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Andrea McLean engagement report

@andrea_mclean - 226K followers on X

Measured over 1 original post from a 30-day window, last computed on October 1, 2026.

Engagement

Per follower
0.012%
of 226K followers
Per impression
0.207%
13K views on a typical post
Reach
5.74%
of its followers see a post
Typical post
27
interactions (median)
Saved
0.031%
4 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
10:00 UTC
Sunday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 27 interactions against 226K followers, an engagement rate of 0.012%. Posts are seen about 13K times each, and 0.207% of those impressions turn into an interaction. That is about 5.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 143 interactions, about 5.3x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 1, 2026.

Where this sits in the catalog

At 0.012%, Andrea McLean sits above the 10th percentile of the 201,985 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.672%
p902.54%
p9982.5%
Engagement rate as a share of followers, across the 201,985 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,906 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.672%
90th percentile2.54%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 71 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Mar 9, 20225.3x their median

    Our #FirstNewsUkraineSchoolsAppeal launches today. @First_News and UK schools are uniting in support of #Ukraine. Join schools wearing yellow and blue on Wed 16 March to help raise vital funds for the @decappeal. For more info on how to get involved go to https://t.co/VbRz5SKCKJ https://t.co/c5ZDe2StMq

    67441022View on X
  • Mar 22, 20224.2x their median

    It's Publication Day! I'm so proud of this book, and the good I know it will do. It's available online from pretty much everywhere you get your books. https://t.co/MAQJvHYQup https://t.co/uimuogK1kl

    837221View on X
  • Mar 12, 20221.9x their median

    Look what arrived today!! I can't wait for you to read it... https://t.co/hNLG5a3tOk #newbook #YouJustNeedToBelieveIt #10WaysIn10Days #UnlockYourCourage #ReclaimYourPower https://t.co/G6sgH0bKPn

  • Dec 16, 20211.9x their median

    Chilling in checks… @bonmarche https://t.co/7v0FF9RaxH https://t.co/5pozagtk5b

  • Mar 30, 20261.8x their median

    A perfect moment. Sunshine, washing out, dog keeping an eye on things, legs in sun body in shade, about to start writing, hubby at the shops getting food and to 'give me peace’. 😊 https://t.co/IhZ98EcAqq

    4504014K viewsView on X
  • Mar 21, 20221.7x their median

    So great to chat with Lorraine today about my brand new book - out tomorrow! https://t.co/hNLG5a3tOk (Don't let the title fool you...😉) https://t.co/uWQO5LGD0M

  • Aug 1, 20221.5x their median

    Yaaaaaaaayyyyy!!! So happy that @ekinsuofficial and Davide won!!!! #loveisland

  • Mar 6, 2026

    I hope this book will help you feel a little less hideous about whatever it is that keeps you up at night… Pre-order yours here: https://t.co/RiyyLjsR4b https://t.co/zJceiFW2ud

    322108.5K viewsView on X
  • Sep 6, 2026

    A heartfelt thank you 🙏 https://t.co/DTzZheSlEB https://t.co/PrargX5En2

    2520013K viewsView on X
  • Mar 13, 2026

    My new book, Shameless, is for anyone who has ever got things wrong. Messed up. Embarrassed ourselves. Let ourselves down. Which means it’s for all of us. https://t.co/XG6pFjY8IB https://t.co/FnDy1GnbkV

    230204.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 27 interactions against 226K followers, an engagement rate of 0.012%. Posts are seen about 13K times each, and 0.207% of those impressions turn into an interaction. That is about 5.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 143 interactions, about 5.3x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Andrea McLean's engagement rate on X?
Andrea McLean (@andrea_mclean) has an engagement rate of 0.012%, based on the median interactions across 1 original posts from the last 30 days against 226,457 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, Andrea McLean sits above the 10th percentile of the 201,985 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @andrea_mclean have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @andrea_mclean post?
Most posts go out around 10:00 UTC, and Sunday is its busiest day, at roughly 0.03 posts per day across the measured window.

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