Back to @anneapplebaum's profile

Anne Applebaum engagement report

@anneapplebaum - 586K followers on X

Measured over 8 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Top 10% for its size
Per follower
0.554%
of 586K followers
Per impression
3.78%
86K views on a typical post
Reach
14.7%
of its followers see a post
Typical post
3.2K
interactions (median)
Saved
0.107%
92 bookmarks on a typical post
Posting rate
2.1/day
active 23% of days
Peak time
18:00 UTC
Sunday

A typical post picks up 3.2K interactions against 586K followers, an engagement rate of 0.554%. Measured over 8 original posts, its engagement rate beats 93% of 3,829 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 86K times each, and 3.78% of those impressions turn into an interaction. That is about 14.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 8 posts sampled, 38% carry an image or video and 50% link out. The account's strongest tracked post pulled 6.4K interactions, about 2.0x its own typical post.

Measured over 8 original posts from a 30-day window, last computed on August 26, 2026.

Compared with accounts its own size

Anne Applebaum's engagement rate beats 93% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 86% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.554%, Anne Applebaum sits above the 75th percentile of the 37,071 accounts in this comparison. That places it in the top 25% band, which runs 0.435% to 2.10%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 23, 20262.0x their median

    NEW!! Sources tell me the highly anticipated Witkoff-Kushner trip to Ukraine has been “slightly delayed, not cancelled” — due to last week's intensified missile and drone strikes on Kyiv. Meanwhile Kyiv today 👇 https://t.co/d5hJxZXHCx

    4.9K1.3K14052142K viewsView on X
  • Aug 23, 20261.9x their median

    "Against Canada, Trump is fighting a trade war that very few Americans support, under leadership that most Americans reject, to achieve results that virtually all Americans would dismiss as pointless if not crazy" from @davidfrum https://t.co/oaQZHCQoFF

    4.7K1.5K13050114K viewsView on X
  • Aug 24, 20261.9x their median

    Happy 35th anniversary to Ukraine, a country I first visited when it was still part of the Soviet Union. In a single generation Ukraine has transformed itself into a symbol of bravery, resilience and independence. Ukrainians should be proud.

    5.3K830511158K viewsView on X
  • Aug 22, 2026

    JUST IN: A 50% tariff on about $20 billion worth of Canadian products went into effect early Saturday after last-ditch negotiations failed to resolve the escalating trade dispute between the two countries. Canadian Prime Minister Mark Carney said the “progress” made in the negotiations was “not been enough to meet our objectives for Canadians” and that Canada will impose matching tariffs on American goods “dollar for dollar.” Reminder: American importers pay these tariffs, which ultimately get passed on to consumers through higher prices.

    2.7K49716539430K viewsView on X
  • Aug 26, 2025

    Paperback, with a new preface, available TODAY https://t.co/ZrkdQDK96m https://t.co/ui0udZpywA

    2.2K81033638554K viewsView on X
  • Aug 25, 2026

    Dolly Parton was more than just a legend, she was a unique figure who crossed all kinds of cultural lines. If you haven't heard it already, spend some time with this extraordinary podcast, focused on the role she played in the American imagination https://t.co/f8S3q2GTKx

    2.5K561121844K viewsView on X
  • Aug 22, 2026

    This is what the fake "free speech" advocates have built: an administration that harasses critics. Produce research showing the expensive National Guard deployments didn't lower crime? Get sued by Trump's lawyers https://t.co/O1BCOK1Xgx

    2.0K803321245K viewsView on X
  • Aug 21, 2026

    Allies used to worry whether America would. Now, friends and foes wonder whether America can. My @WSJ essay on how the perception of America’s diminished capability after the inconclusive war on Iran is reshaping the strategic landscape. https://t.co/fE9021sln5

    5961873227171K viewsView on X
  • Aug 23, 2026

    Today, Russia once again struck a civilian facility in the Sumy region belonging to Mondelēz International, a world-renowned American multinational corporation. Two Russian drone strikes damaged the plant's premises and injured several employees. Fortunately, there were no casualties. These systematic and deliberate Russian attacks on American business interests in Ukraine demonstrate that Russian aggression is not only a threat to Ukraine, but a direct blow to American economic interests in Europe. Our strategy to counter these threats remains clear: increase military support for Ukraine—particularly by strengthening air defense capabilities—and exert maximum pressure on Moscow to end this war, including through the passage of the late Senator Graham’s Sanctioning Russia Act.

    3261449843K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 3.2K interactions against 586K followers, an engagement rate of 0.554%. Measured over 8 original posts, its engagement rate beats 93% of 3,829 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 86K times each, and 3.78% of those impressions turn into an interaction. That is about 14.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 8 posts sampled, 38% carry an image or video and 50% link out. The account's strongest tracked post pulled 6.4K interactions, about 2.0x its own typical post.

What is Anne Applebaum's engagement rate on X?
Anne Applebaum (@anneapplebaum) has an engagement rate of 0.554%, based on the median interactions across 8 original posts from the last 30 days against 586,357 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.554%, Anne Applebaum sits above the 75th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @anneapplebaum have real engagement?
Its engagement rate beats 93% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @anneapplebaum post?
Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 2.1 posts per day across the measured window.

Keep going

Anne Applebaum (@anneapplebaum) Engagement Rate - 0.554% | PlayerSells