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Andrew Zimmern engagement report

@andrewzimmern - 1.3M followers on X

Measured over 46 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Bottom quarter for its size
Per follower
0.005%
of 1.3M followers
Per impression
0.503%
12K views on a typical post
Reach
0.93%
of its followers see a post
Typical post
58
interactions (median)
Saved
0.043%
5 bookmarks on a typical post
Posting rate
1.53/day
active 77% of days
Peak time
16:00 UTC
Monday

A typical post picks up 58 interactions against 1.3M followers, an engagement rate of 0.005%. Measured over 46 original posts, its engagement rate beats 25% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.503% of those impressions turn into an interaction. That is about 0.928% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 46 posts sampled, 83% carry an image or video and 54% link out. The account's strongest tracked post pulled 924 interactions, about 16x its own typical post.

Measured over 46 original posts from a 30-day window, last computed on October 25, 2026. Recurring tag: #unga.

Compared with accounts its own size

Andrew Zimmern's engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 31% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, Andrew Zimmern sits above the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video83% of posts+111%+108% to +115%34K
Outbound link54% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 54% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 314 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 13, 202616x their median

    Seattle has plenty of restaurants that deserve the hype, but some of my favorite spots are the ones you might not hear about as often. Hamdi, Communion, Walrus and Carpenter, Canlis, Saint Bread, and Mt. Bagel have all made a name for themselves. But if you’re looking to get off the beaten path, add Zax Eat and Three, Nirvana, Curbside, Gan Bei, La Cabana, and Pizza by Ruffin to your list. Save this for your next Seattle food adventure and tell me which spot I should try next.

    8335530652K viewsView on X
  • Sep 11, 20269.4x their median

    Twenty-five years ago today, I was a New York expat living in Minnesota, desperately trying to find my mother. My mother made it home. A lot of people’s mothers, fathers, sons and daughters did not. Today I’m remembering them, and hoping that after 25 years of living in the shadow of that day, we can become as good at finding our way toward one another as we have become at finding reasons to pull apart.

    5132212020K viewsView on X
  • Sep 8, 20268.8x their median

    Sweet Lou’s is doing the kind of cooking I love to see. They make everything themselves, and when they can’t, they source it locally. The pork hot dog with Brie and onion jam is outstanding, and the French dip is seriously good. Rich, beefy, cheesy and exactly the kind of sandwich you want to keep eating. My only note? Give that French dip a little hit of acidity to cut through all that richness. Pickles, peppers, something bright. But that’s a minute detail. The big picture is simple: Sweet Lou’s is making great food from scratch and taking the extra steps to source locally whenever they can. That matters, and you can taste it.

    4593219243K viewsView on X
  • Sep 1, 20267.9x their median

    Another year, another Minnesota State Fair new food crawl. This year, I tried a dozen or so of the top rated items from the Twin City’s top rated food critics. Here’s my take. The only 5/5s I tried thus far this year: the Peri Peri Bowl from Afro Deli, Bao Belly at RC’s BBQ, Apple Fries, Lemochi Tanghulu, and Kosharina’s Egyptian Hawawashi. All five were standouts and absolutely worth seeking out. There were several items that were good but not great (mostly all the fried items, technique is everything here), and some were just plain overrated.  My full review of all the items I tried this year will be up on my Youtube soon. Stay tuned. The State Fair is always a mix of hits and misses, but that’s part of the fun. What did you eat this year?

    4122713643K viewsView on X
  • Oct 1, 20267.8x their median

    I’m a big believer in supporting independent restaurants, but that doesn’t mean I’m anti-chain. I’m just a lot more selective about the chains I support. And Bonchon? They’re pretty high on that list. The wings are where it’s at. Extremely crunchy, with a beautiful soy garlic flavor that hits exactly the way you want it to. And they have a ton of other sauces you can add to your wings, so there’s plenty to explore. I got the soy garlic wings and drumsticks, plus kimchi and onion rings. So yes, I’ll always champion independent restaurants, but when a chain is doing something this good, I’m happy to give credit where credit is due.

    4021827740K viewsView on X
  • Jul 10, 20267.3x their median

    No one wants another loaf of zucchini bread. You need this instead. First, it’s a couple from the farmer’s market. Then your neighbor leaves a bag on your porch. Then your garden decides you’re responsible for feeding a small village. Fortunately, the Italians solved this problem a long time ago. And thanks to Stanley Tucci, a whole new generation of home cooks discovered just how good this pasta really is. Want the recipe? Check the link in my bio.

    392229352K viewsView on X
  • Oct 3, 20267.2x their median

    Join me at @nycwff, New York City's premier food and wine festival. I'll be hosting Oyster Bash, presented by Modelo, on October 17th as part of an incredible weekend celebrating the best in food, drink, and culture, alongside some of the biggest names in the culinary world. Come eat, sip, and experience unforgettable events across the city, all while supporting @beardfoundation and @eventzerofoundation. Get your tickets using the link in my bio.

    3682226229K viewsView on X
  • Jul 22, 20267.1x their median

    This is a very good reason to skip takeout. Green mango salad and lemongrass chicken are two Vietnamese classics that belong in your regular rotation. The salad takes about five minutes. The chicken needs a good marinade, a hot grill or pan and enough restraint to let the edges get properly dark and sticky. Want the recipes? Check the link in my bio.

    3752615143K viewsView on X
  • Sep 21, 20267.1x their median

    Fritto misto is one of the simplest and most satisfying ways to cook great seafood, but it demands one thing: eat it immediately. I’m frying up gorgeous shrimp, squid and small whole trout in a cold white wine batter until shatteringly crisp.That's my kind of game-day food. A huge thank you to @efish_co for providing the beautiful seafood for this episode. Catch the new episode of Wild Game Kitchen tonight at 7 PM ET on Tastemade or watch it on my YouTube channel. Bring your appetite.

    3811513236K viewsView on X
  • Oct 19, 20266.3x their median

    There is something seriously wrong with the fact that there isn’t a line out the door at La Mama Restaurant I tried the lamb kebab platter with fresh fruit and basmati rice, the chicken shawarma wrap and the lamb shoulder, which was cooked to perfection. Everything was beautifully seasoned, and the kebab platter alone could easily feed three people. The mango juice was delicious, too. Let me know which local restaurant in Minnesota I should visit next.

    3281621039K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#unga

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 58 interactions against 1.3M followers, an engagement rate of 0.005%. Measured over 46 original posts, its engagement rate beats 25% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.503% of those impressions turn into an interaction. That is about 0.928% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 46 posts sampled, 83% carry an image or video and 54% link out. The account's strongest tracked post pulled 924 interactions, about 16x its own typical post.

What is Andrew Zimmern's engagement rate on X?
Andrew Zimmern (@andrewzimmern) has an engagement rate of 0.005%, based on the median interactions across 46 original posts from the last 30 days against 1,253,068 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Andrew Zimmern sits above the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @andrewzimmern have real engagement?
Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @andrewzimmern post?
Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 1.53 posts per day across the measured window.

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