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Alan Shearer engagement report

@alanshearer - 1.0M followers on X

Measured over 9 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.033%
of 1.0M followers
Per impression
0.201%
171K views on a typical post
Reach
16.5%
of its followers see a post
Typical post
343
interactions (median)
Saved
0.007%
12 bookmarks on a typical post
Posting rate
1.17/day
active 53% of days
Peak time
07:00 UTC
Friday

A typical post picks up 343 interactions against 1.0M followers, an engagement rate of 0.033%. Measured over 9 original posts, its engagement rate beats 53% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 171K times each, and 0.201% of those impressions turn into an interaction. That is about 16.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 9 posts sampled, 67% carry an image or video and 33% link out. The account's strongest tracked post pulled 72K interactions, about 210x its own typical post. Recurring topics include #nufc, #onthisday, #totnew.

Measured over 9 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #nufc, #onthisday, #totnew.

Compared with accounts its own size

Alan Shearer's engagement rate beats 53% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.033%, Alan Shearer sits above the 25th percentile of the 36,759 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 20, 2026210x their median

    💔🥲 https://t.co/263HlXmI2r

    69K2.8K34658794K viewsView on X
  • Jul 30, 2026133x their median

    Thanks Eddie. You gave us this day 🖤🤍 https://t.co/iVT5B26EwD

    43K2.7K27567597K viewsView on X
  • Aug 23, 202653x their median

    There’s only one Kevin Keegan One Kevin Keegan Walking along singing a song walking in a Keegan wonderland 🖤🤍 https://t.co/vC5iTJmQqa

    17K1.0K13545497K viewsView on X
  • Aug 29, 202647x their median

    That’s a brilliant away performance from every single player as well as the manager. #TOTNEW ToonToon 👏🏻👏🏻

    16K561947209K viewsView on X
  • Aug 13, 202616x their median

    Thanks so much for ALL the birthday wishes 🙋🏼‍♂️

    5.1K1002867136K viewsView on X
  • Jul 30, 20263.5x their median

    For 8+ years, every trip to the Freeman Hospital included a visit to the @alanshearer statue. This was the only time we didn’t go because the call had finally come for Dáithí’s heart transplant. Here he is now, post transplant, and scoring a penalty at Paddy Freeman’s Park.❤️⚽️ https://t.co/90dAEdSaDk

    1.1K67269372K viewsView on X
  • Jul 26, 20263.2x their median

    It’s the anniversary of Alan Shearer’s record-breaking move to Blackburn in 1992. So here’s two minutes of him ruining goalkeepers’ Saturday afternoons. The repertoire of finishing here is ridiculous. https://t.co/QJLLYorXL2

    946794320276K viewsView on X
  • Aug 26, 20262.9x their median

    From spending my youth screaming his name from Level 7 to being asked to put together a video for @alanshearer and me to both feature in… pinch-me moments will never, 𝗲𝘃𝗲𝗿, pinch harder 😅 🎥🔜 #NUFC https://t.co/gi6HEMlcg7

    95520341227K viewsView on X
  • Jul 24, 20261.9x their median

    Class this from @alanshearer paying tribute to former boss Kevin Keegan #nufc "I hope you realised how much you meant, to me, to this club, to everyone. Thank you does not seem enough. Rest In Peace Boss...Alan Shearer" https://t.co/Bym1uIksDN

    6282673363K viewsView on X
  • Aug 28, 2026

    That had @alanshearer changing his toon 🤣 https://t.co/UEvzruNPQX

    3261052171K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nufc#onthisday#totnew

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 343 interactions against 1.0M followers, an engagement rate of 0.033%. Measured over 9 original posts, its engagement rate beats 53% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 171K times each, and 0.201% of those impressions turn into an interaction. That is about 16.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 9 posts sampled, 67% carry an image or video and 33% link out. The account's strongest tracked post pulled 72K interactions, about 210x its own typical post. Recurring topics include #nufc, #onthisday, #totnew.

What is Alan Shearer's engagement rate on X?
Alan Shearer (@alanshearer) has an engagement rate of 0.033%, based on the median interactions across 9 original posts from the last 30 days against 1,034,472 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.033%, Alan Shearer sits above the 25th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @alanshearer have real engagement?
Its engagement rate beats 53% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @alanshearer post?
Most posts go out around 07:00 UTC, and Friday is its busiest day, at roughly 1.17 posts per day across the measured window.

Keep going

Alan Shearer (@alanshearer) Engagement Rate - 0.033% | PlayerSells