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アニメイト商品情報局 engagement report

@animateonline - 289K followers on X

Measured over 51 original posts from a 30-day window, last computed on October 21, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 289K followers
Per impression
0.036%
5.6K views on a typical post
Reach
1.93%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.63/day
active 3% of days
Peak time
03:00 UTC
Wednesday

A typical post picks up 2 interactions against 289K followers, an engagement rate of 0.001%. Measured over 51 original posts, its engagement rate beats 4% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.6K times each, and 0.036% of those impressions turn into an interaction. That is about 1.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 51 posts sampled, 37% carry an image or video, 51% are part of a thread and 49% link out. The account's strongest tracked post pulled 5.5K interactions, about 2759x its own typical post. Recurring topics include #アニメイト特典, #lovelive, #アニメイトセット.

Measured over 51 original posts from a 30-day window, last computed on October 21, 2026. Recurring tags: #アニメイト特典, #lovelive, #アニメイトセット.

Compared with accounts its own size

アニメイト商品情報局's engagement rate beats 4% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 3% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, アニメイト商品情報局 sits below the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video37% of posts+111%+108% to +115%34K
Outbound link49% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 37% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 49% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 137 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 21, 20262759x their median

    【緊急メンテナンスのお知らせ】 アニメイト通販で緊急メンテナンスを実施します。 ▼詳細 https://t.co/IsGi7zmwYN

    3.4K1.9K6223329K viewsView on X
  • Sep 2, 2026752x their median

    『ディズニー ツイステッドワンダーランド』プレミアムバースデー予約キャンペーン 期間中、対象商品をご予約内金税込2,000円毎に【ラ・ボンボニエール ver. クリアしおり<Autumn&Spring>(全11種)】を1枚プレゼント! ※アニメイト通販は期間中のご注文金額が対象となります。 https://t.co/ZkGhZsTaOx

    8965060101175K viewsView on X
  • Oct 21, 2026240x their median

    【書籍】「ジャンプSQ.RISE2026 AUTUMN」予約受付中🎉🎉 特別付録は、『D.Gray-man』特製銀箔ステッカー リナリーver.✨ #アニメイト特典 は、D.Gray-man 描き下ろしミニクリアカード リナリーVer.✍️🎁 #DGrayMan https://t.co/rJiNKxTcCx

    35910911010K viewsView on X
  • Sep 5, 2026128x their median

    【書籍】「ちはやふる plus きみがため(7)」予約受付中✨️✨️ 亡き母・和泉の母校、富士崎高校との因縁の戦いが開幕💨 #末次由紀 先生が贈る、あらたな『ちはやふる』、共鳴の第7巻‼️ #アニメイト特典 は、描き下ろしイラストカード(B7サイズ)🎁 https://t.co/kOCQ7QG0RD

    207401758K viewsView on X
  • Sep 20, 202643x their median

    🎂予約中🎂 アニメ『ヘタリア World☆Stars』の定番柄スイーツが登場💐✨ イタリアたちが花束を持ったイラストと場面写を組み合わせたキャラクターケーキ♪ 特典は【ポストカード】を付属! #ヘタリア #ヘタリアWS https://t.co/iuwedNDLua https://t.co/mtLsMs51l2

    738045.7K viewsView on X
  • Oct 21, 202627x their median

    【グッズ情報】 『わたしが恋人になれるわけないじゃん、ムリムリ!(※ムリじゃなかった!?)』 人気の「ちょこぷに ぬいぐるみ」が好評ご予約受付中☆ ▼ラインナップ 甘織 れな子、王塚 真唯、瀬名 紫陽花、琴 紗月、小柳 香穂 ぜひお見逃しなく♪ #わたなれ #わたなれアニメ https://t.co/5l5dzSPkmp

    3914105.0K viewsView on X
  • Sep 5, 202626x their median

    アニメ『僕のヒーローアカデミア』から全機種対応ハードスマホケース(iPhone/Android)とiPad手帳型ケースを販売中📱 キャラクタービジュアル・エピローグビジュアルFull Ver.を使用したデザイン✨ \🏫ラインナップ🏫/ 🔽スマホケース ≪緑谷 出久/爆豪 勝己/麗日 お茶子/轟 焦凍/アーマード・オールマイト≫ https://t.co/S1tMKw3V0a 🔽iPad ≪集合≫ https://t.co/O1WUe19ozb #ヒロアカ #heroaca_a #アニメーク

    473109.0K viewsView on X
  • Sep 19, 202622x their median

    🎂予約中🎂 『 #夏目友人帳 』の定番柄が登場💫 お菓子に囲まれた #ニャンコ先生 の可愛いイラストを使用したケーキ🐱 特典は同じ絵柄の缶バッジが付いてきます♪ https://t.co/gvuu9NEf2e https://t.co/WK50PnTuI8

    422008.9K viewsView on X
  • Sep 5, 202622x their median

    『デジモンテイマーズ』新商品がご予約受付中! こちらを対象とした【通販事前予約キャンペーン】も好評開催中★ 皆さまぜひともお見逃しなく! #デジモンテイマーズ #デジモン #digimon 詳細はこちら⇒ https://t.co/EdhnvZ96Ks https://t.co/D0NUYWmD0Y

    3311009.1K viewsView on X
  • Sep 5, 202621x their median

    🎂予約中🎂 TVアニメ『 #吸血鬼すぐ死ぬ 』の定番柄が登場🦇 描きおこしイラストを使用したケーキ(全9種)がラインナップ★ 特典はオリジナル缶バッジを付属✨ https://t.co/M1et7A3920 https://t.co/UqsaQF3tnd

    2714008.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#アニメイト特典#lovelive#アニメイトセット#とうらぶ#ガルクラ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2 interactions against 289K followers, an engagement rate of 0.001%. Measured over 51 original posts, its engagement rate beats 4% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.6K times each, and 0.036% of those impressions turn into an interaction. That is about 1.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 51 posts sampled, 37% carry an image or video, 51% are part of a thread and 49% link out. The account's strongest tracked post pulled 5.5K interactions, about 2759x its own typical post. Recurring topics include #アニメイト特典, #lovelive, #アニメイトセット.

What is アニメイト商品情報局's engagement rate on X?
アニメイト商品情報局 (@animateonline) has an engagement rate of 0.001%, based on the median interactions across 51 original posts from the last 30 days against 289,330 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, アニメイト商品情報局 sits below the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @animateonline have real engagement?
Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @animateonline post?
Most posts go out around 03:00 UTC, and Wednesday is its busiest day, at roughly 2.63 posts per day across the measured window.

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