Amnesty International engagement report
@amnesty - 2.1M followers on X
Measured over 21 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 752 interactions against 2.1M followers, an engagement rate of 0.036%. Measured over 21 original posts, its engagement rate beats 54% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 3.37% of those impressions turn into an interaction. That is about 1.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 21 posts sampled, 71% carry an image or video and 33% link out. The account's strongest tracked post pulled 14K interactions, about 19x its own typical post.
Measured over 21 original posts from a 30-day window, last computed on October 25, 2026. Recurring tag: #internationalsafeabortionday.
Compared with accounts its own size
Amnesty International's engagement rate beats 54% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 81% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.036%, Amnesty International sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 71% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 71% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 450 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 9, 202619x their median
We are deeply alarmed by the disturbing reports of #HussamAbuSafiya being subjected to continued beatings, deliberate sleep deprivation, and threats against divulging his detention conditions while in Israeli custody. Israeli authorities must immediately and unconditionally release Dr. Abu Safiya and all Palestinians arbitrary detained. Pending Dr. Hussam’s release, the Israeli Prison Service must ensure he is fully protected from abuse, granted urgent adequate and independent medical care and allowed immediate visitation by independent monitors. Act now: https://t.co/MJ9DKJSpXg #FreeDrHussamAbuSafiya
- Sep 24, 20269.5x their median
While Israel continues its genocide against Palestinians in the Gaza Strip, ethnic cleansing in the West Bank and persists with imposing its unlawful occupation and system of apartheid against Palestinians, PM Benjamin Netanyahu, wanted by the ICC for war crimes and crimes against humanity, is set to address the UN General Assembly in New York instead of standing trial at The Hague. It is doubly shameful that the US government continues to ignore the arrest warrant against Netanyahu - while denying Palestinian representatives visas to attend the UNGA. Nearly two years since the ICC issued arrest warrants against Netanyahu, impunity continues to reign - and Palestinians are paying the price. Continuing to undermine the ICC sends a cruel message to all victims of international crimes that prospects for justice remain elusive while the USA and other powerful states deliberately erode the universal value of international law. All states, including the USA, should enforce the Court’s arrest warrants and hand over Netanyahu to the ICC. International law must be upheld and international justice mechanisms supported to end impunity for international crimes and ensure respect for human rights for all.
- Jul 21, 202611x their median
Peaceful dissent is being suppressed in India. Police in New Delhi reportedly used unnecessary and excessive force against protestors demanding accountability in the Indian education system. The role of the authorities is to protect and facilitate peaceful protests, not to suppress them. Read more 👇 https://t.co/9Rru3UBlan
- Jul 30, 20267.9x their median
India continued supplying arms, ammunition, and military components to Israel despite the substantial risk they could be used in Israel's ongoing genocide against Palestinians in the occupied Gaza Strip – new @Amnesty investigation. Read our latest report: https://t.co/Ih4yLbBvqT
- Jul 24, 20268.2x their median
Delhi's Lieutenant Governor has invoked powers under India's National Security Act that allow police to hold people in administrative detention without procedural guarantees, including the right to be informed of the grounds of detention and the possibility to challenge is before judicial authorities. This move is deeply concerning. We urge the Delhi Police not to invoke the NSA against peaceful protesters. Read more: https://t.co/GJXGcIvMMA
- Jul 23, 20269.8x their median
Rather than launching a campaign against the ICC and continuing to arm a government engaged in a genocide, US authorities should respect human rights and the rule of law. New York Mayor Mamdani is right: PM Netanyahu should be arrested and tried by the International Criminal Court.
- Oct 20, 20266.4x their median
Once again, Israel’s apartheid system is turning the olive harvest into a season of horror for Palestinian families across the occupied West Bank. State-driven attacks by settlers on farmers that damage, destroy and steal crops, combined with Israeli military restrictions on access to groves, are causing immense suffering and economic loss for Palestinians. Read more 👇 https://t.co/lKxVNfUsNk
- Jul 10, 20269.5x their median
We call on Indonesian authorities to urgently repeal its classification of the spread of LGBTQI+ culture as a 'non-military threat'. The forced removal of a scientifically backed online post that concluded homosexuality is not a mental disorder brought attention to the regulation, which places the spread of LGBTQI+ culture in the same category as terrorism, separatism and radicalism. Its removal sets a dangerous precedent of censorship and fortifies the harmful regulation itself.
- Sep 22, 20264.9x their median
As the Israel team travels to Europe where they will play against Austria, Ireland and Kosovo between 24 September - 6 October, Palestinian families are being displaced and dispossessed, their land stolen, their olive trees uprooted, and their histories erased by settlers with the support of the Israeli military. The beautiful game should bring people together, not rubber-stamp apartheid. It’s unconscionable that the Israel men’s football team will participate in the UEFA Nations League this autumn despite clear evidence that Israel’s football association continues to support illegal settlements. Sport should never be used as a public relations spectacle for states committing atrocities. When rules are broken, when occupation, apartheid and genocide are ongoing, we cannot look the other way.
- Jul 28, 20264.0x their median
Pakistan: Authorities must lift communications blackout following reports of lethal force used against protesters amid elections. Read more 👇 https://t.co/XJPyo5YnlG
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 752 interactions against 2.1M followers, an engagement rate of 0.036%. Measured over 21 original posts, its engagement rate beats 54% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 3.37% of those impressions turn into an interaction. That is about 1.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 21 posts sampled, 71% carry an image or video and 33% link out. The account's strongest tracked post pulled 14K interactions, about 19x its own typical post.
- What is Amnesty International's engagement rate on X?
- Amnesty International (@amnesty) has an engagement rate of 0.036%, based on the median interactions across 21 original posts from the last 30 days against 2,090,765 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.036%, Amnesty International sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @amnesty have real engagement?
- Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @amnesty post?
- Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 1.1 posts per day across the measured window.