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Arduino engagement report

@arduino - 499K followers on X

Measured over 35 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Middle of its size range
Per follower
0.016%
of 499K followers
Per impression
0.626%
13K views on a typical post
Reach
2.60%
of its followers see a post
Typical post
81
interactions (median)
Saved
0.093%
12 bookmarks on a typical post
Posting rate
2.07/day
active 57% of days
Peak time
12:00 UTC
Thursday

A typical post picks up 81 interactions against 499K followers, an engagement rate of 0.016%. Measured over 35 original posts, its engagement rate beats 38% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.626% of those impressions turn into an interaction. That is about 2.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 35 posts sampled, 83% carry an image or video and 91% link out. The account's strongest tracked post pulled 8.5K interactions, about 105x its own typical post. Recurring topics include #micropython, #arduino, #cyberdeck.

Measured over 35 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #micropython, #arduino, #cyberdeck.

Compared with accounts its own size

Arduino's engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.016%, Arduino sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 2026105x their median

    The wait is over! Meet Arduino VENTUNO Q, where AI takes action. 💬 Run local LLMs like Qwen 3, Gemma 4, and Qwen 3 VLM directly on the board 🧠 NPU + CPU + GPU +MCU: @Qualcomm Dragonwing IQ-8275 with up to 40 dense TOPS of AI performance and STM32H5 microcontroller for real-time control 🗄️ 16 GB RAM + 64 GB eMMC + expandable storage 🪁 Linux-powered, pre-loaded with Ubuntu OS + Zephyr RTOS 🛠️ Build AI faster using Arduino App Lab, @huggingface, @EdgeImpulse, and Qualcomm AI Hub 💨 Move seamlessly from prototype to production through Works with Arduino Certification Program The first batch won’t last. Pre-order your VENTUNO Q with a free power supply and USB-C cable included! Get ready to enter a new era of Physical AI: https://t.co/YpDhKRuX6y

    6.9K9481764722.2M viewsView on X
  • Aug 13, 20262.8x their median

    Physical AI needs open hardware. Pre-orders for VENTUNO Q open August 25! Get notified when drops go live and secure your spot in line: https://t.co/vZqiFcLS8A https://t.co/4pygEr1w5k

    178372920K viewsView on X
  • Aug 14, 20262.0x their median

    We told you this board rocks! 🎸 Rather than spend hundreds of dollars on a guitar pedal, Karl Söderby decided to build an AI-powered DSP using an Arduino UNO Q and a Behringer UM2 USB audio interface — allowing him to generate whatever effects he wants! https://t.co/nP7ntrFXM5 https://t.co/nuSNrRRTGA

    134252313K viewsView on X
  • Aug 24, 20261.8x their median

    .@kevsmac upgraded his SMARS robot with five new senses — sight, sound, movement, expression and balance — using a handful of Arduino Modulino nodes: https://t.co/Re4jbkZNyr https://t.co/IGuN1FKugZ

    130161014K viewsView on X
  • Aug 17, 20261.8x their median

    Building an AI model is just the beginning. The real opportunity is deploying it at the edge. The @Qualcomm AI Academy Upskilling Certificate gives you hands-on experience building three real-world projects with Arduino UNO Q. Enroll today for free: https://t.co/7rONnyA4Ly https://t.co/N6HcGjrQjh

    119212212K viewsView on X
  • Aug 26, 20261.7x their median

    "I've been telling myself I want to get more familiar with running models locally, and this has been an easy on-ramp for me." Michael Cheich recently got his hands on the Arduino VENTUNO Q. See what he had to say about our new board: https://t.co/Woy9MvngBS https://t.co/TG8C87kfzP

    121181115K viewsView on X
  • Aug 13, 20261.7x their median

    What happens when you give an AI agent a body? Built by @RoniBandini, Jaime is an Arduino UNO Q-powered robot that combines AI reasoning with real-time sensor and motor control to navigate, find parking spaces, and even react to unexpected situations: https://t.co/5BQg5sHxrd https://t.co/7dGQiUwPAU

    110236014K viewsView on X
  • Aug 12, 20261.7x their median

    We're thrilled to announce Arduino App Lab 0.10, our biggest update yet! Build alongside an AI agent that actively works on your project, not one that just answers questions about it. Full breakdown in the release notes: https://t.co/2lJ1EjllRZ https://t.co/WpMCM47elY

    107273112K viewsView on X
  • Aug 27, 20261.6x their median

    "A monster of a board designed to turn any of your wildest ideas into reality." In SuperModerno's latest video, @mbanzi takes a close look at the Arduino VENTUNO Q. Watch as he unboxes the SBC, explores its features, and turns it on for the first time: https://t.co/hEwtwRJC3h https://t.co/hkxRD0XzIo

    115131110K viewsView on X
  • Aug 10, 20261.6x their median

    Unexpected downtime is expensive. Predictive maintenance doesn't have to be. Andrea Richetta explores how Arduino UNO Q helps developers build AI-powered monitoring systems that can detect issues before equipment failure: https://t.co/9QuM6lnYkx https://t.co/r3Pn6pVUJe

    105154216K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#micropython#arduino#cyberdeck#edgeai#openhardware

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 81 interactions against 499K followers, an engagement rate of 0.016%. Measured over 35 original posts, its engagement rate beats 38% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.626% of those impressions turn into an interaction. That is about 2.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 35 posts sampled, 83% carry an image or video and 91% link out. The account's strongest tracked post pulled 8.5K interactions, about 105x its own typical post. Recurring topics include #micropython, #arduino, #cyberdeck.

What is Arduino's engagement rate on X?
Arduino (@arduino) has an engagement rate of 0.016%, based on the median interactions across 35 original posts from the last 30 days against 498,616 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.016%, Arduino sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @arduino have real engagement?
Its engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @arduino post?
Most posts go out around 12:00 UTC, and Thursday is its busiest day, at roughly 2.07 posts per day across the measured window.

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