airBaltic engagement report
@airBaltic - 51K followers on X
Measured over 7 original posts from a 30-day window, last computed on October 18, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 18 interactions against 51K followers, an engagement rate of 0.035%. Posts are seen about 1.5K times each, and 1.18% of those impressions turn into an interaction. That is about 3.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 307 interactions, about 17x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on October 18, 2026.
Where this sits in the catalog
At 0.035%, airBaltic sits above the 25th percentile of the 205,475 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 43% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 342 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 10, 202617x their median
Some people send birthday cards. Fortunately, we have the perfect canvas 😉 Daudz laimes, Rīga! @flightradar24 @RigasDome https://t.co/KzawLmXCiv
- Sep 14, 202615x their median
We've taken an important step to strengthen our financial position, supporting our broader plan to build a more efficient and stronger airline for the future. As part of this, the company has voluntarily initiated a Chapter 11 financial reorganisation in the United States – a court-supervised process that allows a company to strengthen its financial position and support its long-term development while continuing normal day-to-day operations. Here's what matters most to our passengers: ✅ All flights operating as scheduled ✅ You can continue to book and travel with us as usual ✅ Existing tickets and bookings remain valid ✅ No action needed on your part Erno Hildén, President and CEO of airBaltic: “Our focus is on continuing to run the airline while implementing the changes set out in our new business plan. For our passengers, our operations continue as normal – the process does not affect their travel experience and is not noticeable to them – we are flying, selling tickets and planning our future schedule, with the same focus on safety and operational reliability. At the same time, we are taking the necessary steps to make airBaltic a more efficient and financially sustainable airline. This process allows us to continue that work while maintaining our day-to-day operations and serving our passengers and partners.” Our operations continue unaffected and unchanged. Schedule and service stay exactly as before – delivering a safe and reliable experience for our passengers is always our top priority. Full details: https://t.co/8KNirr0SZp
- Jun 11, 20268.7x their median
Ar prieku paziņojam, ka esam saņēmuši starptautiski atzīto @theAPEXassoc balvu par labāko Wi-Fi Eiropā! 🏆 Šī atzinība ir balstīta pasažieru atsauksmēs no vairāk nekā miljona lidojumu un apliecina, cik būtisks ir interneta savienojums gaisā. Esam pateicīgi par šo novērtējumu! https://t.co/7OQ5ufXfZV
- Jul 10, 20268.2x their median
What an incredible achievement! Congratulations to Aļona Ostapenko @JelenaOstapenk8 on winning the @Wimbledon Mixed Doubles title 🏆 We're delighted to have you on board and proud to see Latvia represented at the very highest level of tennis. Welcome home! https://t.co/1ZLCjOmqhS
- Jun 11, 20266.1x their median
Best Wi-Fi in Europe? According to our passengers and @theAPEXassoc – yes! 🏆 Based entirely on passenger feedback from over one million flights, this award reflects the value of staying seamlessly connected in the air. Thank you for staying connected with us! https://t.co/i1hPNgSiC1
- Aug 23, 20263.7x their median
37 years ago, the Baltic Way showed the strength of standing together. Today, our special YL-ABX livery carries the symbols of Latvia, Lithuania and Estonia side by side. We are proud to call the Baltics our home 💚 https://t.co/Rni2wUhMNv
- Aug 23, 20263.4x their median
Pirms 37 gadiem Baltijas ceļš parādīja, cik stipri esam, stāvot plecu pie pleca. Šodien šo Baltijas vienotību simboliski nes arī mūsu lidmašīna YL-ABX, kuras dizainā līdzās redzami Latvijas, Lietuvas un Igaunijas simboli. Lepojamies saukt Baltiju par savām mājām 💚 https://t.co/tguKk9y6bo
- Sep 1, 20263.3x their median
Our winter and summer 2027 schedules are open for booking, continuing to connect the Baltic States with key business and leisure destinations across Europe and beyond ✈️ Riga remains our primary hub and the center of our network. For the 2027 summer season, we will offer increased frequencies on 12 of our most popular routes from Riga – including Paris, Rome, London, Barcelona and more – giving passengers greater flexibility when planning their journeys. Tallinn and Vilnius continue to play an important role in our Baltic network, offering direct connections to key European destinations alongside convenient onward travel through Riga. From March until October 2027, we will operate up to five daily flights between Tallinn and Riga and up to four daily flights between Vilnius and Riga, making onward connections across our network even more convenient. 📍 Explore all our destinations on https://t.co/aulCqoY0SG
- Aug 16, 20263.3x their median
Welcome home, champions! 🏆 Congratulations to our U-16 basketball team on making history and bringing home the European Championship gold! The future of Latvian basketball is in very good hands. https://t.co/EOyOaRHaal
- Jun 22, 20263.2x their median
Midsummer in the Baltics isn't just a celebration – it's a feeling 🌿 The scent of wildflowers gathered into wreaths, folk melodies echoing across the countryside, and moments of togetherness that return year after year. Rooted in nature and shaped by generations, these traditions are woven into our identity – and reflected in the green tails of our fleet, carrying a piece of Latvia across Europe every day 💚
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 18 interactions against 51K followers, an engagement rate of 0.035%. Posts are seen about 1.5K times each, and 1.18% of those impressions turn into an interaction. That is about 3.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 307 interactions, about 17x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is airBaltic's engagement rate on X?
- airBaltic (@airBaltic) has an engagement rate of 0.035%, based on the median interactions across 7 original posts from the last 30 days against 50,774 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.035%, airBaltic sits above the 25th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @airBaltic have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @airBaltic post?
- Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 0.23 posts per day across the measured window.