Archaeology Magazine engagement report
@archaeologymag - 634K followers on X
Measured over 56 original posts from a 30-day window, last computed on September 2, 2026.
Engagement
A typical post picks up 270 interactions against 634K followers, an engagement rate of 0.043%. Measured over 56 original posts, its engagement rate beats 55% of 4,143 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.97% of those impressions turn into an interaction. That is about 2.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 56 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.5K interactions, about 5.5x its own typical post.
Measured over 56 original posts from a 30-day window, last computed on September 2, 2026.
Compared with accounts its own size
Archaeology Magazine's engagement rate beats 55% of the tracked X accounts closest to it in follower count (4,143 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 70% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.043%, Archaeology Magazine sits above the 25th percentile of the 40,086 accounts in this comparison. That places it in the below the median band, which runs 0.013% to 0.082%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.013% |
| 50th percentile | 0.082% |
| 75th percentile | 0.441% |
| 90th percentile | 2.07% |
| 99th percentile | 149.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 56K |
| 01:00 UTC | -2% | 57K |
| 02:00 UTC | -3% | 55K |
| 03:00 UTC | -4% | 59K |
| 04:00 UTC | -6% | 47K |
| 05:00 UTC | -4% | 46K |
| 06:00 UTC | -5% | 53K |
| 07:00 UTC | -4% | 58K |
| 08:00 UTC | -4% | 67K |
| 09:00 UTC | -4% | 77K |
| 10:00 UTC | -3% | 80K |
| 11:00 UTC | -3% | 87K |
| 12:00 UTC | -2% | 96K |
| 13:00 UTC | -2% | 105K |
| 14:00 UTC | -3% | 108K |
| 15:00 UTC | -2% | 111K |
| 16:00 UTC | -3% | 108K |
| 17:00 UTC | -3% | 100K |
| 18:00 UTC | -2% | 94K |
| 19:00 UTC | -2% | 88K |
| 20:00 UTC | -1% | 82K |
| 21:00 UTC | -1% | 73K |
| 22:00 UTC | -1% | 63K |
| 23:00 UTC | -1% | 57K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 248K |
| Monday | +1% | 318K |
| Tuesday | -3% | 337K |
| Wednesday | -3% | 289K |
| Thursday | -2% | 258K |
| Friday | -3% | 269K |
| Saturday | +3% | 243K |
Best tweets
- Aug 14, 20265.5x their median
During a recent heat wave in Europe, the level of the Danube fell so dramatically that archaeologists were able to see and map the foundations of a mile-long Roman bridge across it, one of the longest in the world in A.D. 328! https://t.co/gNXBuQTgSD https://t.co/isADzBuVjI
- Aug 18, 20263.7x their median
Archaeologists in Norway have begun excavating a Viking Age ship burial mound, discovering iron rivets and organic matter from ninth-century A.D. blueberry plants. Now they think they’ve reached an even older grave beneath the mound burial—much older. https://t.co/kjscgQOg2g https://t.co/dYnQBIUKsi
- Aug 14, 20263.2x their median
When Assyrians wrote their letters on tablets, they sometimes put them in clay “envelopes”—which is unfortunate for archaeologists who’d rather not break artifacts. However, new scanning technology lets researchers read the tablets inside the envelopes. https://t.co/CLJC56jFuN https://t.co/SwGQ1eUiJE
- Aug 22, 20263.0x their median
Archaeologists took a closer look at the site of Iskandar Tepa in Uzbekistan and determined it was built by Greeks. Alexander the Great conquered Central Asia, and this was, they think, a military camp constructed by the rulers who succeeded him. https://t.co/kyFnSQy4EK https://t.co/TE7MHW6Srg
- Aug 7, 20262.9x their median
On a modest hill in England, archaeologists discovered the greatest assemblage of prehistoric jewelry in Europe. The torcs, neck rings, are what’s truly phenomenal. Ancient Britons buried them, then stopped making them. Now, scholars want to know why. https://t.co/Y2yHuaxVzr https://t.co/gnIMVulOEV
- Aug 27, 20262.7x their median
The Neolithic site of Karahantepe is proving to be as exciting for archaeologists as its neighbor Göbekli Tepe down the road. The latest find at the site in Turkey is a two-foot-tall, 11,000-year-old sculpture depicting a person sitting on a leopard! https://t.co/Oo3RtT4ZiZ https://t.co/zSpQbgwGNM
- Aug 28, 20262.5x their median
“The sound could carry for miles, inspiring your own troops and terrifying the enemy,” says one archaeologist. The Celts across Europe wielded a war horn called the carnyx, tall as a man and crowned with a fearsome boar’s head! Listen for yourself ... https://t.co/wDtgYGJ3u9 https://t.co/jHqdhy3tVS
- Aug 20, 20262.1x their median
Was Göbekli Tepe, the famed 11,000-year-old ritual site in Turkey, solely a place of worship for hunter-gatherers? Exciting new research suggests: No. Archaeologists have found several large buildings—and they may have been used as residences. https://t.co/L5U9eH2n9S https://t.co/hzasxIV7OG
- Aug 11, 20261.9x their median
One dingo who lived 1,000 years ago apparently made quite an impression on the ancestors of Australia’s Aboriginal Barkindji people. He was cared for in life, and after he died, he was buried in a midden. People tended to the burial for 500 years! https://t.co/T96A8ss8nM https://t.co/3HYR8aqih8
- Aug 6, 20261.9x their median
Sardinia’s Bronze Age people, the Nuragic civilization, built enigmatic burial complexes known as Giants’ Tombs. Archaeologists have just discovered one such megalithic complex, previously hidden by vegetation, on the island! https://t.co/x39YZvTPx2 https://t.co/YJcpAg0HL4
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 270 interactions against 634K followers, an engagement rate of 0.043%. Measured over 56 original posts, its engagement rate beats 55% of 4,143 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.97% of those impressions turn into an interaction. That is about 2.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 56 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.5K interactions, about 5.5x its own typical post.
- What is Archaeology Magazine's engagement rate on X?
- Archaeology Magazine (@archaeologymag) has an engagement rate of 0.043%, based on the median interactions across 56 original posts from the last 30 days against 633,848 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.043%, Archaeology Magazine sits above the 25th percentile of the 40,086 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @archaeologymag have real engagement?
- Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (4,143 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @archaeologymag post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 1.9 posts per day across the measured window.