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Amy Bruni engagement report

@amybruni - 246K followers on X

Measured over 3 original posts from a 30-day window, last computed on September 9, 2026.

Engagement

Per follower
0.062%
of 246K followers
Per impression
2.19%
6.9K views on a typical post
Reach
2.83%
of its followers see a post
Typical post
152
interactions (median)
Saved
0.043%
3 bookmarks on a typical post
Posting rate
0.23/day
active 23% of days
Peak time
14:00 UTC
Sunday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 152 interactions against 246K followers, an engagement rate of 0.062%. Posts are seen about 6.9K times each, and 2.19% of those impressions turn into an interaction. That is about 2.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video. The account's strongest tracked post pulled 228 interactions, about 1.5x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on September 9, 2026.

Where this sits in the catalog

At 0.062%, Amy Bruni sits above the 25th percentile of the 66,536 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.5%
p902.09%
p99119.7%
Engagement rate as a share of followers, across the 66,536 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,995 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.5%
90th percentile2.09%
99th percentile119.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video67% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 151 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 25, 20261.5x their median

    Wait this can’t be true.

    208515013K viewsView on X
  • Jun 29, 2026

    On a flight and the man next to me took two snacks out of the snack basket and the flight attendant was like “I’m gonna need one of those back.” 😱

    186118034K viewsView on X
  • May 16, 2026

    Tune in TONIGHT - LIVE as I hang with the one and only @amybruni! We'll be taking Qs and chatting abhout Amy's amazing new book! https://t.co/nizEd0hsog #talkshoplive

    183134315K viewsView on X
  • Aug 28, 2026

    Hey friends! If you’ve purchased a copy of my newest cookbook - Cuisine to Kill For - would you mind dropping a review where ever you purchased from? Reviews are huge for us authors! Also, if you use Goodreads, please leave your review there too. I really appreciate you all! ❤️👻🧑‍🍳🔪

    13511605.1K viewsView on X
  • Apr 24, 2026

    True crime, ghosts, history…and food. All of my favorite things! Unbox my new cookbook with me ❤️ Releasing on 7/28 - ‘Cuisine to Kill For’ is available for pre-order now! (pre-orders are huge for us, so if you are able, I am so thankful!) Cheers! 🥂👻🔪 https://t.co/1qjgaafdhL

    10212927.0K viewsView on X
  • Jun 11, 2026

    Haunted biker bar? Count me in. Also, I’ve investigated here - and this is one of those places where objects literally go flying across the room on a regular basis. 👻👀 https://t.co/YBzmqZ0wRH

    816403.0K viewsView on X
  • Jul 23, 2026

    Coming this Fall to @streambeacontv ‘It Followed Me Home’ Some hauntings never let go. Come along as we explore the very real hauntings of an often-overlooked Gold Rush town nestled in the Sierra foothills of California - a place I called home for years, and where much of my family and many of my closest friends still live. When the people I love began experiencing unexplained happenings, I flew across the country to help…and brought the cavalry with me.

    777338.8K viewsView on X
  • Jul 10, 2026

    Happy birthday to the one and only @amybruni. Thankful for your friendship. ❤️ https://t.co/xZMqftquGq

    753413.7K viewsView on X
  • Apr 23, 2026

    Is there a reliable UK version of StubHub, seatgeek, etc?

    110502.6K viewsView on X
  • Jun 26, 2026

    Ready for Spooky Summer? 👻 Join acclaimed author and paranormal investigator @amybruni for a LIVE virtual Q&A, meet & greets, and creepy culinary thoughts from her new book, "Cuisine To Kill For" - Get tickets: https://t.co/kSsJTv045s https://t.co/sLSPDjADt0

    122012.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 152 interactions against 246K followers, an engagement rate of 0.062%. Posts are seen about 6.9K times each, and 2.19% of those impressions turn into an interaction. That is about 2.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video. The account's strongest tracked post pulled 228 interactions, about 1.5x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Amy Bruni's engagement rate on X?
Amy Bruni (@amybruni) has an engagement rate of 0.062%, based on the median interactions across 3 original posts from the last 30 days against 245,839 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.062%, Amy Bruni sits above the 25th percentile of the 66,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @amybruni have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @amybruni post?
Most posts go out around 14:00 UTC, and Sunday is its busiest day, at roughly 0.23 posts per day across the measured window.

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