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&honey engagement report

@andhoney_japan - 312K followers on X

Measured over 7 original posts from a 30-day window, last computed on October 14, 2026.

Engagement

Per follower
0.044%
of 312K followers
Per impression
1.21%
11K views on a typical post
Reach
3.63%
of its followers see a post
Typical post
138
interactions (median)
Saved
0.061%
7 bookmarks on a typical post
Posting rate
0.27/day
active 23% of days
Peak time
09:00 UTC
Thursday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 138 interactions against 312K followers, an engagement rate of 0.044%. Posts are seen about 11K times each, and 1.21% of those impressions turn into an interaction. That is about 3.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 11K interactions, about 80x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on October 14, 2026.

Where this sits in the catalog

At 0.044%, &honey sits above the 25th percentile of the 205,152 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 162 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 6, 202680x their median

    \LDK the Beauty A評価受賞※を記念して✨/ &honey Professional プレゼントキャンペーン🤍 豪華4点セットを、IG/X合計で30名様にプレゼント🎁 サロン専売品を自宅で試せるチャンス✨ 🎟️応募方法 1️⃣ @andhoney_japan をフォロー 2️⃣この投稿をリポスト 最近の髪悩みをリプライで当選確率アップ! 3️⃣プレゼント受け取り後、   SNSでガチレビューお願いします! 🗓 応募期間 7/6(月)〜7/19(日) プレゼントの詳細はツリーから▼

    2.0K6.4K2.5K73877K viewsView on X
  • Jun 17, 202677x their median

    \ご好評につき第二弾!/ ディズニープリンセス限定デザイン 発売記念キャンペーン👑✨ ディズニー限定パッケージのクレンジングオイルを 抽選でInstagram・X合計15名様にプレゼント! 🎁応募方法 (1)@andhoney_japan をフォロー (2)3種類のなかから欲しいシリーズの番号をつけて、       この投稿を引用リポスト    いいねすると当選確率アップ! 🎁応募期間 6/17(水)〜6/30(火) プレゼントの詳細はツリーから▼

    4.1K2.3K4013.9K179K viewsView on X
  • Aug 17, 20267.7x their median

    ついに、&honeyから…🍯✨ ハニーメイトのみなさま待望の『リップクリーム』が新登場🧡 とろ〜り濃蜜なハチミツ*のようなテクスチャーにこだわり、 理想の仕上がりに合わせて選べる4タイプを同時発売💫 8月27日(木)より発売スタート👀 * 保湿 https://t.co/NPSpuUG7ma

    86817911855K viewsView on X
  • Jul 1, 20265.1x their median

    \🎁今月も当たる!🎁/ 毎月30名様に豪華賞品が当たる! 5ヶ月連続🎀キラメキ&honeyカードキャンペーン🍯✨ どの商品が自分に合うか迷っている方もまずは診断してみてください📝 ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈ 💛応募方法💛 ❶&honey公式アカウント(@andhoney_japan)をフォロー ❷URLからキラメキ&honeyカードを作成 ❸「Xでシェア」ボタンからそのままポストして完了💌  「#ハニーバーサリー」と@andhoney_japanは入力したままにしてください✅ ▼ 💖キラメキ&honeyカード作成はこちらから💖 https://t.co/qLnWmoERNW ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈ 🍯7月の賞品 新商品、&honey Professional4点(シャンプー、ブースタートリートメント、ヘアトリートメント、ヘアオイル) 🕐応募期間:7月31日(金)23:59まで 📣結果発表 当選者の方にはDMにてご連絡いたします。 ※プレゼント発送までお時間をいただく場合がございます。 #アンドハニー8周年

    376280391428K viewsView on X
  • Aug 2, 20265.1x their median

    \🎁今月でラスト!🎁/ 毎月30名様に豪華賞品が当たる! 5ヶ月連続🎀キラメキ&honeyカードキャンペーン🍯✨ どの商品が自分に合うか迷っている方もまずは診断してみてください📝 ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈ 💛応募方法💛 ❶&honey公式アカウント(@andhoney_japan)をフォロー ❷URLからキラメキ&honeyカードを作成 ❸「Xでシェア」ボタンからそのままポストして完了💌  「#ハニーバーサリー」と@andhoney_japanは入力したままにしてください✅ ▼ 💖キラメキ&honeyカード作成はこちらから💖 https://t.co/qLnWmoERNW ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈ 🍯8月の賞品 ・&honey Rich 4点(シャンプー、ヘアトリートメント、ヘアオイル、ヘアミルク) ・&honey リップクリーム 4種 🕐応募期間:8月31日(月)23:59まで 📣結果発表 当選者の方にはDMにてご連絡いたします。 ※プレゼント発送までお時間をいただく場合がございます。 #アンドハニー8周年

    360300331132K viewsView on X
  • Sep 7, 20264.7x their median

    ⋰ 話題の“はちみちゅリップ”もう試した?🍯💋 ⋱ とろけるハチミツ*を 閉じ込めたような濃蜜テクスチャー💫 乾燥が気になる季節でも、ぷるんとうるおう唇へ💋 気になる!⇨いいね🧡 もう試した!⇨リツイート🔁 * 保湿 https://t.co/CBpgDOhk6i

    5626701330K viewsView on X
  • Sep 25, 20263.9x their median

    【数量限定】ボディミルクが「くまのプーさん」限定デザインで登場🐻🍯 🏵️しっとりタイプのDeep Moist ミルク金木犀ハニーの香り 💐うるさらタイプのMelty Moist ミルクブーケハニーの香り ボディミルク2種&ハンドクリーム3種が同時発売中✨ 数量限定なのでお早めにチェック👀💕 ※一部取り扱いのない店舗がございます。

    4547011425K viewsView on X
  • Jun 22, 20263.2x their median

    この夏だけ!ピクサー限定デザインが登場🎬✨ 限定デザインのシャンプー&トリートメントが2種同時発売! メントール配合のクール処方で 暑い季節もひんやり心地よく🧊 全国のドラッグストア・バラエティショップにて 6月24日(水)より数量限定発売🛒💫 ○一部取り扱いのない店舗がございます https://t.co/JbmnDu2NWS

    444694963K viewsView on X
  • Sep 26, 20263.3x their median

    【数量限定】ハンドクリームが「くまのプーさん」限定デザインで登場🍯🐝 🌼乾燥肌ケアのDeep Moist 🌹トーンアップ*のMelty Moist 🫐手肌荒れ予防のMiky Moist ハンドクリーム3種&ボディミルク2種が同時発売中✨ 数量限定なのでお早めにチェック👀💕 ※一部取り扱いのない店舗がございます。 * メーキャップ効果による

    3855221023K viewsView on X
  • Jul 17, 20262.9x their median

    \🎁今月も当たる!🎁/ 毎月30名様に豪華賞品が当たる! 5ヶ月連続🎀キラメキ&honeyカードキャンペーン🍯✨ どの商品が自分に合うか迷っている方もまずは診断してみてください📝 ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈ 💛応募方法💛 ❶&honey公式アカウント(@andhoney_japan)をフォロー ❷URLからキラメキ&honeyカードを作成 ❸「Xでシェア」ボタンからそのままポストして完了💌  「#ハニーバーサリー」と@andhoney_japanは入力したままにしてください✅ ▼ 💖キラメキ&honeyカード作成はこちらから💖 https://t.co/qLnWmoERNW ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈ 🍯7月の賞品 まつげ美容液、&honey Professional4点(シャンプー、ブースタートリートメント、ヘアトリートメント、ヘアオイル) 🕐応募期間:7月31日(金)23:59まで 📣結果発表 当選者の方にはDMにてご連絡いたします。 ※プレゼント発送までお時間をいただく場合がございます。 #アンドハニー8周年

    21815226924K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 138 interactions against 312K followers, an engagement rate of 0.044%. Posts are seen about 11K times each, and 1.21% of those impressions turn into an interaction. That is about 3.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 11K interactions, about 80x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is &honey's engagement rate on X?
&honey (@andhoney_japan) has an engagement rate of 0.044%, based on the median interactions across 7 original posts from the last 30 days against 311,995 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.044%, &honey sits above the 25th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @andhoney_japan have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @andhoney_japan post?
Most posts go out around 09:00 UTC, and Thursday is its busiest day, at roughly 0.27 posts per day across the measured window.

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