BANGTAN LAB ๐ engagement report
@bangtan_lab - 953K followers on X
Measured over 35 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
A typical post picks up 11K interactions against 953K followers, an engagement rate of 1.15%. Measured over 35 original posts, its engagement rate beats 97% of 983 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 138K times each, and 7.91% of those impressions turn into an interaction. That is about 14.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video and 9% are part of a thread. The account's strongest tracked post pulled 84K interactions, about 7.7x its own typical post. Recurring topics include #bts, #๋ฐฉํ์๋ ๋จ, #bts_worldtour_arirang.
Measured over 35 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #bts, #๋ฐฉํ์๋ ๋จ, #bts_worldtour_arirang.
Compared with accounts its own size
BANGTAN LAB ๐'s engagement rate beats 97% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 97% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 1.15%, BANGTAN LAB ๐ sits above the 75th percentile of the 9,668 accounts in this comparison. That places it in the top 25% band, which runs 0.318% to 2.67%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 3% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | -5% | -7% to -4% | 7.8K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 268 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 17, 20267.7x their median
ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ https://t.co/3Gf6rfxYaz
- Aug 6, 20266.0x their median
๐ฑ: *lagi nge-rap dengan cool dan tampan* ๐ฏ: "YOONGIIIIIIII!" ๐ฑ: *langsung ketawa* "apa?? kenapa sih?? kenapa kamu manggil namaku?!" UDAH SI TAEHYUNGNYA RESE BANGET EH YOONGINYA JUGA GAMPANG KEDISTRACT๐ญ๐ญ๐ญ https://t.co/dTwcD7FmQ4
- Aug 7, 20263.8x their median
08.10.26 #champion #ใใฃใณใใชใณ https://t.co/H3GVaAAZhQ
- Aug 13, 20263.4x their median
#ELLEstar #์ง #JIN BTS ์ง์ ๋ณธ์ ๋ชจ๋ฉํธ๋ ์ธ์ ๋ ์๋ฒฝํฉ๋๋ค. ํ๋ฆฌ์์ ์๋ฅด์ ํจ๊ปํ ์ดฌ์ ๋นํ์ธ๋๋ฅผ ์ง์ ๊ณต๊ฐํ๋๋ฐ์. ์นด๋ฉ๋ผ๋ฅผ ํฅํด ํญ ๋์ง๋ ๋๋น๋ถํฐ ๋์ ์ด๊นจ์ ๋ท๋ชจ์ต๊น์ง. ํ๋ฆฌ์ ๋ถ์๊ธฐ๋ฅผ ์๋ํ ์ง์ ์์ฐ๋ผ์ ๋ ๋ฐํ ์๋ฐ์์.๐ https://t.co/lu1nGAd66q
- Aug 16, 20263.2x their median
๐น I went to an amusement park yesterday and had a very great time. I met many ARMY there, they respected my privacy. They just said โHiโ and let me enjoy my time. ARMY was very considerate, so I was very touched. I love seeing you guys in front me, but please donโt try to find us. If we happen to meet, I will say โHi.โ Okay, thanks for understanding. I had a great time today. Thank you, ARMY. I love you!
- Aug 12, 20263.1x their median
SEOKJIN WITH A โI LOVE โค๏ธ BTSโ SIGN ๐ฅน https://t.co/InYKXFIO5S
- Aug 6, 20262.8x their median
BTSใฎใกใณใใผใฎJUNG KOOKใ็ปๅ ดใใใ ใทใฃใใซใฎใใฌใฐใฉใณในใ1957ใใจใฎ็นๅฅใชๅบไผใใๆใใๅ็ปใๅ ฌ้ใใใใ #JUNGKOOK #ChanelFragrance #ChanelGrandParfumeur https://t.co/JqNEMAA0zU
- Aug 11, 20262.7x their median
Q: What is your biggest fear? ๐จ: "My biggest fear is, of course, like losing these guys. I mean, they bother me really much, but I love them, and they're my endorphins" ๐ญ๐ญ๐ญ๐ญ๐ญ๐ญ๐ญ๐ญ https://t.co/SX8W9gx4Ly
- Aug 7, 20262.2x their median
These BTS backstage photo was Taehyungโs idea ๐ฏ: โToday's Bangtan?" You think it's pretty? ๐ฏ: The truth is...It feels a little awkward because it sounds like I'm complimenting myself. But we have some photographers at our company who are really, really good. ๐ฏ: They took such beautiful photos at Hobi hyung's concert, and I post them from time to time too. They're the people who always take such beautiful pictures of all the members. I wanted to work with them because, I just thought having us stand in a straight line for "Today's Bangtan" every time was so boring.โจ๐ฏ: Seriously, it was just too boring. ๐ฏ: So I thought, "This is way too plain. It's dull." I suggested that every day we'd come up with a different camera composition. Even if the members say they're busy or can't be bothered, there are people there who'll take the photos anyway, so let's stop lining up in a row. ๐ฏ: Instead, let's make them more fun.โจ๐ฏ: We put our heads together and brainstormed, and I shared a few ideas. ๐ฏ: For example, one of the simplest ideas was you know manga covers? Apparently recreating modern manga cover poses has become a bit of a meme these days.โจ๐ฏ: So I thought, "Why don't we try something like that?" That's basically how it all started. ๐ฏ: So I pitched those ideas. ๐ฏ: From now on, I think "Today's Bangtan" will be a little different. ๐ฏ: Instead of feeling so formal, polished, or just being a straightforward "Here's Today's Bangtan," we'll come up with fun concepts and shoot something different each day
- Aug 11, 20261.8x their median
๋์์ฐธ์น ใ ฃ BTS ์ง, ์ฌ์์น ์์ ์ดฌ์ ํ์ฅ ํฌ์ฐฉ ๐ธ ๋๋์ฒด ๋ฌด์จ ๊ด๊ณ ๋ฅผ ์ฐ์ ๊ฑธ๊น์? ์ฌ๋ฌ๋ถ์ ์์์?๋๊ธ๋ก ๋ง์ถฐ๋ณด์ธ์ - ๋ณธํธ์ [8/13์ผ 00์] ๊ณต๊ฐ๋ฉ๋๋ค ๐ฌ #๋์์ฐธ์น #BTS์ง #์ปค๋ฐ์ Dongwon Tuna | BTS Jin โ Caught on an intriguing shoot ๐ธ Just what kind of ad is he filming? What's your guess? Drop it in the comments ๐ โ Full video drops [Aug 13, 12 AM KST] ๐ฌ #DongwonTuna #BTSJin #Jin #ComingSoon
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 11K interactions against 953K followers, an engagement rate of 1.15%. Measured over 35 original posts, its engagement rate beats 97% of 983 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 138K times each, and 7.91% of those impressions turn into an interaction. That is about 14.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video and 9% are part of a thread. The account's strongest tracked post pulled 84K interactions, about 7.7x its own typical post. Recurring topics include #bts, #๋ฐฉํ์๋ ๋จ, #bts_worldtour_arirang.
- What is BANGTAN LAB ๐'s engagement rate on X?
- BANGTAN LAB ๐ (@bangtan_lab) has an engagement rate of 1.15%, based on the median interactions across 35 original posts from the last 30 days against 952,500 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 1.15%, BANGTAN LAB ๐ sits above the 75th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bangtan_lab have real engagement?
- Its engagement rate beats 97% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @bangtan_lab post?
- Most posts go out around 03:00 UTC, and Tuesday is its busiest day, at roughly 2.77 posts per day across the measured window.