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Al Murray πŸ‡ΊπŸ‡¦ engagement report

@almurray - 393K followers on X

Measured over 29 original posts from a 30-day window, last computed on September 29, 2026.

Engagement

Middle of its size range
Per follower
0.016%
of 393K followers
Per impression
0.526%
12K views on a typical post
Reach
3.09%
of its followers see a post
Typical post
64
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
3.77/day
active 43% of days
Peak time
13:00 UTC
Sunday

A typical post picks up 64 interactions against 393K followers, an engagement rate of 0.016%. Measured over 29 original posts, its engagement rate beats 41% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.526% of those impressions turn into an interaction. That is about 3.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 29 posts sampled, 48% carry an image or video and 21% link out. The account's strongest tracked post pulled 3.1K interactions, about 48x its own typical post. Recurring topics include #kitoff90, #ic, #allineediswist.

Measured over 29 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #kitoff90, #ic, #allineediswist.

Compared with accounts its own size

Al Murray πŸ‡ΊπŸ‡¦'s engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.016%, Al Murray πŸ‡ΊπŸ‡¦ sits above the 10th percentile of the 202,566 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.673%
p902.54%
p9982.6%
Engagement rate as a share of followers, across the 202,566 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,933 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.673%
90th percentile2.54%
99th percentile82.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video48% of posts+111%+108% to +115%34K
Outbound link21% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 48% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 120 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 29, 202648x their median

    Went to the Sistine Chapel today. Holy mother of god the greatest thing ever. A wonder of the world. Often stuff is underwhelming: Stonehenge a bit small etc. This however. Insane.

    2.8K4922310158K viewsView on X
  • Aug 27, 202619x their median

    ok we need to wrap this shit up now https://t.co/VAkxSsPAXN

    1.2K1411757K viewsView on X
  • Aug 25, 202619x their median

    Battlecruiser HMS Hood at anchor off Saint-Jean-de-Luz in April 1937 while serving with the Mediterranean fleet protecting British interests during the Spanish Civil War https://t.co/0pXn35Vh49

    1.1K108201980K viewsView on X
  • Aug 19, 202618x their median

    This short video illustrates the MBDA Storm Shadow missile in use https://t.co/Vk9lklwK7T

    1.1K5277216K viewsView on X
  • Aug 25, 202613x their median

    https://t.co/5oAb9yRam3

    7514810770K viewsView on X
  • Aug 28, 202613x their median

    https://t.co/j9lztlJnGK

    7111582229K viewsView on X
  • Sep 27, 20268.2x their median

    Has the Archbishop of Canterbury met the bloke who can't be named yet?

    4803412039K viewsView on X
  • Sep 28, 20268.2x their median

    EXCL: Ministers are being lobbied by the chief executive of a major British business to solve the NEETs crisis – by imposing a four-day week on top earners. The high-flying boss, who has close links to the Labour party, is convinced that forcing the best-paid employees to work fewer days could be the silver bullet for moving the one million youngsters not in employment, education or training into the jobs market.

    26132121110394K viewsView on X
  • Sep 27, 20268.2x their median

    Really? https://t.co/7YwdWGLUr7

    4143270663K viewsView on X
  • Sep 28, 20266.1x their median

    I'm going with the farmer being the PR Spitfire or Sunderland bumping into the thing Ultra had already found.

    3431529138K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#kitoff90#ic#allineediswist#chipsarevegetables#justsponsored

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 64 interactions against 393K followers, an engagement rate of 0.016%. Measured over 29 original posts, its engagement rate beats 41% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.526% of those impressions turn into an interaction. That is about 3.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 29 posts sampled, 48% carry an image or video and 21% link out. The account's strongest tracked post pulled 3.1K interactions, about 48x its own typical post. Recurring topics include #kitoff90, #ic, #allineediswist.

What is Al Murray πŸ‡ΊπŸ‡¦'s engagement rate on X?
Al Murray πŸ‡ΊπŸ‡¦ (@almurray) has an engagement rate of 0.016%, based on the median interactions across 29 original posts from the last 30 days against 393,456 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.016%, Al Murray πŸ‡ΊπŸ‡¦ sits above the 10th percentile of the 202,566 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @almurray have real engagement?
Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @almurray post?
Most posts go out around 13:00 UTC, and Sunday is its busiest day, at roughly 3.77 posts per day across the measured window.

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