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NASA Astronomy Picture of the Day engagement report

@apod - 1.3M followers on X

Measured over 1 original post from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.014%
of 1.3M followers
Per impression
0.981%
19K views on a typical post
Reach
1.40%
of its followers see a post
Typical post
182
interactions (median)
Saved
0.086%
16 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
19:00 UTC
Wednesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 182 interactions against 1.3M followers, an engagement rate of 0.014%. Posts are seen about 19K times each, and 0.981% of those impressions turn into an interaction. That is about 1.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15K interactions, about 80x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 25, 2026.

Where this sits in the catalog

At 0.014%, NASA Astronomy Picture of the Day sits above the 10th percentile of the 204,424 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,424 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,888 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 46 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 14, 202680x their median

    On August 12th, 2026, the Moon totally eclipsed the Sun and cast its shadow across Siberia, Greenland, Iceland, Spain, and Portugal. Today’s image features two total solar eclipses viewed from Zaragoza, Spain, one over the Cathedral-Basilica of Our Lady of the Pillar and the other reflecting in the Ebro River. For a few moments, Spain saw its first major total solar eclipse since 1905. Those witnessing totality may experience a chill in the air, the quieting of birds, the confused chirps of insects, and the shared awe of many. It’s the corona’s time to shine as the Sun’s bright disk is blocked by the Moon. Among other reasons to study eclipses, they help scientists understand why the corona is millions of degrees hotter than the Sun’s surface. Enthusiastic citizens can contribute to these studies by recording how wildlife responds, imaging the corona, and monitoring air temperature and clouds. Image Credit & Copyright: Ruiyu Zhang Text: Keighley Rockcliffe (NASA GSFC, UMBC CSST, CRESST II)

    11K3.1K83132282K viewsView on X
  • Sep 16, 202629x their median

    There was something behind the clouds. Upon close inspection, it was the Moon, which was hard to see yesterday around noon above the small village of Cessy, France. But soon, it was not only the Moon. As expected, a bright dot suddenly appeared from behind the Moon -- the planet Venus far in the distance. Captured in the single featured exposure, both appeared to show a crescent phase. The Moon's crescent was quite slight -- with only about 10 percent of its face illuminated by the Sun. In contrast, Venus's crescent was more full -- showing about 25 percent illumination. Venus appeared brighter because it is nearer the Sun and because its clouds are more reflective than the dark lunar surface. An occultation of Venus by the Moon is visible to only about 10 percent of the Earth, but in yesterday's event even most of that was experiencing daytime. Image Credit & Copyright: Arnaud Mariat

    4.3K853355787K viewsView on X
  • Sep 14, 202613x their median

    This sight was worth getting out of bed early. Just over four years ago, Comet C/2020 F3 (NEOWISE) rose before dawn to the delight of northern sky enthusiasts awake that early. Up before sunrise on July 8th, the featured photographer was able to capture in dramatic fashion one of the few comets visible to the unaided eye this century, an inner-Solar System intruder that has become known as the Great Comet of 2020. The resulting video detailed Comet NEOWISE from Italy rising over the Adriatic Sea. The featured time-lapse video combines over 240 images taken over 30 minutes. The comet was seen rising through a foreground of bright and undulating noctilucent clouds, and before a background of distant stars. Comet NEOWISE remained unexpectedly bright for over a month, with its ion and dust tails found to emanate from a nucleus spanning about five kilometers across. Video Credit & Copyright: Paolo Girotti

    2.0K347151655K viewsView on X
  • Aug 18, 202611x their median

    This total solar eclipse appeared not only poetically beautiful but scientifically interesting. Usually the solar corona appears white, and to some observers the corona of last week's total solar eclipse did appear this pearly color. But this time, totality observers in Spain saw a corona that appeared unusually golden. For one reason, from Spain, the totality occurred when the setting Sun was near the horizon. That low, sunlight travels through a large amount of air which scatters out blue light. An unusual amount of smoke in the air from nearby forest fires acted as a second filter, further scattering the remaining blue tones and deepening the already gold-dominated light. The HDR-processed, multiple-exposure featured image was captured from Benavente, Spain last week. One thing that did not appear golden was a hydrogen-glowing prominence that hovered over the Sun's left edge -- its original bright pink color survived. Image Credit & Copyright: Rui Santos (Living Impressions)

    1.6K383292857K viewsView on X
  • Sep 16, 202611x their median

    The hydrogen in your body and present in every molecule of water came from the Big Bang. There are no other appreciable sources of hydrogen in the universe. The carbon in your body was made by nuclear fusion in the interior of stars, as was the oxygen. Much of the iron in your body was made during supernovas of stars that occurred long ago and far away. The gold in your jewelry was likely made from neutron stars during collisions that may have been visible as short-duration gamma-ray bursts or gravitational wave events. Elements like phosphorus and copper are present in our bodies in only small amounts but are essential to the functioning of all known life. The featured periodic table is color coded to indicate humanity's best guess as to the nuclear origin of all known elements. The sites of nuclear creation of some elements, such as copper, are not really well known and are continuing topics of observational and computational research. Image Credit: NASA's GSFC, SVS

    1.5K429493957K viewsView on X
  • Sep 20, 20268.5x their median

    If you went outside at the same time every day and took a picture that included the Sun, how would the Sun's position change? A visual answer to that question is an analemma, a composite image taken from the same spot at the same time over the course of a year. The featured analemma was composed from images taken every few days at noon near the village of Callanish in the Outer Hebrides in Scotland, UK. In the foreground are the Callanish Stones, a stone circle built around 2700 BC during humanity's Bronze Age. It is not known if the placement of the Callanish Stones has or had astronomical significance. The ultimate causes for the figure-8 shape of this and all analemmas are the tilt of the Earth axis and the ellipticity of the Earth's orbit around the Sun. At the solstices, the Sun will appear at the top or bottom of an analemma. The featured image was taken near the December solstice and so the Sun appears near the bottom. Equinoxes, however, correspond to analemma middle points -- not the intersection point. In two days there will be an equinox ("equal night"), when day and night are equal over all of planet Earth. Many cultures celebrate a change of season at an equinox. Image Credit & Copyright: Giuseppe Petricca

    1.2K302122245K viewsView on X
  • Jun 21, 20262.0x their median

    Venus is now appearing on the celestial stage as Earth's brilliant evening star, performing with the Moon, other wandering planets, and bright stars in western skies. For evening sky gazers on June 17, the celestial beacon rose after sunset close by a young, slender, crescent Moon. But from some locations the Moon could be seen to occult or pass in front of Venus. And from a backyard observatory in southern British Columbia, Canada, the lunar occultation was played out in daylight. This stunning telescopic snapshot captured a scene in dramatically cloudy skies, following Venus' hour long disappearance, as the evening star emerged beyond the bright lunar limb. Image Credit & Copyright: Debra Ceravolo

    1.1K23016837K viewsView on X
  • Aug 3, 20267.2x their median

    What's happening to this cloud? Ice crystals in a distant cirrus cloud are acting like little floating prisms. Known informally as a fire rainbow for its flame-like appearance, a circumhorizon arc appears parallel to the horizon. For a circumhorizontal arc to be visible, the Sun must be at least 58 degrees high in a sky where cirrus clouds present below -- in this case cirrus fibratus. The numerous, flat, hexagonal ice-crystals that compose the cirrus cloud must be aligned horizontally to properly refract sunlight in a collectively similar manner. Therefore, circumhorizontal arcs are somewhat unusual to see. The featured fire rainbow was photographed in 2021 near North Fork Mountain in West Virginia, USA. Image Credit & Copyright: Christa Harbig

    1.0K184841351K viewsView on X
  • Aug 28, 20267.1x their median

    What a sight to behold, when a night sky became filled with colors that appeared to rain over the Skógafoss waterfall in Iceland. This image was taken in a single 5 second exposure by the photographer in April 2025. Seeing an aurora is on many people's bucket lists. But it is not easy. It requires high solar activity, dark and clear skies, and usually a viewing location at high latitude. That makes the northern lights more easily seen than the corresponding southern lights, simply because there is less landmass in the Southern Hemisphere, especially around the Antarctic Circle. Auroras are caused by charged particles from the solar wind that are captured by the Earth's magnetosphere and guided by the magnetic field to a region close to one of the poles, where they collide with gas particles in the atmosphere. Different colors indicate interactions with different gases at different altitudes, like oxygen (red and green) and nitrogen (blue and pink). Text: Cecilia Chirenti (NASA GSFC, UMCP, CRESST II) Image Credit & Copyright: Victor Lima

    1.0K217141951K viewsView on X
  • Jul 2, 20261.5x their median

    What happens when one of the stars in a binary goes supernova? This image combines visible (yellow), ultraviolet (purple) and infrared light (cyan, red and orange) to show two supernova remnants and their surrounding environment, about 6,000 light-years away. The younger one is the well-known Jellyfish Nebula in the center (mostly in yellow). If we could see it by eye, it would appear larger than the full moon in the sky. The filament shown in purple is part of an older, overlapping supernova remnant, G189.6+3.3. A new study used data from NASA's Fermi Gamma-ray Space Telescope to piece together their story. Astronomers believe that there were two stars in a binary system, then the first one exploded as a supernova, kicking away its companion, which also exploded as a supernova tens of thousands of years later, creating the superimposed supernova remnants we see today. The bright star on the right is actually a triple star system named Propus. Image Credit: NASA Goddard Space Flight Center and M. Michailidis et al. 2026; optical: DSS; infrared: NASA/WISE/JPL-Caltech/UCLA; ultraviolet: NASA/Swift Text: Cecilia Chirenti (NASA GSFC, UMCP, CRESST II)

    9651359531K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 182 interactions against 1.3M followers, an engagement rate of 0.014%. Posts are seen about 19K times each, and 0.981% of those impressions turn into an interaction. That is about 1.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15K interactions, about 80x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is NASA Astronomy Picture of the Day's engagement rate on X?
NASA Astronomy Picture of the Day (@apod) has an engagement rate of 0.014%, based on the median interactions across 1 original posts from the last 30 days against 1,325,201 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.014%, NASA Astronomy Picture of the Day sits above the 10th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @apod have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @apod post?
Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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