ARCHITECT Magazine engagement report
@architectmag - 708K followers on X
Measured over 6 original posts from a 30-day window, last computed on October 2, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 12 interactions against 708K followers, an engagement rate of 0.002%. Posts are seen about 3.6K times each, and 0.333% of those impressions turn into an interaction. That is about 0.509% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 164 interactions, about 14x its own typical post. Recurring topics include #aiany, #brandedcontent, #sponsored. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on October 2, 2026. Recurring tags: #aiany, #brandedcontent, #sponsored.
Where this sits in the catalog
At 0.002%, ARCHITECT Magazine sits below the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 623 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 3, 202614x their median
🏛️ One of the world's greatest buildings is falling apart. Cracks. Stains. Poor maintenance. And yet Ma Yansong's Harbin Opera House may still be one of the most powerful works of architecture built this century. 👉 Aaron Betsky explains why: https://t.co/ocOQf8rBUq #Architecture #MaYansong #MADArchitects #China #Design
- Jul 8, 20264.5x their median
A home can feel bigger without adding square footage. This Asheville project uses angled siting, daylight, corner glazing, and landscape views to create expansion through experience. 👉 Read the full article: https://t.co/1D24eB7Egf #Architecture #ResidentialArchitecture #ModernHomeDesign #DesignThinking #Daylighting #ZondaMediaIntel #Sponsored #Marvin
- Jul 8, 20262.8x their median
Is this what the future looks like? Ma Yansong’s Tencent campus in Shenzhen turns fluid architecture into a stunning reality—part sci-fi dream, part corporate machine. 🚀🏙️ But behind the curves lurks a bigger question: who controls the flow? 👉 Read the full story and join the debate: https://t.co/VZluQSyIpY #Architecture #Tencent #Shenzhen #MADArchitects #Design #Urbanism #FutureCities #Tech
- Jun 26, 20262.8x their median
🚨 Only 3% of U.S. architects are under 30. Yes, the profession grew by 6% in 2025. But beneath the rebound lies a demographic challenge that could reshape architecture for decades. Who will replace retiring baby boomers? 📐🏗️ 👉 Read more: https://t.co/etRiKhkXs7 #Architecture #Architects #NCARB #AIA #Design #FutureOfWork
- Aug 12, 20262.5x their median
🏛️ Nearly one year after his death, Yale will host a major symposium reexamining Robert A.M. Stern—not just as an architect, but as a historian, educator, and public intellectual. History wasn't nostalgia for Stern. It was architecture's foundation. 📅 Oct. 17, 2026 👉 Learn more: https://t.co/pfi0sJy1Se #Architecture #RobertAMStern #Yale #ArchitecturalHistory 📚
- Jun 15, 20262.8x their median
🏙️ Foster + Partners just unveiled Miami's first Nobu residences. The twisting 75-story tower on Biscayne Bay reflects a bigger trend: homes are becoming hotels. 🌴 Could luxury housing become one giant resort? 👉 Read the full story: https://t.co/WoN0e3Li2x #Architecture #Miami #Nobu #FosterAndPartners #Brickell #LuxuryRealEstate
- Aug 20, 20261.8x their median
🏢 Your building could be failing. You just can’t see it. Concrete can hide corrosion, stress and structural damage for years. New sensors could give buildings an early-warning system—and even act like a structural “black box.” 👉 Read the full story: https://t.co/Pp0hUCB1r5 #Architecture #Concrete #ConTech #BuildingSafety
- Jul 6, 20261.7x their median
What do you build in the shadow of the last slave ship? Tall Architects' new homes in Africatown, Alabama, show how architecture can honor the legacy of the Clotilda without turning history into a monument. 🏠 History 🏠 Preservation 🏠 Community 👉 Read the full story: https://t.co/QaJkHbMono #Architecture #Africatown #Housing #HistoricPreservation #Design
- Aug 5, 20261.5x their median
Can architecture become MORE meaningful after it's abandoned? Aaron Betsky explores Ai Weiwei's remarkable Jinhua Architecture Park, where works by Herzog & de Meuron, Wang Shu & Tatiana Bilbao have become haunting modern ruins. 🏛️ Read why decay may be architecture's greatest collaborator: https://t.co/a4m8O37vVh #Architecture #AiWeiwei #China #UrbanDesign #Design #Architects
- Jul 22, 20261.5x their median
Architecture is becoming more data-driven. But the real shift is not about replacing design intuition. It is about making design decisions easier to test, explain, and defend. @Vectorworks The biggest opportunity happens early. Form, systems, materials, and documentation choices carry more weight when teams can evaluate options before the path is locked. 👉 See how BIM, material data, and real-time analysis are helping architects make stronger decisions earlier: https://t.co/6lsIaJ38Xf #Architecture #DesignInnovation #BIMWorkflows #AEC #BuildingDesign #ZondaMediaIntel #Sponsored #Vectorworks
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 12 interactions against 708K followers, an engagement rate of 0.002%. Posts are seen about 3.6K times each, and 0.333% of those impressions turn into an interaction. That is about 0.509% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 164 interactions, about 14x its own typical post. Recurring topics include #aiany, #brandedcontent, #sponsored. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is ARCHITECT Magazine's engagement rate on X?
- ARCHITECT Magazine (@architectmag) has an engagement rate of 0.002%, based on the median interactions across 6 original posts from the last 30 days against 708,351 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, ARCHITECT Magazine sits below the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @architectmag have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @architectmag post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.2 posts per day across the measured window.