Artnet engagement report
@artnet - 1.8M followers on X
Measured over 32 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
A typical post picks up 26 interactions against 1.8M followers, an engagement rate of 0.002%. Posts are seen about 4.6K times each, and 0.56% of those impressions turn into an interaction. That is about 0.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 32 posts sampled, 44% carry an image or video and 100% link out. The account's strongest tracked post pulled 305 interactions, about 12x its own typical post. Recurring topics include #artnetnews, #artnetauctions, #artnetgallerynetwork.
Measured over 32 original posts from a 30-day window, last computed on October 26, 2026. Recurring tags: #artnetnews, #artnetauctions, #artnetgallerynetwork.
Where this sits in the catalog
At 0.002%, Artnet sits below the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 44% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 44% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 367 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 27, 202612x their median
#ArtnetNews: Japanese artist Yayoi Kusama, whose abstract paintings and immersive dreamscapes reshaped contemporary art and popular culture, died on August 14 at a hospital in Tokyo. She was 97. Read more: https://t.co/s6MaegtIbf
- Oct 1, 20268.8x their median
#ArtnetNews: The most expensive painting by J.M.W. Turner to sell at auction is returning to Sotheby’s London this fall, carrying an estimate in the region of £50 million ($66 million). Read more: https://t.co/gtVlp5SP77 https://t.co/SiGRdxubdr
- Oct 5, 20267.5x their median
#ArtnetNews: Jeff Koons is selling around $100 million worth of art from his personal collection at Christie’s New York this November, according to the New York Times. A good chunk of that total figure comes from just one work: Picasso‘s Le Baiser, a 1969 grayscale painting depicting a passionate if not forceful kiss between a man and a woman, estimated to fetch $40 million. Read more: https://t.co/nIfLwPwujJ
- Oct 23, 20267.0x their median
#ArtnetNews: A long-unseen Claude Monet painting made history tonight in Paris, selling for €50 million ($56.2 million), more than double its low estimate, during Sotheby’s sale of the Schlumberger collection. It’s now the most expensive artwork ever sold at a French auction. Read more: https://t.co/Z0XeF9ckj1
- Sep 19, 20265.3x their median
#ArtnetNews: A flash flood in Florence yesterday saw rainwater leak into the Uffizi Galleries and directly onto the glass case protecting a prized Caravaggio painting. Bacchus (1596) was immediately removed from the gallery. Read more: https://t.co/CuMVPDlprU https://t.co/LCT6ZTdKmA
- Oct 5, 20265.2x their median
#ArtnetNews: A long-lost painting by Gertrude Abercrombie, purchased for just $30, just set a new auction record for the midcentury American Surrealist when it sold for a stunning $1.35 million at Freeman’s New York on October 1. Read more: https://t.co/ZJKPewutZA https://t.co/NZleZOhAPZ
- Oct 10, 20264.8x their median
#ArtnetNews: A veteran art dealer once told me that she loved a certain artist’s work because it was “a little bit evil.” That compliment came to me at the start of the Whitney Museum of American Art’s satisfying and slightly strange Roy Lichtenstein retrospective, “Like New,” where the very first painting is of a comic-book villain. Read more: https://t.co/RTgeEbilJf
- Oct 2, 20264.2x their median
#ArtnetNews: A small marble statue found at a U.K. salvage yard could fetch £10,000 ($13,300) at auction after experts determined it to be the work of Pietro Bracci, the 18th-century Baroque sculptor. Read more: https://t.co/G2vQo4PgQb https://t.co/lhqLf3kXn6
- Oct 7, 20264.1x their median
#ArtnetNews: Declarations of “I am Jane Doe” have flooded the internet, partly in an effort to protect the identity of the woman who has filed suit in the chilling “Cornell 7” case. As part of her ongoing series, “Projecting Democracy,” artist Michele Pred beamed the same words onto the facade of the Whitney Museum over the weekend, without the institution’s permission. Read more: https://t.co/YtcxaVN8LJ
- Oct 22, 20263.6x their median
#ArtnetNews: On Wednesday, afternoon, Art Basel organizers made a decision: The fair will close early, on Friday, at 7 p.m., “in light of potential demonstrations across Paris this weekend, and in the interest of safeguarding our visitors,” Vincezo de Bellis, Art Basel's chief artistic officer, and Karim Crippa, the Paris fair's director, said in email to exhibitors. Read more: https://t.co/ah1B4wk69R
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 26 interactions against 1.8M followers, an engagement rate of 0.002%. Posts are seen about 4.6K times each, and 0.56% of those impressions turn into an interaction. That is about 0.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 32 posts sampled, 44% carry an image or video and 100% link out. The account's strongest tracked post pulled 305 interactions, about 12x its own typical post. Recurring topics include #artnetnews, #artnetauctions, #artnetgallerynetwork.
- What is Artnet's engagement rate on X?
- Artnet (@artnet) has an engagement rate of 0.002%, based on the median interactions across 32 original posts from the last 30 days against 1,755,332 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Artnet sits below the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @artnet have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @artnet post?
- Most posts go out around 20:00 UTC, and Monday is its busiest day, at roughly 1.07 posts per day across the measured window.