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Anna Merlan engagement report

@annamerlan - 54K followers on X

Measured over 3 original posts from a 30-day window, last computed on October 12, 2026.

Engagement

Per follower
0.041%
of 54K followers
Per impression
1.74%
1.3K views on a typical post
Reach
2.33%
of its followers see a post
Typical post
22
interactions (median)
Saved
0.079%
1 bookmarks on a typical post
Posting rate
0.23/day
active 17% of days
Peak time
15:00 UTC
Monday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 22 interactions against 54K followers, an engagement rate of 0.041%. Posts are seen about 1.3K times each, and 1.74% of those impressions turn into an interaction. That is about 2.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 33% are part of a thread and 100% link out. The account's strongest tracked post pulled 53K interactions, about 2400x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on October 12, 2026.

Where this sits in the catalog

At 0.041%, Anna Merlan sits above the 25th percentile of the 204,694 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 179 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 2, 20262400x their median

    For the first time yesterday, I experienced the new @alamodrafthouse QR code ordering system and I can tell you it’s truly awful. Rather than making ordering food and drink more efficient, it actually adds steps to the process AND if you want to order additional items during the film you HAVE to open your phone. No, your cute reference to that irony in your How To Alamo video doesn’t negate how ridiculous this is. Please don’t cut corners with your staff and revert back to physical menus and order cards.

    48K3.7K6584963.1M viewsView on X
  • Jan 1, 2026827x their median

    It's going to be a great year for defending democracy. Let's go! https://t.co/wBFzKfhYre

    16K1.0K11.0K13M viewsView on X
  • Jul 31, 2026533x their median

    Me: One day we will be glad this happened. Tristan: Everyone knows we’re innocent. We went down as heroes. More importantly we went down together. Best thing ever I’m already glad it happened. Don’t ever try to reassure me again.

    11K745206111639K viewsView on X
  • Apr 5, 2026261x their median

    Books are below me.

    2.7K2262.0K8045.3M viewsView on X
  • May 5, 2026204x their median

    Mayor Mamdani condemned a land sale event about to take place at an Upper East Side synagogue today, with a spokesman saying the event could violate international law if there are sales of land in the Occupied Territories https://t.co/nDho6Ck2M1

    3.6K672123561.1M viewsView on X
  • Feb 12, 2026126x their median

    I'm really and truly not sure there is any group of people more gullible than tech reporters https://t.co/XaTJzWVnUI

    2.3K27111052532K viewsView on X
  • Jul 29, 202474x their median

    Delighted to share that this is my first day at Mother Jones, covering disinformation, tech, extremism and the nightmare intersection of the three that we’re all currently inhabiting. Send tips and screeds to [email protected]

    1.4K1049813135K viewsView on X
  • Jul 10, 20265.0x their median

    I wrote about the Cramps, and as much as I hate to put something nice on this awful website, here: https://t.co/Rg4daAYQ5J

    8515725.3K viewsView on X
  • Aug 31, 20262.8x their median

    I wrote about the various people on this website claiming advance knowledge of Milo's deportation, and what that tell us about MAGA today: https://t.co/Gf6gsM9D8K

    508308.7K viewsView on X
  • Apr 21, 20262.2x their median

    I wrote about your friend Alex Jones and how he's managed not to pay the money he owes: https://t.co/TxiVfKi4FN

    3412202.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 22 interactions against 54K followers, an engagement rate of 0.041%. Posts are seen about 1.3K times each, and 1.74% of those impressions turn into an interaction. That is about 2.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 33% are part of a thread and 100% link out. The account's strongest tracked post pulled 53K interactions, about 2400x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Anna Merlan's engagement rate on X?
Anna Merlan (@annamerlan) has an engagement rate of 0.041%, based on the median interactions across 3 original posts from the last 30 days against 54,319 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.041%, Anna Merlan sits above the 25th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @annamerlan have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @annamerlan post?
Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 0.23 posts per day across the measured window.

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