Anne Applebaum engagement report
@anneapplebaum - 586K followers on X
Measured over 8 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 3.2K interactions against 586K followers, an engagement rate of 0.554%. Measured over 8 original posts, its engagement rate beats 93% of 3,829 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 86K times each, and 3.78% of those impressions turn into an interaction. That is about 14.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 8 posts sampled, 38% carry an image or video and 50% link out. The account's strongest tracked post pulled 6.4K interactions, about 2.0x its own typical post.
Measured over 8 original posts from a 30-day window, last computed on August 26, 2026.
Compared with accounts its own size
Anne Applebaum's engagement rate beats 93% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 86% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.554%, Anne Applebaum sits above the 75th percentile of the 37,071 accounts in this comparison. That places it in the top 25% band, which runs 0.435% to 2.10%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 23, 20262.0x their median
NEW!! Sources tell me the highly anticipated Witkoff-Kushner trip to Ukraine has been “slightly delayed, not cancelled” — due to last week's intensified missile and drone strikes on Kyiv. Meanwhile Kyiv today 👇 https://t.co/d5hJxZXHCx
- Aug 23, 20261.9x their median
"Against Canada, Trump is fighting a trade war that very few Americans support, under leadership that most Americans reject, to achieve results that virtually all Americans would dismiss as pointless if not crazy" from @davidfrum https://t.co/oaQZHCQoFF
- Aug 24, 20261.9x their median
Happy 35th anniversary to Ukraine, a country I first visited when it was still part of the Soviet Union. In a single generation Ukraine has transformed itself into a symbol of bravery, resilience and independence. Ukrainians should be proud.
- Aug 22, 2026
JUST IN: A 50% tariff on about $20 billion worth of Canadian products went into effect early Saturday after last-ditch negotiations failed to resolve the escalating trade dispute between the two countries. Canadian Prime Minister Mark Carney said the “progress” made in the negotiations was “not been enough to meet our objectives for Canadians” and that Canada will impose matching tariffs on American goods “dollar for dollar.” Reminder: American importers pay these tariffs, which ultimately get passed on to consumers through higher prices.
- Aug 26, 2025
Paperback, with a new preface, available TODAY https://t.co/ZrkdQDK96m https://t.co/ui0udZpywA
- Aug 25, 2026
Dolly Parton was more than just a legend, she was a unique figure who crossed all kinds of cultural lines. If you haven't heard it already, spend some time with this extraordinary podcast, focused on the role she played in the American imagination https://t.co/f8S3q2GTKx
- Aug 22, 2026
This is what the fake "free speech" advocates have built: an administration that harasses critics. Produce research showing the expensive National Guard deployments didn't lower crime? Get sued by Trump's lawyers https://t.co/O1BCOK1Xgx
- Aug 21, 2026
Allies used to worry whether America would. Now, friends and foes wonder whether America can. My @WSJ essay on how the perception of America’s diminished capability after the inconclusive war on Iran is reshaping the strategic landscape. https://t.co/fE9021sln5
- Aug 23, 2026
Today, Russia once again struck a civilian facility in the Sumy region belonging to Mondelēz International, a world-renowned American multinational corporation. Two Russian drone strikes damaged the plant's premises and injured several employees. Fortunately, there were no casualties. These systematic and deliberate Russian attacks on American business interests in Ukraine demonstrate that Russian aggression is not only a threat to Ukraine, but a direct blow to American economic interests in Europe. Our strategy to counter these threats remains clear: increase military support for Ukraine—particularly by strengthening air defense capabilities—and exert maximum pressure on Moscow to end this war, including through the passage of the late Senator Graham’s Sanctioning Russia Act.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3.2K interactions against 586K followers, an engagement rate of 0.554%. Measured over 8 original posts, its engagement rate beats 93% of 3,829 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 86K times each, and 3.78% of those impressions turn into an interaction. That is about 14.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 8 posts sampled, 38% carry an image or video and 50% link out. The account's strongest tracked post pulled 6.4K interactions, about 2.0x its own typical post.
- What is Anne Applebaum's engagement rate on X?
- Anne Applebaum (@anneapplebaum) has an engagement rate of 0.554%, based on the median interactions across 8 original posts from the last 30 days against 586,357 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.554%, Anne Applebaum sits above the 75th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @anneapplebaum have real engagement?
- Its engagement rate beats 93% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @anneapplebaum post?
- Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 2.1 posts per day across the measured window.