BANGTAN LAB ๐ engagement report
@bangtan_lab - 954K followers on X
Measured over 20 original posts from a 30-day window, last computed on September 17, 2026.
Engagement
A typical post picks up 1.3K interactions against 954K followers, an engagement rate of 0.14%. Measured over 20 original posts, its engagement rate beats 78% of 15,519 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 35K times each, and 3.83% of those impressions turn into an interaction. That is about 3.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Saturday is the busiest day of the week. Of the 20 posts sampled, 75% carry an image or video, 10% are part of a thread and 35% link out. The account's strongest tracked post pulled 84K interactions, about 63x its own typical post. Recurring topics include #bts, #๋ฐฉํ์๋ ๋จ, #bts_worldtour_arirang.
Measured over 20 original posts from a 30-day window, last computed on September 17, 2026. Recurring tags: #bts, #๋ฐฉํ์๋ ๋จ, #bts_worldtour_arirang.
Compared with accounts its own size
BANGTAN LAB ๐'s engagement rate beats 78% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 86% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.14%, BANGTAN LAB ๐ sits above the 50th percentile of the 156,027 accounts in this comparison. That places it in the above the median band, which runs 0.127% to 0.604%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 75% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 35% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 35% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 92 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 17, 202663x their median
ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ https://t.co/3Gf6rfxYaz
- Sep 7, 202660x their median
OMG BANGTAN CELEBRATED #RMโs BIRTHDAY ๐๐ https://t.co/CWgNV3MtXn
- Aug 6, 202650x their median
๐ฑ: *lagi nge-rap dengan cool dan tampan* ๐ฏ: "YOONGIIIIIIII!" ๐ฑ: *langsung ketawa* "apa?? kenapa sih?? kenapa kamu manggil namaku?!" UDAH SI TAEHYUNGNYA RESE BANGET EH YOONGINYA JUGA GAMPANG KEDISTRACT๐ญ๐ญ๐ญ https://t.co/dTwcD7FmQ4
- Aug 7, 202631x their median
08.10.26 #champion #ใใฃใณใใชใณ https://t.co/H3GVaAAZhQ
- Aug 13, 202628x their median
#ELLEstar #์ง #JIN BTS ์ง์ ๋ณธ์ ๋ชจ๋ฉํธ๋ ์ธ์ ๋ ์๋ฒฝํฉ๋๋ค. ํ๋ฆฌ์์ ์๋ฅด์ ํจ๊ปํ ์ดฌ์ ๋นํ์ธ๋๋ฅผ ์ง์ ๊ณต๊ฐํ๋๋ฐ์. ์นด๋ฉ๋ผ๋ฅผ ํฅํด ํญ ๋์ง๋ ๋๋น๋ถํฐ ๋์ ์ด๊นจ์ ๋ท๋ชจ์ต๊น์ง. ํ๋ฆฌ์ ๋ถ์๊ธฐ๋ฅผ ์๋ํ ์ง์ ์์ฐ๋ผ์ ๋ ๋ฐํ ์๋ฐ์์.๐ https://t.co/lu1nGAd66q
- Aug 16, 202626x their median
๐น I went to an amusement park yesterday and had a very great time. I met many ARMY there, they respected my privacy. They just said โHiโ and let me enjoy my time. ARMY was very considerate, so I was very touched. I love seeing you guys in front me, but please donโt try to find us. If we happen to meet, I will say โHi.โ Okay, thanks for understanding. I had a great time today. Thank you, ARMY. I love you!
- Aug 12, 202626x their median
SEOKJIN WITH A โI LOVE โค๏ธ BTSโ SIGN ๐ฅน https://t.co/InYKXFIO5S
- Aug 6, 202623x their median
BTSใฎใกใณใใผใฎJUNG KOOKใ็ปๅ ดใใใ ใทใฃใใซใฎใใฌใฐใฉใณในใ1957ใใจใฎ็นๅฅใชๅบไผใใๆใใๅ็ปใๅ ฌ้ใใใใ #JUNGKOOK #ChanelFragrance #ChanelGrandParfumeur https://t.co/JqNEMAA0zU
- Aug 11, 202622x their median
Q: What is your biggest fear? ๐จ: "My biggest fear is, of course, like losing these guys. I mean, they bother me really much, but I love them, and they're my endorphins" ๐ญ๐ญ๐ญ๐ญ๐ญ๐ญ๐ญ๐ญ https://t.co/SX8W9gx4Ly
- Aug 7, 202618x their median
These BTS backstage photo was Taehyungโs idea ๐ฏ: โToday's Bangtan?" You think it's pretty? ๐ฏ: The truth is...It feels a little awkward because it sounds like I'm complimenting myself. But we have some photographers at our company who are really, really good. ๐ฏ: They took such beautiful photos at Hobi hyung's concert, and I post them from time to time too. They're the people who always take such beautiful pictures of all the members. I wanted to work with them because, I just thought having us stand in a straight line for "Today's Bangtan" every time was so boring.โจ๐ฏ: Seriously, it was just too boring. ๐ฏ: So I thought, "This is way too plain. It's dull." I suggested that every day we'd come up with a different camera composition. Even if the members say they're busy or can't be bothered, there are people there who'll take the photos anyway, so let's stop lining up in a row. ๐ฏ: Instead, let's make them more fun.โจ๐ฏ: We put our heads together and brainstormed, and I shared a few ideas. ๐ฏ: For example, one of the simplest ideas was you know manga covers? Apparently recreating modern manga cover poses has become a bit of a meme these days.โจ๐ฏ: So I thought, "Why don't we try something like that?" That's basically how it all started. ๐ฏ: So I pitched those ideas. ๐ฏ: From now on, I think "Today's Bangtan" will be a little different. ๐ฏ: Instead of feeling so formal, polished, or just being a straightforward "Here's Today's Bangtan," we'll come up with fun concepts and shoot something different each day
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.3K interactions against 954K followers, an engagement rate of 0.14%. Measured over 20 original posts, its engagement rate beats 78% of 15,519 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 35K times each, and 3.83% of those impressions turn into an interaction. That is about 3.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Saturday is the busiest day of the week. Of the 20 posts sampled, 75% carry an image or video, 10% are part of a thread and 35% link out. The account's strongest tracked post pulled 84K interactions, about 63x its own typical post. Recurring topics include #bts, #๋ฐฉํ์๋ ๋จ, #bts_worldtour_arirang.
- What is BANGTAN LAB ๐'s engagement rate on X?
- BANGTAN LAB ๐ (@bangtan_lab) has an engagement rate of 0.14%, based on the median interactions across 20 original posts from the last 30 days against 953,726 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.14%, BANGTAN LAB ๐ sits above the 50th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bangtan_lab have real engagement?
- Its engagement rate beats 78% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @bangtan_lab post?
- Most posts go out around 06:00 UTC, and Saturday is its busiest day, at roughly 4 posts per day across the measured window.