above the 75th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @bangtan_lab have real engagement?
Its engagement rate beats 97% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @bangtan_lab post?
Most posts go out around 03:00 UTC, and Tuesday is its busiest day, at roughly 2.77 posts per day across the measured window.

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