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AppleTrack engagement report

@appltrack - 387K followers on X

Measured over 36 original posts from a 30-day window, last computed on October 1, 2026.

Engagement

Top quarter for its size
Per follower
0.405%
of 387K followers
Per impression
1.99%
78K views on a typical post
Reach
20.4%
of its followers see a post
Typical post
1.6K
interactions (median)
Saved
0.084%
66 bookmarks on a typical post
Posting rate
2.3/day
active 43% of days
Peak time
05:00 UTC
Wednesday

A typical post picks up 1.6K interactions against 387K followers, an engagement rate of 0.405%. Measured over 36 original posts, its engagement rate beats 90% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 78K times each, and 1.99% of those impressions turn into an interaction. That is about 20.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 05:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 97% carry an image or video and 72% are part of a thread. The account's strongest tracked post pulled 7.0K interactions, about 4.5x its own typical post.

Measured over 36 original posts from a 30-day window, last computed on October 1, 2026. Recurring tag: #appleevent.

Compared with accounts its own size

AppleTrack's engagement rate beats 90% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 67% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.405%, AppleTrack sits above the 50th percentile of the 205,782 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.679%.

p100.004%
p250.024%
p50 (median)0.143%
p750.679%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 205,782 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.679%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video97% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 174 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 6, 20264.5x their median

    Tim Cook will not be present in the #AppleEvent keynote at all this week. While he will be in attendance at the watch party, Apple has intentionally cleared the stage for new CEO John Ternus to lead the presentation. https://t.co/5e7b769wxX

    6.8K1954712245K viewsView on X
  • Aug 22, 20263.9x their median

    The iPhone Fold will not have a visible crease on the display, according to multiple rumors. This would make it the first folding phone to achieve this feat. https://t.co/UZcTlORON5

    5.3K1842792093.3M viewsView on X
  • Aug 26, 20263.3x their median

    New #AppleEvent hashmoji is live https://t.co/KlYveK2aLN

    5.0K9822364K viewsView on X
  • Sep 13, 20263.0x their median

    Craig Federighi says he was using the iPhone Duo for a "few months" ahead of its release. He see the foldable as a great device for when you "want to go deeper into a piece of content." https://t.co/nbyXwvrJu7

    4.5K107559266K viewsView on X
  • Sep 22, 20263.0x their median

    Apple has just announced new modular Beats 360 headphones for $350. The over-ear design has Beats’ "most advanced acoustic performance ever," along with improved ANC and transparency mode. You can also easily swap out the ear cushions and headband with different color options. https://t.co/s8M3X0DniR

    4.3K2007289280K viewsView on X
  • Aug 30, 20262.4x their median

    AI companies like OpenAI are likely causing shortages of Mac mini and Mac Studio desktops. They are reportedly buying them up by the thousands in order to train new models. https://t.co/v14X0BFEms

    3.5K1279453498K viewsView on X
  • Sep 23, 20262.1x their median

    Get ready for Siri AI on HomePod. audioOS 27 includes Linwood, the system behind Siri AI, plus a new look and sound for Siri on HomePod. May require new hardware. The new status lights emphasize white, blue and orange, matching Siri AI’s palette on other devices. 🔊 Sound on https://t.co/jZKzLx946y

    3.0K1434724523K viewsView on X
  • Sep 1, 20262.0x their median

    Tim Cook has officially stepped down as Apple CEO after holding the role for more than 15 years. John Ternus has now taken his place and will lead Apple for the foreseeable future. https://t.co/CLxLGF0B3U

    2.9K14314249K viewsView on X
  • Sep 21, 20261.9x their median

    The iPhone 20 Pro Max looks like this https://t.co/JcFqSP4fPZ

    2.6K8518746299K viewsView on X
  • Sep 21, 20261.8x their median

    Apple's upcoming HomePad smart home hub is set to be announced in October. The device will feature a square display and custom homeOS software, as well as a camera for FaceTime calls. https://t.co/BWDpJw2PLr

    2.7K885728186K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#appleevent

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.6K interactions against 387K followers, an engagement rate of 0.405%. Measured over 36 original posts, its engagement rate beats 90% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 78K times each, and 1.99% of those impressions turn into an interaction. That is about 20.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 05:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 97% carry an image or video and 72% are part of a thread. The account's strongest tracked post pulled 7.0K interactions, about 4.5x its own typical post.

What is AppleTrack's engagement rate on X?
AppleTrack (@appltrack) has an engagement rate of 0.405%, based on the median interactions across 36 original posts from the last 30 days against 386,982 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.405%, AppleTrack sits above the 50th percentile of the 205,782 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @appltrack have real engagement?
Its engagement rate beats 90% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @appltrack post?
Most posts go out around 05:00 UTC, and Wednesday is its busiest day, at roughly 2.3 posts per day across the measured window.

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