avianca engagement report
@avianca - 867K followers on X
Measured over 18 original posts from a 30-day window, last computed on August 23, 2026.
Engagement
A typical post picks up 24 interactions against 867K followers, an engagement rate of 0.003%. Measured over 18 original posts, its engagement rate beats 18% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 8.1K times each, and 0.303% of those impressions turn into an interaction. That is about 0.931% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 18 posts sampled, 94% carry an image or video, 6% are part of a thread and 44% link out. The account's strongest tracked post pulled 251 interactions, about 10x its own typical post. Recurring topics include #colombia, #atención, #aquíestamosparacolombia.
Measured over 18 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #colombia, #atención, #aquíestamosparacolombia.
Compared with accounts its own size
avianca's engagement rate beats 18% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, avianca sits above the 10th percentile of the 10,985 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.05% |
| 75th percentile | 0.331% |
| 90th percentile | 2.50% |
| 99th percentile | 332.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 44% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 44% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 306 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 13, 202610x their median
Han sido días difíciles para Colombia, y en momentos como este ponemos nuestra operación al servicio de quienes más lo necesitan. Junto a Avianca Cargo, hemos apoyado el transporte de ayuda humanitaria a través de vuelos de carga y pasajeros desde Bogotá, Barranquilla y San Salvador hacia Cali y Armenia. Gracias al trabajo conjunto con nuestros aliados sociales, una operación especial junto a @infopresidencia y dos vuelos chárters con @PresidenciaSV, seguimos llevando apoyo a las comunidades afectadas para que los recursos esenciales lleguen a donde más se necesitan. Porque creemos que conectar también es estar presentes cuando el país más lo requiere. Seguiremos acompañando a Colombia y sumando esfuerzos para apoyar su recuperación. Estamos con Colombia. 🇨🇴❤️
- Jul 7, 20266.0x their median
Gracias por llevar con orgullo nuestros colores, por no dar un solo balón por perdido y por haber demostrado que nunca dejaron de luchar. Gracias por lograr que seamos un mismo equipo. 💛💙❤️ Desde el cielo hasta la cancha, volamos con ustedes en cada partido, en cada grito de gol y en cada abrazo de la hinchada. Porque el amor por esta camiseta no se mide en resultados, se mide en pasión. Seguimos creyendo, seguimos soñando, seguimos siendo un mismo equipo. @FCFSeleccionCol #CreemosEnLoExtraordinario
- Aug 11, 20265.0x their median
🛩️🇨🇴 Avianca moviliza 60 toneladas de ayuda humanitaria tras el terremoto en Colombia. Avianca, en articulación con el Gobierno nacional y otros aliados, prepara un vuelo carguero con 60 toneladas de ayuda humanitaria para atender a las comunidades afectadas por el terremoto ocurrido en Colombia.
- Jul 8, 20265.0x their median
Los tiquetes que Iván Antonio Londoño Franco guardó desde 1946 ya están en nuestro museo. Tuvimos el honor de recibir a su familia en Bogotá para abrirles las puertas del lugar donde este tesoro de la aviación descansará para siempre. Junto a Juan, Diana y sus hijas reafirmamos que detrás de esta colección hay una historia que nos conecta con el corazón de miles de familias colombianas que trabajan día a día por los suyos. Junto a @Lifemiles creemos que la lealtad se construye así, con historias que pasan de generación en generación. Por eso, para honrar su legado, les otorgamos el estatus Gold por un año, esperando que sea el inicio de nuevos recuerdos juntos. Y porque las grandes historias merecen grandes recompensas, también les entregamos tiquetes para su próxima aventura en familia, cumpliéndole el sueño a sus hijas de conocer Paris. ¡Porque las historias que despegan con nosotros, vuelan para siempre! ❤️✈️
- Aug 13, 20263.8x their median
¿Tienes un vuelo dentro de #Colombia? ¡Esta información es para ti! Consulta la información en: https://t.co/tj2hrhxk7u https://t.co/1rqn4JyO0l
- Jul 6, 20262.8x their median
Este fin de semana, como aerolínea miembro de #GrupoAbra, volvimos a poner nuestra red de conectividad y el compromiso de nuestro equipo al servicio de Venezuela para apoyar la atención de la emergencia. Facilitamos el relevo de los equipos de búsqueda y rescate de El Salvador y el retorno a sus hogares de los socorristas de Costa Rica, una vez culminaron su misión en el país. Nuestro más profundo reconocimiento a cada uno de ellos por su entrega, profesionalismo y valentía al servicio de las comunidades afectadas. Asimismo, agradecemos a las instituciones que hicieron posible estas misiones de cooperación regional: el Gobierno de El Salvador, @PresidenciaSV; el Gobierno de Costa Rica, @presidenciacr; y la Embajada de Luxemburgo en Costa Rica.
- Aug 11, 20262.5x their median
#AquíEstamosParaColombia Seguimos con nuestro plan de protección activo para nuestros pasajeros. Recomendamos revisar constantemente el estado de los vuelos aquí: https://t.co/gSP37PKG66 https://t.co/KES6Mn39EC
- Aug 1, 20262.4x their median
A un mes de la emergencia en Venezuela, seguimos presentes. Como aerolínea del #GrupoAbra y en coordinación con el Gobierno de El Salvador, @PresidenciaSV, mantenemos un puente humanitario para respaldar las labores en terreno: respuesta inmediata, rehabilitación y reconstrucción. Detrás de cada vuelo hay socorristas salvadoreños entregándolo todo y un equipo humano que lo hace posible desde el aire y en tierra. A cada uno de ellos, todo nuestro reconocimiento. #UnidosPorVenezuela
- Aug 14, 20262.1x their median
La respuesta a una emergencia requiere la articulación y el trabajo conjunto de diferentes organizaciones. 🇨🇴 Gracias por sumarte a apoyar a las comunidades afectadas. Hacerlo de manera organizada nos permite llevar la ayuda donde más se necesita. 🙌 Si ya reuniste donaciones y buscas cómo hacerlas llegar, queremos contarte cómo funciona este proceso. Trabajamos junto a organizaciones aliadas que reciben, clasifican y consolidan las ayudas. Una vez priorizada y coordinada su movilización, apoyamos su transporte hacia las zonas afectadas. Seguimos sumando capacidades junto a nuestros aliados para contribuir a la atención de las comunidades afectadas. ✈️
- Aug 1, 20261.8x their median
¡Arrancó el montaje! 🎨✨ Manos a la obra, mucho color y pieza por pieza... así le empezamos a dar vida a la carroza que nos llevará a rodar por la Feria de las Flores. https://t.co/tqtK68SEEN
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 24 interactions against 867K followers, an engagement rate of 0.003%. Measured over 18 original posts, its engagement rate beats 18% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 8.1K times each, and 0.303% of those impressions turn into an interaction. That is about 0.931% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 18 posts sampled, 94% carry an image or video, 6% are part of a thread and 44% link out. The account's strongest tracked post pulled 251 interactions, about 10x its own typical post. Recurring topics include #colombia, #atención, #aquíestamosparacolombia.
- What is avianca's engagement rate on X?
- avianca (@avianca) has an engagement rate of 0.003%, based on the median interactions across 18 original posts from the last 30 days against 867,335 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, avianca sits above the 10th percentile of the 10,985 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @avianca have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @avianca post?
- Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 1 posts per day across the measured window.