and ST アンドエスティ(旧ドットエスティ) engagement report
@andst_official - 144K followers on X
Measured over 26 original posts from a 30-day window, last computed on September 27, 2026.
Engagement
A typical post picks up 24 interactions against 144K followers, an engagement rate of 0.017%. Measured over 26 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.1K times each, and 0.291% of those impressions turn into an interaction. That is about 5.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 26 posts sampled, 100% carry an image or video, 27% are part of a thread and 8% link out. The account's strongest tracked post pulled 11K interactions, about 438x its own typical post. Recurring topics include #アンドエスティ倍倍まつり, #秋のお買い物ポイント2倍でうれしさ2倍, #mystywoman.
Measured over 26 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #アンドエスティ倍倍まつり, #秋のお買い物ポイント2倍でうれしさ2倍, #mystywoman.
Compared with accounts its own size
and ST アンドエスティ(旧ドットエスティ)'s engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.017%, and ST アンドエスティ(旧ドットエスティ) sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 8% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -8% | -9% to -7% | 41K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 79 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 17, 2026438x their median
#秋のお買い物ポイント2倍でうれしさ2倍 ✌🛍 #アンドエスティ倍倍まつり 開催記念🎉 抽選で2⃣00名様にand ST ポイント 1,000円分が当たる🎁✨ ① @andst_official をフォロー ② この投稿をリポストで応募完了🔄 抽選結果はここから👇 https://t.co/n6DGzEpLTg 〜9/24(木) 23:59 https://t.co/mptVXZQIWD
- Sep 22, 202627x their median
2026.10.7(Wed) COMING SOON… https://t.co/9o247M3Q0a
- Sep 19, 20265.0x their median
ネットでみていてかわいいなと思っていたローリーズファームのジャケット 実物が想像以上にかわいかったことを現場からお届けします📢🥺 https://t.co/iJ3a5EtX0f
- Sep 17, 20263.1x their median
\ 9/18(金)9:00からSTART🌾🌝 / #秋のお買い物ポイント2倍でうれしさ2倍 ✌✨ and ST 会員様限定! ポイント2倍キャンペーン が開幕📢 今年のシルバーウィークは 秋服はもちろん、いつもの日用品も👗💄 ポイント2倍でおトクにGET🛍✨ https://t.co/PkqkF3Tw4D
- Sep 25, 20262.0x their median
/ セブン ‐ イレブンで出会える 新しいファッションの選択肢👗💖 \ niko and ...やLOWRYS FARMの 毎日をちょっと たのしくするアイテムを🎶 📅 2026/9/25(金)~ 気になると思ったら いいね【❤】してね🍁✨ 詳しくはこちら https://t.co/qcPrlBMExH https://t.co/DRIkHPTiDK
- Sep 21, 20261.9x their median
今年の秋のトレンドはパープル🪻🍇🦄 https://t.co/aC7xqZ1LNK
- Sep 21, 20261.8x their median
ジーナシスのハイショクフリースかわいい🍩 https://t.co/l2EXdJ7K9Y
- Sep 23, 20261.8x their median
シルバーウィーク明けの木曜日🌳 このポストみた方にちょっといいことがありますように🪄✨ https://t.co/0l5YUj2OBV
- Sep 20, 2026
SNSで可愛いとバズってるLOWRYS FARMのナポレオンジャケット https://t.co/YlfmkDRIeg
- Sep 23, 2026
LEPSIMのジャケット どっちも唯一無二の可愛さ https://t.co/eg38yaALT1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 24 interactions against 144K followers, an engagement rate of 0.017%. Measured over 26 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.1K times each, and 0.291% of those impressions turn into an interaction. That is about 5.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 26 posts sampled, 100% carry an image or video, 27% are part of a thread and 8% link out. The account's strongest tracked post pulled 11K interactions, about 438x its own typical post. Recurring topics include #アンドエスティ倍倍まつり, #秋のお買い物ポイント2倍でうれしさ2倍, #mystywoman.
- What is and ST アンドエスティ(旧ドットエスティ)'s engagement rate on X?
- and ST アンドエスティ(旧ドットエスティ) (@andst_official) has an engagement rate of 0.017%, based on the median interactions across 26 original posts from the last 30 days against 143,941 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.017%, and ST アンドエスティ(旧ドットエスティ) sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @andst_official have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @andst_official post?
- Most posts go out around 00:00 UTC, and Friday is its busiest day, at roughly 2.03 posts per day across the measured window.