Animoca Brands engagement report
@animocabrands - 304K followers on X
Measured over 28 original posts from a 30-day window, last computed on October 16, 2026.
Engagement
A typical post picks up 36 interactions against 304K followers, an engagement rate of 0.012%. Measured over 28 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.0K times each, and 0.604% of those impressions turn into an interaction. That is about 1.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 28 posts sampled, 82% carry an image or video and 50% link out. The account's strongest tracked post pulled 5.0K interactions, about 140x its own typical post. Recurring topics include #token2049, #hscliferules, #kbw2026.
Measured over 28 original posts from a 30-day window, last computed on October 16, 2026. Recurring tags: #token2049, #hscliferules, #kbw2026.
Compared with accounts its own size
Animoca Brands's engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.012%, Animoca Brands sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 82% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 82% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 542 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 5, 2026140x their median
https://t.co/X56XibPqiG
- Sep 2, 20264.2x their median
The OG @ysiu sharing an update from @animocabrands about where NFTs began with @CryptoKitties, what’s happening now with @Pokemon TCG and where the space is heading with AI Agents https://t.co/0MLZnr29Xq
- Oct 9, 20262.9x their median
We are pleased to announce a strategic collaboration with Franklin Templeton (@FTDA_US), a global investment manager and leader in digital asset innovation, to to bring tokenized real-world assets (RWAs) to @NUVAFinance, the vault marketplace backed by us. The collaboration extends NUVA’s reach beyond its existing Provenance blockchain-based assets, unlocking access to institutional-grade assets from a broader base of asset issuers. Full announcement: https://t.co/Cu5jXL0HDB
- Aug 31, 20262.8x their median
Meet the Agentic Football Cup - Virtual League, where the smartest coach qualifies for the Grand Finale at @AWSreInvent in Las Vegas to play for a share of the US$50,000 prize pool. Run by @awscloud, supported by @hellominds_. ⚽ Build your football team ⚽ Shape them with your own playbook and prompts ⚽ Get an Assistant Coach Mind, an AI agent to sharpen your tactics (coming soon) ⚽ Compete against teams worldwide Free entry, kickoff on September 11. Register now: https://t.co/nYlwicnl9c
- Sep 15, 20262.1x their median
Base 🤝 @hellominds_ Base is for builders, just like Minds is. Thank you to the @base @baseapac team for having us, it was insightful to dive into on-chain finance and agentic payments woth industry leaders! As @ysiu says, "Al agents need money to act, and blockchain hands them payment rails that financial networks have been hesitant to provide." Minds is Based 🟦
- Oct 1, 20262.1x their median
#TOKEN2049 week starts a day early for the Animoca Brands ecosystem 🇸🇬 Here's where to find us, starting with Animoca Portfolio Day on 6 Oct! @ysiu will deliver a keynote on the ideal go-to-market strategy to adopt in the agentic era, and @bchan8938 will share Animoca Brands' institutional roadmap. From there, the afternoon brings together leaders from various backgrounds spanning payments, AI infrastructure, and onchain finance, to listen to these insights: 🔷 "Agents as Economic Actors: Intelligence, Infrastructure and Money" with Debbie Soon (@privy_io and @stripe), Anna Chiu (@reapglobal), Ethan Wei (@MiniMax_AI) and Glendon Thaiw (@AWSCloud), moderated by @0xsamt 🔷 "Agentic Identity and Trust Framework for AI Agents" by AIR, with Gaurav Kayal (@Visa), Takatoshi Shibayama (@Ledger), Rishav Rakshit (@AirAsia Next), and Deniz Orman (@vercel), moderated by @tylerdurden88 (@Moca_Network) 🔷 "Institutional Assets On-Chain: From Fund Structures to Tokenized Vaults" with @anthonymoro111 (@NUVALabs) and Bridget Li (@AssetoFinance), moderated by @bchan8938 Come ready for networking with our portfolio companies, investors, and strategic partners. Meanwhile, the @Moca_Network team is hosting a workshop, “From Chat to Coffee”, a hands-on agentic commerce session by AIR and @hellominds_. You won't need a computer, code, or a wallet. What happens between a chat message and your coffee? Come and find out ☕ 📅 Tuesday 6 Oct, 12:30 to 5 PM (SGT) 🎫 Sign up now: https://t.co/cFGshghkYk 🎙️ More details: https://t.co/PEqV7wy8fr
- Oct 15, 20262.0x their median
The convergence of traditional finance and digital assets is no longer a trend, it's a reality. Last week we took a concrete step with Franklin Templeton to announce a strategic collaboration to bring tokenized real-world assets to @NUVAFinance. To mark the milestone during #TOKEN2049 week in Singapore, we co-hosted The Tokenization Table, an executive luncheon with @FTDA_US. Real impact was delivered on stage when our co-founder and executive chairman @ysiu sat down and joined Franklin Templeton CEO Jenny Johnson to discuss bridging institutional finance and DeFi, while our chief development officer @bchan8938 joined @Perkinscr97, head of Franklin Crypto, to look at early-stage crypto through an institutional lens. The question now isn’t whether to tokenize, but what to tokenize and how. That’s exactly what we’re building with Franklin Templeton. Thank you to all the guests who joined us. We are proud to be driving this convergence forward!
- Oct 14, 20262.0x their median
Animoca Portfolio Day brought our ecosystem together in Singapore ahead of #TOKEN2049 ✨ From go-to-market strategies in the agentic era to on-chain fund structures and trust frameworks for AI agents, the conversations explored the infrastructure needed for AI agents and institutional finance. For AI agents to transact on our behalf, trust matters: knowing who an agent is, who it acts for and what it is allowed to spend. Verifiable identity and programmable money could help blockchain support that trust. Thank you to the speakers, portfolio companies, investors, and partners who joined us, including @privy_io, @stripe, @tatum_io, and @AWSCloud. Stay tuned for more highlights from @animocainsights!
- Sep 7, 20261.9x their median
How Open Campus delivered DeFi Student Loans to over 6600 students, over 1000 directly financed via Pencil Finance! https://t.co/tp58EdG7BN
- Oct 8, 20261.7x their median
AIR, the core integration layer connecting applications and AI agents to Moca Chain’s identity infrastructure built by us, and @hellominds_, our persistent agentic AI platform, today announced a strategic partnership with @reapglobal, a global stablecoin cards and payments fintech enabling efficient money movement, and @mypivota, the commerce decision and order execution layer for AI agents, to develop identity-powered personalized agentic commerce. The partnership aims to integrate AIR and Minds with Reap’s agentic payment capabilities and Pivota’s structured product data, enabling a Minds AI agent to act on the authority of a verified user, recognize legitimately earned benefits, and complete transactions within pre-approved parameters. Full announcement: https://t.co/yGoBZHuuOd
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 36 interactions against 304K followers, an engagement rate of 0.012%. Measured over 28 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.0K times each, and 0.604% of those impressions turn into an interaction. That is about 1.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 28 posts sampled, 82% carry an image or video and 50% link out. The account's strongest tracked post pulled 5.0K interactions, about 140x its own typical post. Recurring topics include #token2049, #hscliferules, #kbw2026.
- What is Animoca Brands's engagement rate on X?
- Animoca Brands (@animocabrands) has an engagement rate of 0.012%, based on the median interactions across 28 original posts from the last 30 days against 304,282 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.012%, Animoca Brands sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @animocabrands have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @animocabrands post?
- Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 2.27 posts per day across the measured window.