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Alton Brown engagement report

@altonbrown - 4.0M followers on X

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.023%
of 4.0M followers
Per impression
1.03%
91K views on a typical post
Reach
2.26%
of its followers see a post
Typical post
932
interactions (median)
Saved
0.008%
7 bookmarks on a typical post
Posting rate
0.07/day
active 3% of days
Peak time
00:00 UTC
Monday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 932 interactions against 4.0M followers, an engagement rate of 0.023%. Posts are seen about 91K times each, and 1.03% of those impressions turn into an interaction. That is about 2.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. The account's strongest tracked post pulled 7.9K interactions, about 8.5x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.023%, Alton Brown sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 14, 20258.5x their median

    Roy Scheider improvised “You’re gonna need a bigger boat” in Jaws, it wasn’t in the script. One of cinema’s most legendary ad-libbed lines. https://t.co/RMxLc46KuI

    7.5K32525181.0M viewsView on X
  • Aug 11, 20254.1x their median

    Truth is, “use by” dates are just suggestions. If it doesn’t stink, isn’t bubbling ominously or growing fuzz (excluding certain cheeses of course), I’ll usually eat it.

    3.5K1751232999K viewsView on X
  • Feb 4, 20263.9x their median

    How hard could it really be to live without an @amazon account? I mean...hard yeah, but maybe worth it?

    2.9K17556637146K viewsView on X
  • Jan 7, 20263.3x their median

    I'd love to hear what you all think of the newfangled (not to mention inverted) food pyramid we were presented today.

    1.6K261.4K38449K viewsView on X
  • Jul 24, 20253.0x their median

    I just cut up four slim Jim’s into a mixing bowl of captain crunch, heavy cream and bourbon, topped with mini marshmallows because….you know why.

    2.3K8640551214K viewsView on X
  • Aug 6, 20252.5x their median

    The most luxurious meal isn’t a dinner, it’s a three-hour lunch followed by a nap.

    2.1K132692157K viewsView on X
  • Jul 4, 20262.1x their median

    Dear America, slaw...cole freakin' slaw. That's all I have to say.

    1.7K4118519105K viewsView on X
  • Aug 24, 20252.0x their median

    If you want to really get technical about it, a hotdog isn’t a sandwich, it’s a gyro.

    1.6K1012072588K viewsView on X
  • Sep 20, 20251.9x their median

    I’m curious, how many of you grill-folk out there prefer gas (natural or propane) to charcoal?

    8771987828156K viewsView on X
  • Sep 24, 20251.9x their median

    From now on I’m only designing recipes that call for the “really bad” olive oil.

    1.6K411141267K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 932 interactions against 4.0M followers, an engagement rate of 0.023%. Posts are seen about 91K times each, and 1.03% of those impressions turn into an interaction. That is about 2.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. The account's strongest tracked post pulled 7.9K interactions, about 8.5x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Alton Brown's engagement rate on X?
Alton Brown (@altonbrown) has an engagement rate of 0.023%, based on the median interactions across 1 original posts from the last 30 days against 4,008,216 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.023%, Alton Brown sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @altonbrown have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @altonbrown post?
Most posts go out around 00:00 UTC, and Monday is its busiest day, at roughly 0.07 posts per day across the measured window.

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