Al Roker engagement report
@alroker - 2.2M followers on X
Measured over 1 original post from a 30-day window, last computed on October 7, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 11 interactions against 2.2M followers, an engagement rate of 0.001%. Posts are seen about 3.2K times each, and 0.347% of those impressions turn into an interaction. That is about 0.147% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video, 100% are part of a thread and 100% link out. The account's strongest tracked post pulled 27K interactions, about 2482x its own typical post. Recurring topics include #onlyyou, #smokeybear82. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on October 7, 2026. Recurring tags: #onlyyou, #smokeybear82.
Where this sits in the catalog
At 0.001%, Al Roker sits below the 10th percentile of the 156,396 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 345 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 27, 20252482x their median
Going into the severe weather and hurricane season, this cannot be good. The Commerce Department has laid off hundreds of NOAA employees, many with specialized skills who work at one of the world's top climate science and weather forecasting agencies. Why it matters: The National Oceanic and Atmospheric Administration is responsible for providing weather watches and warnings, monitoring and studying Earth's climate, as well as operating weather satellites and protecting marine life. The layoffs of probationary employees that began Thursday hit soon after cuts at the behest of Elon Musk's Department of Government Efficiency occurred at other climate and environment agencies. The big picture: NOAA's missions require staff to work around the clock to monitor dangerous weather, earthquakes that could cause tsunamis, and other hazards. In recent weeks, NOAA's National Weather Service has issued warnings for deadly flooding in Kentucky, heavy snow, frigid temperatures and other hazards across the country. While NOAA had pushed for public safety exemptions from the layoffs for NWS meteorologists, not all were granted. A congressional aide reported hearing that "some" at NWS were spared but "not many."
- Feb 27, 2025
I never thought Iâd be in this position, but I was unexpectedly terminated from my job as an NWS meteorologist. This isnât just about meâthis impacts the future of weather forecasting. #NWS #NOAA https://t.co/DWKmz4IiWp
- Feb 27, 2025
Unfortunately I can confirm the rumors going around today since I received "the email"...I don't want to make any comments other than I am exploring legal options in a couple of avenues. I will probably be deactivating this account for a variety of reasons soon. I always advocate contacting representatives about the importance of the NWS/NOAA mission.
- Apr 4, 2025
MAJOR IMPACTS TO NOAA SERVICES COMING all of the listed websites/services from NOAA are set to disappear tonight due to contract terminations with no backups or recovery possible. this is almost unimaginable https://t.co/wiB4KqgOen
- Aug 20, 2025
Wishing a happy birthday to my dear hubby. Thanks âŠ@alrokerâ© for the joy and love and laughter. We are blessed to have your beautiful spirit in our lives. https://t.co/YvanDfvfbq
- Feb 27, 2025
The National Oceanic and Atmospheric Administration (NOAA) today begun the mass firing of hundreds of federal employees under the agency and its several child agencies, including the National Marine Fisheries Service (NMFS) and the National Weather Service (NWS), which has already been suffering from low-staffing over the last few years. The cuts are expected to effect up to 1,830 of NOAAâs 11,000 staff across the United States, roughly 10% of the agencies employees; with a push by NOAA to obtain a âpublic safety exemptionâ for meteorologists and forecasters with the NWS being largely denied. It is not currently known if these cuts will include those in the NOAA Commissioned Officer Corps, one of the eight federal uniformed services of the United States.
- Mar 9, 2025
The latest GFS shows a massive warm sector on Friday ahead of the bomb cyclone with surface-based instability from the Gulf of America to Michigan! Coupled with strong wind shear, a severe weather outbreak is likely with this high-amplitude storm system https://t.co/wg7FfAwfGd
- Oct 22, 2024
One more celebration for your big new year âŠ@alrokerâ© https://t.co/jI934adU3w
- Aug 20, 2025
Happy Birthday to my buddy, @alroker! đ Thank you for being a dear friend and mentor. Youâre the gold standard privately and professionally. I hope youâre having an extra special day, brother. https://t.co/7RkMQrbBW7
- Apr 4, 202562x their median
This is bonkers!! These are the real world impacts of Federal government cuts. Canceled contract means NOAA research websites slated to go dark https://t.co/pJyjDOtufK
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 11 interactions against 2.2M followers, an engagement rate of 0.001%. Posts are seen about 3.2K times each, and 0.347% of those impressions turn into an interaction. That is about 0.147% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video, 100% are part of a thread and 100% link out. The account's strongest tracked post pulled 27K interactions, about 2482x its own typical post. Recurring topics include #onlyyou, #smokeybear82. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Al Roker's engagement rate on X?
- Al Roker (@alroker) has an engagement rate of 0.001%, based on the median interactions across 1 original posts from the last 30 days against 2,156,469 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Al Roker sits below the 10th percentile of the 156,396 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @alroker have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @alroker post?
- Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 0.07 posts per day across the measured window.