Animoca Brands engagement report
@animocabrands - 308K followers on X
Measured over 32 original posts from a 30-day window, last computed on September 5, 2026.
Engagement
A typical post picks up 32 interactions against 308K followers, an engagement rate of 0.01%. Measured over 32 original posts, its engagement rate beats 26% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.6K times each, and 0.368% of those impressions turn into an interaction. That is about 2.78% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 32 posts sampled, 69% carry an image or video, 6% are part of a thread and 75% link out. The account's strongest tracked post pulled 91 interactions, about 2.8x its own typical post. Recurring topics include #ai, #designthinking, #education.
Measured over 32 original posts from a 30-day window, last computed on September 5, 2026. Recurring tags: #ai, #designthinking, #education.
Compared with accounts its own size
Animoca Brands's engagement rate beats 26% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, Animoca Brands sits above the 10th percentile of the 65,980 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 120.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 69% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 75% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 69% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 75% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 484 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 31, 20262.8x their median
Meet the Agentic Football Cup - Virtual League, where the smartest coach qualifies for the Grand Finale at @AWSreInvent in Las Vegas to play for a share of the US$50,000 prize pool. Run by @awscloud, supported by @hellominds_. ⚽ Build your football team ⚽ Shape them with your own playbook and prompts ⚽ Get an Assistant Coach Mind, an AI agent to sharpen your tactics (coming soon) ⚽ Compete against teams worldwide Free entry, kickoff on September 11. Register now: https://t.co/nYlwicnl9c
- Aug 24, 20261.8x their median
We are in the home stretch: only 4 days remaining! We've already seen 25% of participants submit their creations for the Creative Minds Jam where they have been tasked with solving today's creator economy pain points, through leveraging AI via @hellominds_. It's still not too late to register and build, but clock is ticking. Don't miss this chance and share your innovation with us, @theSandboxGame, and @opencampus_xyz. Participate now: https://t.co/8yeoQmaZLO
- Aug 17, 20261.8x their median
The future of commerce is agentic. Agents need payment capability. @Forbes breaks down the landscape, and shares our executive chairman and co-founder @ysiu’s view on why agents with wallets are way ahead of their time. Read the full piece: https://t.co/lWMw46KZH6 https://t.co/MIeFytKer0
- Aug 19, 20261.8x their median
The future is agentic. Blockchain isn't just compatible with how agents operate, but built for it. @ysiu explains why AI agents are natural on-chain users and what that means for the agentic economy. Read the full interview: https://t.co/QcTvpSGmBU https://t.co/9yBBHKV9on
- Aug 17, 20261.8x their median
Animoca Brands would like to share Anchorpoint's official response to the recent commentary surrounding the public code of its HKDAP: We recognise the growing interest around regulated stablecoins and view this as a positive sign as the industry continues its path towards broader adoption. Recent commentary surrounding our public code has generated some community discussions. It is important to note that the on-chain functions of HKDAP are designed to operate alongside a comprehensive framework of off-chain controls, and pure on-chain analysis does not reflect the totality of our governance, which ensures we meet all applicable regulatory requirements while providing the ecosystem with a reliable and compliant instrument on public blockchain networks. Our controls both on-chain and off-chain have been vetted by external security experts, with the full control framework reviewed by independent assessment. Constructive engagement and the open exchange of ideas are among the many things we love about an open ecosystem, and welcome direct input. With that in mind, we look forward to announcing additional real-world use cases, new authorised distributors and strategic partners in the coming weeks! Stay tuned, Hong Kong's journey as a leading digital asset hub is just beginning.
- Sep 2, 20261.6x their median
Regulated stablecoins are no longer theoretical. @StanChart just became the first bank to distribute HKDAP, Hong Kong's first regulated HKD-backed stablecoin, issued by Anchorpoint Financial, a joint venture between @animocabrands, @StanChart, and HKT. For more details: https://t.co/jDgzvzfDMp
- Aug 26, 20261.5x their median
The question was never whether Web3 would reshape culture, but always how, and how fast. In New York, our co-founder and executive chairman @ysiu will speak at @NFT_NYC to deliver an update from Animoca Brands, taking stock of what has shifted in the industry and the metaverse over the last three years and where digital ownership is headed next. 📅 September 2, 2026 🔗 https://t.co/6R9LpAI2IU
- Aug 28, 2026
Web2 built platforms that captured value, while Web3 is building infrastructure that distributes it. Our executive chairman and co-founder @ysiu joined @megan_crypto on @streamDraperTV to discuss how Web3 is democratizing access to capital, what the US regulatory shift means for global digital asset adoption, and how tokenization could fundamentally disrupt the US$3 trillion student loan market. He also breaks down the importance of digital identity and reputation infrastructure to build a trustworthy, open internet. Watch the full episode: https://t.co/syV8Kx4RRx
- Sep 1, 2026
We’ve come a long way in Web3. At the moment, we’re actively building AI agents that would benefit the overall ecosystem. @TechInAsia's leading story today features @ysiu and the story of @hellominds_, our AI agent platform, which represents the next innovation layer that we at @animocabrands are dedicated to building. Pooling 50+ AI models and hosting thousands of skills in its bazaar, Minds has also embedded digital wallets directly, because agents need payment rails that traditional infrastructure typically doesn't provide. As Yat puts it, "You don't have real agency if you don't have money.” Read more: https://t.co/pOTGbfGTDZ
- Aug 19, 2026
250+ participants. 72 games. 4 weeks. AI helped build every single one. @YieldGuild's first VibeBlitz game jam on @Vibecode_game just wrapped up, powered by @hellominds_. Developers leveraged the Game Designer Mind and its set of skills to take prompts from concept to playable game. AI-assisted, community-driven, and open to builders of all backgrounds. This is what the next generation of game creation looks like. https://t.co/q7mgmwJAW2
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 32 interactions against 308K followers, an engagement rate of 0.01%. Measured over 32 original posts, its engagement rate beats 26% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.6K times each, and 0.368% of those impressions turn into an interaction. That is about 2.78% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 32 posts sampled, 69% carry an image or video, 6% are part of a thread and 75% link out. The account's strongest tracked post pulled 91 interactions, about 2.8x its own typical post. Recurring topics include #ai, #designthinking, #education.
- What is Animoca Brands's engagement rate on X?
- Animoca Brands (@animocabrands) has an engagement rate of 0.01%, based on the median interactions across 32 original posts from the last 30 days against 308,177 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, Animoca Brands sits above the 10th percentile of the 65,980 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @animocabrands have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @animocabrands post?
- Most posts go out around 06:00 UTC, and Friday is its busiest day, at roughly 2.1 posts per day across the measured window.