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松井愛莉 STAFF engagement report

@airi_staff - 54K followers on X

Measured over 1 original post from a 30-day window, last computed on October 13, 2026.

Engagement

Per follower
0.582%
of 54K followers
Per impression
4.37%
7.2K views on a typical post
Reach
13.3%
of its followers see a post
Typical post
315
interactions (median)
Saved
0.139%
10 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
13:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 315 interactions against 54K followers, an engagement rate of 0.582%. Posts are seen about 7.2K times each, and 4.37% of those impressions turn into an interaction. That is about 13.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 13K interactions, about 40x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 13, 2026.

Where this sits in the catalog

At 0.582%, 松井愛莉 STAFF sits above the 50th percentile of the 205,152 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 167 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 20, 202640x their median

    📺 #ワロタ!のコントちょい見せ    【#7】|「マツピン」    ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ プロ野球選手のヤマザキ(#森本慎太郎)は、現役続行をかけてトライアウトに参加。結果の連絡が来るその日、ヤマザキは妻・ヒロミ(#松井愛莉)と共に自宅で球団からの電話を、固唾を呑んで待っていた。張り詰めた空気の中、ヤマザキのスマホにやっと着信が…。 電話の相手はまさかのマツピンこと #松村北斗 で、落胆するヤマザキだったが、マツピンが誰もが予想もしなかった奇跡を巻き起こす…! 番組の視聴はこちら ▶︎▶︎https://t.co/iGj68bc26q 番組の感想は˗ˏˋ #ワロタ2 ˊˎ˗ で!

    11K1.8K583256K viewsView on X
  • Mar 7, 202625x their median

    本日はユアテックスタジアム仙台にて、 いもくり佐太郎マッチデーの始球式に参加させていただきました⚽️🔥 #ベガルタ仙台 ユニフォーム👕✨ https://t.co/FahRxn0MLD

    7.1K6082361359K viewsView on X
  • Jun 19, 202619x their median

    \全公演終了しました✨/ 舞台「曲がれ!スプーン」🥄 東京・京都、全公演が終了しました! ご来場・配信でご覧いただいた皆さま 本当にありがとうございました 「カフェ・ド・念力」での時間 楽しんでいただけましたか?☕️ アーカイブ配信も📺 詳細は公式HP💙 #曲がれスプーン #鈴木大河 #IMP. https://t.co/uBkr5k55k5

    4.9K1.1K51132232K viewsView on X
  • Feb 24, 20266.9x their median

    【3/7 J2J3 湘南戦】 いもくり佐太郎マッチデーを記念して俳優 松井愛莉(@airi1226_official)さんが来場、始球式・花束贈呈にご参加いただきます。 みなさまのご来場を心よりお待ちいたしております🙇 #VEGALTA #05湘南 #ベガルタクラブパートナー https://t.co/zSqanrfiTa

    1.6K3169261662K viewsView on X
  • Jun 14, 20265.7x their median

    舞台 #曲がれスプーン🥄 東京公演ありがとうございました✨ https://t.co/vQiXWpZEnc

    1.5K24751554K viewsView on X
  • Jan 18, 20262.4x their median

    / 📢全12公演無事に終演いたしました! ご観劇、たくさんのご声援ありがとうございました!☺️🙇‍♀️💕 みんなの集合写真をお届け!📸✨ またお会いできる日まで👸 ひーはー!🐴 \ #姫が愛したダニ小僧 📍#梅田芸術劇場 #シアタードラマシティ 📅2026年1月9日㈮~18日㈰ 全12公演 #姫ダニ 詳細は公式サイトより👇 https://t.co/wKFQEUagnl 🙋‍♂️出演者🙋‍♀️ #紅ゆずる #水田航生 #松井愛莉 #平井まさあき #浦井のりひろ #男性ブランコ #山崎真実 #桜庭大翔 #梅澤裕介 #梅棒 #丹下真寿美 #大路恵美 #腹筋善之介 #中村まこと #後藤ひろひと #波岡一喜 #大西ユースケ #天知翔太 #中尾多福 #平松美紅 #KIMSAYA #Reina #村上穂花 #愛菜 #Kyana #RIE

    566169519101K viewsView on X
  • Mar 29, 2026

    「2026F1™︎カウントダウン日本グランプリ」⑤にコメント出演しております! F1愛を語らせていただきました🏎️🧡 FODにて配信中👀 https://t.co/OlQIlJJGvo https://t.co/pzl0K1OioS

    41032239.8K viewsView on X
  • Jan 10, 2026

    #姫ダニ 2日目もありがとうございました👸🐴✨ 初日の松井の写真をお届けします📸 公演詳細は公式サイトより👇 https://t.co/AFQbq4K5x5 https://t.co/ybLHlw4XMt

    413272013K viewsView on X
  • May 8, 2026

    舞台『曲がれ!スプーン』キービジュアルが解禁されました🥄🤩 チケット一般発売は明日5月9日(土)AM10:00から開始です👏 https://t.co/fxpz8wrbR2

    355381223K viewsView on X
  • Jun 8, 2026

    #曲がれスプーン 本日も2公演ありがとうございました☺️ レア?なメガネ姿👓✨ https://t.co/Bb83YzdWbQ

    33832628.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 315 interactions against 54K followers, an engagement rate of 0.582%. Posts are seen about 7.2K times each, and 4.37% of those impressions turn into an interaction. That is about 13.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 13K interactions, about 40x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is 松井愛莉 STAFF's engagement rate on X?
松井愛莉 STAFF (@airi_staff) has an engagement rate of 0.582%, based on the median interactions across 1 original posts from the last 30 days against 54,074 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.582%, 松井愛莉 STAFF sits above the 50th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @airi_staff have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @airi_staff post?
Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.

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