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and ST アンドエスティ(旧ドットエスティ) engagement report

@andst_official - 144K followers on X

Measured over 26 original posts from a 30-day window, last computed on September 27, 2026.

Engagement

Middle of its size range
Per follower
0.017%
of 144K followers
Per impression
0.291%
8.1K views on a typical post
Reach
5.65%
of its followers see a post
Typical post
24
interactions (median)
Saved
0.012%
1 bookmarks on a typical post
Posting rate
2.03/day
active 37% of days
Peak time
00:00 UTC
Friday

A typical post picks up 24 interactions against 144K followers, an engagement rate of 0.017%. Measured over 26 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.1K times each, and 0.291% of those impressions turn into an interaction. That is about 5.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 26 posts sampled, 100% carry an image or video, 27% are part of a thread and 8% link out. The account's strongest tracked post pulled 11K interactions, about 438x its own typical post. Recurring topics include #アンドエスティ倍倍まつり, #秋のお買い物ポイント2倍でうれしさ2倍, #mystywoman.

Measured over 26 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #アンドエスティ倍倍まつり, #秋のお買い物ポイント2倍でうれしさ2倍, #mystywoman.

Compared with accounts its own size

and ST アンドエスティ(旧ドットエスティ)'s engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.017%, and ST アンドエスティ(旧ドットエスティ) sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link8% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 79 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 17, 2026438x their median

    #秋のお買い物ポイント2倍でうれしさ2倍 ✌🛍 #アンドエスティ倍倍まつり 開催記念🎉 抽選で2⃣00名様にand ST ポイント 1,000円分が当たる🎁✨ ① @andst_official をフォロー ② この投稿をリポストで応募完了🔄 抽選結果はここから👇 https://t.co/n6DGzEpLTg 〜9/24(木) 23:59 https://t.co/mptVXZQIWD

    1.9K8.6K3023402K viewsView on X
  • Sep 22, 202627x their median

    2026.10.7(Wed) COMING SOON… https://t.co/9o247M3Q0a

    5626811558K viewsView on X
  • Sep 19, 20265.0x their median

    ネットでみていてかわいいなと思っていたローリーズファームのジャケット 実物が想像以上にかわいかったことを現場からお届けします📢🥺 https://t.co/iJ3a5EtX0f

    11151249K viewsView on X
  • Sep 17, 20263.1x their median

    \ 9/18(金)9:00からSTART🌾🌝 / #秋のお買い物ポイント2倍でうれしさ2倍 ✌✨ and ST 会員様限定! ポイント2倍キャンペーン が開幕📢 今年のシルバーウィークは 秋服はもちろん、いつもの日用品も👗💄 ポイント2倍でおトクにGET🛍✨ https://t.co/PkqkF3Tw4D

    6580212K viewsView on X
  • Sep 25, 20262.0x their median

    / セブン ‐ イレブンで出会える 新しいファッションの選択肢👗💖 \ niko and ...やLOWRYS FARMの 毎日をちょっと たのしくするアイテムを🎶 📅 2026/9/25(金)~ 気になると思ったら いいね【❤】してね🍁✨ 詳しくはこちら https://t.co/qcPrlBMExH https://t.co/DRIkHPTiDK

    441118.7K viewsView on X
  • Sep 21, 20261.9x their median

    今年の秋のトレンドはパープル🪻🍇🦄 https://t.co/aC7xqZ1LNK

    4040211K viewsView on X
  • Sep 21, 20261.8x their median

    ジーナシスのハイショクフリースかわいい🍩 https://t.co/l2EXdJ7K9Y

    3931114K viewsView on X
  • Sep 23, 20261.8x their median

    シルバーウィーク明けの木曜日🌳 このポストみた方にちょっといいことがありますように🪄✨ https://t.co/0l5YUj2OBV

    362328.0K viewsView on X
  • Sep 20, 2026

    SNSで可愛いとバズってるLOWRYS FARMのナポレオンジャケット https://t.co/YlfmkDRIeg

    2901114K viewsView on X
  • Sep 23, 2026

    LEPSIMのジャケット どっちも唯一無二の可愛さ https://t.co/eg38yaALT1

    2730011K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#アンドエスティ倍倍まつり#秋のお買い物ポイント2倍でうれしさ2倍#mystywoman

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 24 interactions against 144K followers, an engagement rate of 0.017%. Measured over 26 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.1K times each, and 0.291% of those impressions turn into an interaction. That is about 5.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 26 posts sampled, 100% carry an image or video, 27% are part of a thread and 8% link out. The account's strongest tracked post pulled 11K interactions, about 438x its own typical post. Recurring topics include #アンドエスティ倍倍まつり, #秋のお買い物ポイント2倍でうれしさ2倍, #mystywoman.

What is and ST アンドエスティ(旧ドットエスティ)'s engagement rate on X?
and ST アンドエスティ(旧ドットエスティ) (@andst_official) has an engagement rate of 0.017%, based on the median interactions across 26 original posts from the last 30 days against 143,941 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.017%, and ST アンドエスティ(旧ドットエスティ) sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @andst_official have real engagement?
Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @andst_official post?
Most posts go out around 00:00 UTC, and Friday is its busiest day, at roughly 2.03 posts per day across the measured window.

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